Territory: Subliminal persuasion as seen in the corporate logo and advertising of the “Coca Cola” company has created a new type of ‘sacred’ icon. Object: “Coca Cola” advert from 1980’s with sexual subliminal message. Aim: The aim of my personal investigation is to show how attitudes towards sacred icons have changed with the rise of the corporate identity in a capitalist society. I have decided to show this through the marketing of “Coca Cola” as “Coca Cola” is one of the world’s most famous corporate logos. I have also investigated theories of false consciousness as well as Freudian ideas on sex, with regards to the question as to why subliminal sexual arousal would help to sell a non-sexual product.