2012 Abstracts Stage 3

Exploring the Influential Powers and Effects of Social Media

Rebecca Hunt, 2012, Stage 3

My project aims to demonstrate how manipulated we have become by social media. It questions, in what ways and how much does modern social media affect our lives? Is it a harmless distraction, or has it become too ingrained within our daily lives?

Social media is in my opinion, part of a popular culture that as modern individuals, we desperately want to fit in with. Social media is becoming an increasingly important part of our lives. In my project I shall also explore the need we feel as modern individuals to be a part of mass culture and to avoid alienation. Consequently, I shall argue, social media holds a great influence over even the smallest parts of our daily lives. The things we observe and gain from social media in all its forms affect and influence us in a number of ways, occasionally positively but also negatively. Its influence promotes a certain way of life, a life by which we are largely consumed and engulfed by the internet. I shall use Adorno’s concept of mass culture to support my investigation into social media as deception, along with Deleuze’s view on new technology. To conclude I shall use Van Dijk’s view that social and media networks are indeed shaping the prime mode of organisation and stand as the most important structures of modern society, adding to this that we have become almost too dependent on social media, and that we must be aware of the dangers of social media as a whole.

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