TERRITORY: West Ham United. AIM: In my investigation I wanted to see how the rise of technology has affected the human environment and identity. As a keen West Ham supporter I thought this would be an interesting place to start. From its humble origins as an amateur club to the rise of its top premiership I assumed this community has been subject to a lot of technological modifications over the years. Method: I examined how the club has changed from over 50 years ago in order to see the affect technological advancements have had with regards to the club; satellite television, the internet and advanced forms of transport illustrated how the human environment has turned into a global network. I also wanted to see how this has affected the players of West Ham United in order to see if the human subject has changed. After establishing this I could then see which philosophical theories were relevant to the past and present eras of West Ham United. I considered Kant’s theory of knowledge which places the rational human subject above the causal necessity of reality. This notion seemed to express how the individual in West Ham (the footballer and manager) related to the club in the past. I then decided to look at postmodern ideas on reality and the human subject. It expressed a more complex view of reality where the individual’s autonomy is undermined as man is unable to establish what is image and what is reality. I believed this expressed the organisation of West Ham and how the footballer relates to his environment in contemporary times. After examining both these attitudes I could then draw some conclusions about how we must view our human environment and human identity.
Category: 2009
TERRITORY: The Marketing World. Ethical problems of marketing such as target marketing, standardization, stereotyping, exclusion and the removal of personal autonomy, all caused by forms of marketing. CONCEPTS: Capitalism – Economic structure that gives all power to the private owner. Thinkers – Karl Marx. Theory – Commodity fetishism – Attributing false value to commodities. Theodor Adorno. Theory – Culture industry – producing mass commodities, mass culture and popular culture, all of which fool the consumer into a state of happiness and Satisfaction with capitalism. COMPARISON: Marx and Adorno’s theories of capitalism highlight many of the ethical problems of marketing in capitalism that are clearly seen in the modern day, ultimately capitalist marketing creates commodities that have gained power over the individual and removed our autonomy.
Advertising and consumerism is undeniably significant in modern society and this study takes an alternative philosophical approach towards the issue as well as considering modern thinkers that have discussed the medium previously.
Schopenhauer argued that an individual is controlled by their will and this leads them to live a life of dissatisfaction and suffering. This study shows that advertising does not produce this suffering but intensifies negative feelings because it forces desires on individuals. Schopenhauer argues that to discover metaphysical truth is a temporary release from this cycle and so this study also considers its applicability to contemporary society. The texts used will be ‘The World as Will and Representation volume I and II’.
Bataille considers how a homogenous society seeks to remove unproductive elements from this sphere but I argue that because modern society is dominated by capitalism and homogeneity, it seeks to remove unproductive behaviour from all of society. This study then examines how advertising could be used as a tool to remove unproductive or heterogeneous behaviour by shaping our desires. The negative consequence is that heterogeneous behaviour is inseparable from productive behaviour. This insight is taken from a collection of essays by Bataille.
Aims
In my project I will discuss how the relationship between friends affects our ability to make objective moral decisions. In doing so I hope to clarify some of the philosophical positions on friendship and assess my own views philosophically in order to attain whether moral theories should devote specific attention to this idea.
Object
The object for my project is the documentary film “Touching the Void”. This film tells the story of two friends who set out to climb the previously un-summited west face of “Siula Grande” in the Peruvian mountains. In doing so both friends were plunged into a life and death struggle and one was forced to make an arduous decision to end his friend’s life.
Territory
The philosophers I will use in my project are;
• Aristotle, who writes explicitly on the conditions of complete friendship in his book
“Nicomachean Ethics”
• Hegel, most importantly his concept of recognition and how that is affected by
friendship and how this in turn affects his moral theory
• Hobbes, the idea of rational egoism and how friendship is affected by this
In my project, I wanted to explore the notion of sacrifice in relation to Christianity, specifically looking at the idea of martyrdom. I wanted to contrast this with Bataille’s ideas on religious sacrifices and his notions of the sacred. My aim for my project was so that I could understand the reason as to why people are willing to sacrifice their lives for their beliefs. To understand martyrdom in Christianity, I decided to look at their beliefs and values that they uphold and teach. I then looked at the meaning of martyrdom, and how it has changed from meaning martus, ‘to witness’ to die for a purpose or a cause.
To illustrate this point, I looked at Simone Weil as an example. She starved herself to death as a protest to the treatment of French citizens under Nazi-Germany. I wanted to explore her biography and her philosophy so I could understand her values and her beliefs. I then wanted to contrast Christian thoughts, with Bataille. He argued that sacrifice is religion portraying the heterogeneous. It breaks the means-end lifestyle for those who witness it, however, for the person martyring their self, he argued that they want to do it to break away from ‘things’. After looking at Bataille, I wanted to finally look at Yukio Mishima. I wanted to see whether his death was for a greater ‘good’ or belief he supported, or whether it was an attraction to the heterogeneous.
Key Books for my Project
Christian Beliefs and Martyrdom— “Christian Beliefs and Modern Questions” by O.Quick-Chase and “Martyrdom—The Psychology, Theology, and Politics of Self-sacrifice” by R.M Fields.
Simone Weil—”Simone Weil” by S. Pétrement and “Gravity and Grace” by S. Weil
Bataille—”Theory of Religion” by G. Bataille and “After Bataille – Sacrifice, Exposure, Community” by P. Ffrench
Mishima— “Life and Death of Yukio Mishima” by H. ScottStokes and “The Sea of Fertility” by Y. Mishima
Project Territory, Object and Aims: “We are in the midst of the worst financial crisis since the 1930s.” This is the opening statement from economist George Soros found in ‘The New Paradigm for Financial Markets’. Due to the importance of this event I decided to study the 2007-2009 Financial Crisis within the Territory of Economics with the aim of diagnosing its causes. The object contains many smaller fields which have contributed to its emergence such as the growth and collapse of the United States housing bubble and the collapse of Mortgage lenders and related businesses. House prices and the value of the FTSE 100 are depicted below. Quantitative Economic versus Qualitative Hermeneutical Analysis: I discovered the causes of the crisis by collecting quantitative economic data to understand the preceding events. Initial analysis led me to the conclusion that the financial crisis was caused by poor lending policies of mortgages that could not be repaid. To contrast this research and fully engage with my object I then collected Qualitative evidence from economist George Soros and philosophical data from my chosen field of Critical theory. Specifically I used the works of Theodor Adorno and Jürgen Habermas regarding types of reason born in the Enlightenment era. After collecting this research I was led to a deeper, more fundamental finding stating that: the financial crisis was in fact caused by the use of Instrumental and Subject Centred Reason within the financial markets leading to the use of Identity Thinking. With the actual philosophical causes of the crisis identified I then investigated Adorno and Habermas’ solutions to those types of derogatory reason. These solutions are: Communicative Action and Negative Dialectics. I then applied these as a solution to the financial crisis itself.
This project investigates social mobility in Britain within the last 20 years, and after finding Britain to be socially immobile looks into the role that education has within making Britain immobile. The education system is then evaluated to explore the possibility of education having a causative role in forming an immobile society. A common underlying factor in education’s role within an immobile society is a poor level of aspiration among the lower classes. I then look at the possible role British media has to play in forming poor levels of aspiration under the theories of the culture industry from Adorno and Horkheimer, and Vattimo’s ethics of provenance , which is transposed onto the issue of false consciousness and Marxist ideologies. This project uses government figures to show that Britain is immobile; that the education system plays a key role within immobility, and that media is responsible for breeding students with low levels of aspiration. This, when explored with Adorno and Horkheimer’s views on the culture industry, shows that mass media deceives its consumers in order to keep the bourgeois’ advantage over the lower classes and reinforce Britain’s immobility throughout the generations by depicting mobility as unlikely within the media. This is backed up by figures which show that class and the media consumed is closely linked so the elite few in charge of the majority of media consumed by the masses can install a false consciousness in which it promises mobility to the lower classes whilst never having an intention of delivering it.
For my stage three project I have decided to study the unethical issues that surround marketing in contemporary society. My interest in this topic has developed due to the fact that I recently applied, and was accepted, to a postgraduate course at Lancaster University in ‘Management and Marketing.’ The application required a personal statement, and it was through this requirement that I began to consider how I could link my philosophical background to a management and marketing application. In researching the course I became aware that one of the taught modules was ‘understanding business ethics’, as a result I decided to focus on business ethics for my project. The area of business ethics that I am going to concentrate on is marketing ethics. My aim in this project is to give a detailed discussion into the various marketing techniques apparent in contemporary society, through this discussion I aim to establish certain ethical pitfalls that marketing schemes slip into. Within this investigation I will concentrate on two areas, false and deceptive marketing and selective marketing. Thinkers: Karl Marx and Theodor Adorno. I believe both are ideal for my project as both of their thoughts relate to a critique of capitalism. I shall begin with Karl Marx and his notion of commodity fetishism, in doing this I will concentrate on his work entitled ‘The fetishism of commodities and the secret thereof’. This will lay the foundations from which I will introduce the thoughts of Theodor Adorno and his work on the culture industry, and the deceptive qualities of mass culture.
Objective: In this essay I intend to look at how alienation and disaffection may be a catalyst for art, in particular with popular music, as a form of social commentary and self-expression, and what effect if any this art may produce within society. I will do so through studying Marx’s theory on alienation by looking at how if one becomes alienated in society they may use music as an alternative form of subjective labour. Then I will assess the role and worth of popular music in relation to the individual creating it and in turn how this may be used by other people in society and what they can gain from it. Concept: Popular music as a form of social commentary and self-expression. Thinkers: 1. Marx’s theory of alienation: ‘Anxiety about one’s social role, its basis, and its value is especially likely for creative artists who have “betaken themselves to their work as an isolated means of ‘self-expression’ without clear social function.’ (Elridge, 2003) I will explore how, whilst deprived a means of objectifying and fulfilling one’s human nature capitalist labour, creation of music may be an alternative form of productive labour. 2. Adorno’s critique of popular music ‘Its planned idiocy virtually tests what mankind will put up with, what threadbare, noncommittal intellectual contents can be imposed upon it.’ (Adorno, 1989.p52) Next, I will critically assess Adorno’s damning critique of popular music, aiming to interact with his theory to illustrate how, rather than being a meaningless practice, an audience may connect and be of benefit from it. Key Sources: Marx— Economic and Philosophic Manuscripts of 1844, Adorno— Introduction to the Sociology of Music, Popular music, Popular culture, Society.
The questions I will investigate are the following: • Is the way disabled individuals treated morally right? • Should the countries which allow such abusive treatment be allowed to join the European Union? • Why is torment rather than treatment continuing? • Do disabled people have human rights? The aim of this project is to investigate into the treatment of those with mental and physical disabilities, the way in which individuals are often from birth put into institutions and never endure a real life out of the walls of confinement. This project is a discussion into the inhuman and abusive treatment of many children, orphans in many cases and adults throughout the world’s institutions, and why this treatment occurs or if it there are plans to change it. Territory: Disability and Segregation. Object: The treatment of disabled people within institution in contemporary society. Concepts: Segregation and violation of human rights. Change: The treatment of mentally and physically disabled people changed over time from the ‘houses of confinement’ and the ‘birth of the asylum’. Thinkers: Michael Foucault- The history of madness, John Locke – Human rights and equality, Peter Singer – Equality and discrimination
For George Bataille, human beings have a natural desire to both create and destroy. This dualism can be considered a balance of time spent productively and time wasted. Modern Capitalist culture gives less room than ever for destruction and time‐wasting. As a result of this, the modern human being finds strange new ways to accommodate his desire to transgress the social dogma of spending time usefully. Could binge drinking and drug abuse be examples of such transgression? The Newcastle undergraduate, newly expected to manage his time effectively, is a fascinating example to study under the Bataillean spotlight. My Stage 2 Project shall take the concepts of radical French thinker George Bataille, and assess to what extent his theory can account for alcohol and drug abuse within Newcastle University students. This aspect of student behaviour will be examined under the Bataillean spotlight of transgression and taboos.
Territory – Happiness Object – The search, relativity and morality of the emotion Concepts – ethics, relativity, utilitarianism and materialism Thinkers – Montaigne, Plato and Schopenhauer
The search for happiness seems to be a part of the human condition. It is a sometimes selfish, ambition that the human race, and western world culture specifically, feels is owed to them.
-What are the pre-requisites of happiness?
-Is it natural?
-Is happiness relative, i.e.: can the poor be as happy as the rich? Can the unintelligent be as happy and the intelligent?
– Is Schopenhauer’s pessimistic view of the possibility of happiness understandable?
– Does money and material gain lead to happiness or is it merely a superficial façade?
-Is it essential?
Territory: In the autumn of 1978 in a rural area of Guyana, South America, a tragic event occurred, making headlines and remaining in the minds of many for years to come. A religious leader known as Rev. Jim Jones orchestrated a mass ‘suicide’ of over 900 people in a remote area known as Jonestown. Aims: To uncover the truth behind such an unusual event and really focus my attention upon the character of Jim Jones to see what led him to such an unfortunate end. I shall aim to do this by looking at the works of George Bataille. I intend to unmask not only the character of Jim Jones’ character and his followers, but also that of Bataille. I shall focus on Bataille’s own thought to see how it sheds light on the Jonestown massacre. Concepts: Bataille’s notion of homogeneity versus heterogeneity. Bataille’s views on religion in relation to Jim Jones’. Bataille’s on fascism versus Jones’ on socialism Georges Bataille versus Jim Jones. Research: Bataille: Visions of Excess, Gemerchak, The Sunday of the Negative, Tim Reiterman, Raven-The untold story of the People’s Temple.
When discussing travelling, it is very common for people to say they are going to ‘find themselves’, this idea has inspired me to philosophically explore the extent to which we discover more about ourselves when we go travelling. To supplement my discussion I have drawn upon my own experiences of travelling, especially my recent University Exchange trip to the University of Vermont, America.
One of the books I have studied is “The Art of Travel” by Alain de Botton, he explains several aspects of travelling such as the curiosity and expectations we have of somewhere and the feeling of surprise or disappointment we get when we arrive. He also finds interest in the ways we travel, such as the mystery of aeroplanes flying, or the “poetry” of a service station on the M25. He suggests that the reason we travel and have a desire to wander the earth without reference to a particular destination, is because we want to escape the confinement of the ordinary, rooted world.
To accompany Alain De Botton’s theory, I’ve also had a look at Sartre’s phenomenology, as he argues that our consciousness constructs our ego. He explains that our experiences are transparent and are shaped by the state we are in and our disposition at the time. The ego is the last factor in our consciousness, and we only really acknowledge it when we reflect on things.
This means that essentially our consciousness is really free, and I think this is the key to understanding how and why our experiences change us. New experiences challenge our preconceptions about things, and therefore affect our ego. Sartre explains that a conception of something is given as a whole idea, where as when we perceive something it is given in profiles, it is broken down into individual aspects. If you apply this to travelling, we can have a conception of a place, and a general idea of what it might be like, but when we arrive we are often surprised by the many different things we observe. As our understanding of a place changes, our perception of ourselves changes too.
Supporting the Zeitgeist movement is the ‘Venus Project’ which is becoming increasingly popular with online circles and demonstrates the flaws of capitalism and the ways in which we can use new technology to rebuild society and make humanity more efficient. Many people are labelling the Zeitgeist movement as the new Marxist movement with many different stances providing various angles on the whole concept. Essentially I am examining Zeitgeist Addendum and the Venus Project, and then will compare and contrast this with the works of Marx, mainly concentrating on his anti-capitalism views. I want to determine how similar the work of Marx is to that of Peter Joseph and make a decision as to whether this is a good idea or bad in the way it could be highly improbable with undertones of communism. I will also explore the similarities of Zeitgeist to the work of Adorno, which stresses how the late capitalist society is deceptive in its nature.
During the course of this project my main objectives are to explore the purpose of war throughout history, to assess what can make war morally justifiable, man’s natural tendencies towards violence and to explore the place of war within modern society with policing factions such as NATO and nuclear deterrents. The main question asked within this essay is: with man’s natural disposition for violence, can the pen EVER be mightier than the sword?
Since Sotheby’s auction house opened in 1744, the art market has grown and now sells pieces for millions of dollars every day. My project explores the societal and technological changes which have occurred throughout modernity to understand why paintings like The Scream were bought for over $119 million.
Commodity fetishism and the global art market
Using Marx’s exploration of capitalism I focused on what constitutes a commodity and how art has been fetishized. I then incorporated Vattimo’s use of telematics and globalised media to demonstrate capitalisms more recent developments; this enabled me to discuss the role paintings have played in a global billion dollar market. In contrast I also looked back to 15th century artists, to understand if art has become a commodity only with the advent of capitalism and technology.
Mechanical technology and mass production
I used Benjamin’s philosophy of mechanical reproducibility to highlight the importance of technological advancement, especially that of mass reproduction, in selling the image of a work enabling fame and exposure to a wider market.
I also looked to how these factors of the current market affected the minds and work of artists themselves using the philosophy of Andy Warhol, and the artwork of Damien Hurst, Warhol himself, and Julian Opie. All of these artists demonstrated the drive of a capitalist mind-set, have benefited from global exposure, and produce pieces using technology invented in a postmodern age such as laser printing and spinning. My goal was to ultimately demonstrate that the market has changed both the nature of the art which is produced and opened the art world up to everyone on a global scale.
Internally replicable model of the art market
Mass reproduction of famous classical/modern works (such as The Scream and No.1)
Original work becomes more valuable as its image and fame is spread over a global market (both sold for millions)
In my project, I will examine the process of acting, and the emotional experience of becoming a character. Physically looking the part is very different to mentally becoming the part. Stanislavski’s ‘Emotional Memory’ encourages an actor to recall their own memories in order to create a realistic interpretation of a role. Therefore, one must remove themselves from their ‘true self’ in order to create a ‘new self’. From this, I believe an actor must consciously explore their subconscious. Therefore, this concept can be associated with Freud’s examination of the human psyche. Thus, I will compare Emotional Memory with Psychoanalysis. Like actors, Freud’s patients must explore their unconscious. I will examine Psychoanalysis, whereby the relationship between the patient and analyst is crucial for an effective treatment. From this, I will examine ‘free association’ and ‘unconscious formations’: both central features of this Freudian system, aiding the patient on a laborious journey of recovery. Whether in theatre or film, I believe there is a danger in acting. One must be extremely careful in adapting their mentality when becoming a character, in order to remain secure in their ‘true self’. Occasionally, an actor’s addiction to his role can become detrimental, as seen through Heath Ledger’s tragic death in 2008. It is argued that the extreme depth of his role of The Joker in The Dark Knight, combined with his perfect interpretation, led him towards self-destruction. Through acting, one must Psychoanalyse your ‘own self’, when creating a ‘new self’. However, one must be consciously aware of the complexity of the process, and thus intentionally maintain your own mentality.
The project will focus on the dis-unified status of truth, fractured worldviews and the public versus private debate; all of which are working against any conception of a holistic worldview. During the process of Secularisation of the West, a sharp divide has emerged between the private and the public sphere, determining the boundary lines of those things in the private sphere limiting them to the private life and allowing those in the public sphere to have full reign. This revolution started in academia and its growth has been so subtle yet thorough that it is now a core belief, not just of the academic world, but deeply engrained into the mind of every Western citizen…
1. John Rawls’ Justice as Fairness: Political not Metaphysical “…open mindedness, not conviction is the mark of a good liberal citizen.” The modern liberal’s faith in the primacy of reason and commitment to neutrality means that, direct appeals to religious belief in the public square are impermissible since they do not accord with Rawls’ public reason.
2. Fact versus Value Assumption: reliable knowledge comes only from the realm of scientific facts, which are objective, rational, value-free and neutral. Then there’s realm of values which may be personally meaningful or part of our cultural tradition, but they have no intellectual content.
3. Truth: The Gatekeeper Religion no longer has a seat at the table of public discourse. “The most powerful gatekeeper is not a group of people, but in the realm of ideas: It is the dominant definition of truth;” What is today’s definition of truth? Truth is split into two separate and contradictory categories.
4. Secularism: A Neutral State? “[It is] quixotic, in any event, to attempt to construct an airtight barrier between religiously grounded moral discourse…and [secular] discourse in public political argument” Does liberalism provide a neutral framework? Is the secular state neutral? Or does it too carry underlying philosophical assumptions?
5. Historical Roots Tracing back where this thinking began; Plato’s twofold view of the world; Augustine’s ‘Two Cities’ and the Church Fathers; St Aquinas’ nature-grace tension; the rediscovery of Aristotle, then the effects of the Renaissance, the Protestant Reformation, the Enlightenment and finally the rise of Darwinism.
6. Necessary Illusions, Convenient Falsehoods What are the effects on the modern self? “A human being is simultaneously a machine and a sentient free agent, depending on the purposes of the discussion.” The self is forced to affirm ideals like freedom despite it not ‘fitting’ in their worldview. Can a unified and holistic status of truth be recovered?
That which mankind has called war throughout the ages has become a very different phenomenon to what it once was; in our day and age we find ourselves part of a world continuously in conflict, but the very fact that we know this is due to the scope and depth of the information which has been compiled and disseminated by the media. This project will focus on how war, and in particular the very nature of our understanding and views governing it, has been inexorably changed with the advent of advanced information technologies. Paying specific attention to the means of its dissemination and the techniques and methods involved in this process, I will discuss how information, the very stuff of which our truths and ideas are composed of, and its constant manipulation not only affect our views on war and the societies which it involves, but also those of the entirety of our working geopolitical structure. I will focus mainly on late-twentieth to early twenty-first century U.S. warfare, explaining certain practices and decisions implemented by Americans as a whole, keeping these in line with the aims and context of my inquiry. I have chosen to apply Foucault’s ideas on genealogy as the central methodology upon which this inquiry will be constructed as I believe it to be not only pertinent and applicable to the subject matter, but more rigorous and conducive to the production of truth necessary to its competent investigation than any traditional historical method. Although I deviate slightly from the “traditional” foucaultian understanding of genealogy, choosing to rely heavily on statistics gathered through the process of polling and information distributed through newspaper, journal, and magazine articles instead of using mainly primary accounts, I believe my adaptation to his methodology to both ground my study in the temporal contexts which I analyze and complement my work and its search for interruptions within the context of political history, war, and technology. I will also draw heavily upon other concepts previously explored by Foucault to better explain my own views, with specific attention paid to the natures of truth and power; I will then adapt these ideas in such a manner as to allow for further elaboration of certain ideas essential to the development of my thesis which I will address later on in this work. In order to achieve a more in-depth understanding of the subject, I will juxtapose the philosophy of power and right of Thomas Hobbes, the ideas of which I argue to be outdated and now completely at odds with the realities of modern global, and especially American, politics, against that of Paul Virilio; a large portion of this investigation will deal with some of the more prominent ideas ascribed to this contemporary thinker, as I will seek to explain parts of his analysis of the first Gulf War through an inquiry of the media’s effect on the American, and indeed global, populace within this context. I will then conclude by condensing different aspects of both Foucault’s and Virilio’s theories into a single, working thesis.