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2009 Abstracts Stage 3

Is the Shaping of Self-Identity in the Post-Modern Era in a Crucial Sense a Body Project?

I cannot help feeling as though there is something seriously wrong with society at the moment if the way we look is the main concern for many individuals. There are a number of things that one must take into consideration as to why and how all of this possibly came about: internet, mass culture, mass consumption the list goes on, ultimately it seems there is a distinct relationship between the way in which we perceive ourselves today and modernity, and the ultimate question then is, are we autonomous subjects within modernity? And is this ultimately affecting our transcendence? I believe the most appropriate research methods for this particular topic will be mainly observational and qualitative. I am also interested in the historical context of identity thinking and the relationship it has with the body for instance the history of dieting, the fashion industry and investigating whether or not there is a specific source or reason as to why we think about our body shapes and physical appearances the way we do today. It becomes obvious that this particular topic is relevant to history and the attitudes people have on the subject matter are tied within the social situations at various times. In my project I will be making philosophical reference to Kant and the autonomy of the subject, discussing how in our present day there are various structures between subjects, for instance the internet, networking systems which mediate our relationships with others. Today bodily existence and spiritual existence are projected as the same…is this making it harder for subjects to know themselves? Are we fragmented selves? Jean Baudrillard points out in the Consumer in Society that the body has taken over the soul’s moral and ideological role as an object of salvation, and Oscar Wilde says “To be really medieval one should have no body. To be really modern one should have no soul.” We have become a society obsessed with the way we look, but does the way we look in such a superficial sense really tell us anything at all about us as individuals… and is this way of thinking pulling us further and further away from ourselves and the understanding of others. In the case of a traditional dualism between the soul and the body, as especially found in Platonic and Christian traditions, the identity of the body will be relatively unimportant, because identity will primarily have to do with the soul, not the body. Increasingly however, it is the body that has taken centre stage in connection with the shaping of identity.

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2009 Abstracts Stage 2

The Morality of War: the War in Afghanistan and the UK Experience

Territory
The War in Afghanistan; which began on October 7, 2001 as the U.S. military operation, ‘Operation Enduring Freedom’, was launched by the United States with the United Kingdom, and Natoled, UN authorized ISAF in response to the September 11 attacks. This conflict will form the basis of my project. I will discuss the various ethical issues which have arisen from it and attempt to clarify the different arguments for and against such a war.

Object
There are many issues surrounding this conflict, for example the justification of the war itself, Increasing civilian casualties, lack of support for troops, both from the public and in terms of equipment. The detrimental effect on the population, especially farmers and industrial workers. The lack of sufficient troop numbers. The requirements of the Afghan population. There are many philosophical proponents of these theories and I intend to apply the theories of a number of philosophers to the problems we see in this conflict; Plato, Hobbes, Kant, Hegel Augustine, Thomas Aquinas, Locke & Rousseau, are some of the philosophers I will use to discuss the moral issues which result from these problems, from the just war arguments to the opposing teleological and deontological notions of war. Change I am particularly interested in the attitude of the UK towards this conflict, I will investigate the extent to which our attitude to war has changed, from the first and second world wars to the present day conflict in Afghanistan, with reference to the Falkland’s conflict and the Northern Ireland troubles. I wish to understand how these conflicts have affected the way the UK views war. To what extent has our perception of it changed over the past one hundred years? And what can we learn from these past conflicts? This shall be the ultimate goal of my project.

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2009 Abstracts Stage 3

The Impact of Scientific Knowledge on the Philosophical Questions of Creation

Object/Territory: The James Webb Space Telescope / The impact of the advancement of scientific knowledge. Aim: To investigate the differences between types of knowledge. Comparisons: • William Paley’s Watchmaker Analogy vs. The Existence of Dark Matter and Dark Energy • Thomas Aquinas’ First Cause Vs The Big Bang Theory. C.P. Snow: Two cultures know little or nothing about each other. Communication is difficult if not impossible. No common ground to achieve creative chances. Thomas Kuhn: Encompassing Vs Overthrowing. Isaiah Berlin: Growing tension, path to progress, elitist view of science, defence by Vico, new form of science. Jean-François Lyotard: Correspondence theory of truth. Language Games. Truth. Progress. Problem justifying scientific knowledge. God of the Gaps. In conclusion the distinction we have made between science and other forms of knowledge leaves us at a disadvantage. Both forms of knowledge are needed for us to gain true knowledge about our world.

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2009 Abstracts Stage 2

The Transformation of Japan. A Philosophical Investigation of Japanese Cultural Change

Japan today is a nation synonymous with contemporary culture and ambitious technology that tries to transform the way in which we live. However, it is hard to imagine that just over a century ago; Japan was in the midst of a massive change which saw it go from a country of feudal military foundations to an industrious world power which would contribute to world history in a substantial way. This project aims to look at the History of Japan over the Meiji Restoration in the late 1800s and see how this event was the catalyst which caused a nation to turn its back on 800 years of uniform history and become a contending power on the world stage. The cultural principles of Japan at this time shall lead me to look at the post war writer Yukio Mishima, whose ideas on the culture of Japan after World War II provoked him to write some of the most defining Japanese literature of the 20th Century. Ultimately, his views in this area led to his highly publicised ritual suicide in 1970 prior to which he tried to start a coup against the new media based, industrial Japan. To link this project philosophically, I shall be referring the ideas of Mishima to those of Georges Bataille, who Mishima himself had a fascination with. Bataille’s theories brought forward notions related to sacrifice within a culture. This includes specifically the concept of Potlatch, wherein Native American tribal chiefs would appease opposing leaders by destroying resources and objects of value. With this in mind, I shall show how the Japanese transformation was a Potlatch on a grand scale, and how Mishima was a microcosm of this in the 20th Century. The conclusion of this project will come to the point where justification of Japan’s change will be shown.

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2009 Abstracts Stage 3

How has the Rise in Technology Changed the Way we View the Human Environment and Human Identity?

TERRITORY: West Ham United. AIM: In my investigation I wanted to see how the rise of technology has affected the human environment and identity. As a keen West Ham supporter I thought this would be an interesting place to start. From its humble origins as an amateur club to the rise of its top premiership I assumed this community has been subject to a lot of technological modifications over the years. Method: I examined how the club has changed from over 50 years ago in order to see the affect technological advancements have had with regards to the club; satellite television, the internet and advanced forms of transport illustrated how the human environment has turned into a global network. I also wanted to see how this has affected the players of West Ham United in order to see if the human subject has changed. After establishing this I could then see which philosophical theories were relevant to the past and present eras of West Ham United. I considered Kant’s theory of knowledge which places the rational human subject above the causal necessity of reality. This notion seemed to express how the individual in West Ham (the footballer and manager) related to the club in the past. I then decided to look at postmodern ideas on reality and the human subject. It expressed a more complex view of reality where the individual’s autonomy is undermined as man is unable to establish what is image and what is reality. I believed this expressed the organisation of West Ham and how the footballer relates to his environment in contemporary times. After examining both these attitudes I could then draw some conclusions about how we must view our human environment and human identity.

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2009 Abstracts Stage 3

Marketing Ethics: a Critique of Capitalism

TERRITORY: The Marketing World. Ethical problems of marketing such as target marketing, standardization, stereotyping, exclusion and the removal of personal autonomy, all caused by forms of marketing. CONCEPTS: Capitalism – Economic structure that gives all power to the private owner. Thinkers – Karl Marx. Theory – Commodity fetishism – Attributing false value to commodities. Theodor Adorno. Theory – Culture industry – producing mass commodities, mass culture and popular culture, all of which fool the consumer into a state of happiness and Satisfaction with capitalism. COMPARISON: Marx and Adorno’s theories of capitalism highlight many of the ethical problems of marketing in capitalism that are clearly seen in the modern day, ultimately capitalist marketing creates commodities that have gained power over the individual and removed our autonomy.

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2009 Abstracts Stage 2

Advertising. A Study into the Causes and Consequences of Advertising with Reference to Bataille and Schopenhauer

Advertising and consumerism is undeniably significant in modern society and this study takes an alternative philosophical approach towards the issue as well as considering modern thinkers that have discussed the medium previously.
Schopenhauer argued that an individual is controlled by their will and this leads them to live a life of dissatisfaction and suffering. This study shows that advertising does not produce this suffering but intensifies negative feelings because it forces desires on individuals. Schopenhauer argues that to discover metaphysical truth is a temporary release from this cycle and so this study also considers its applicability to contemporary society. The texts used will be ‘The World as Will and Representation volume I and II’.
Bataille considers how a homogenous society seeks to remove unproductive elements from this sphere but I argue that because modern society is dominated by capitalism and homogeneity, it seeks to remove unproductive behaviour from all of society. This study then examines how advertising could be used as a tool to remove unproductive or heterogeneous behaviour by shaping our desires. The negative consequence is that heterogeneous behaviour is inseparable from productive behaviour. This insight is taken from a collection of essays by Bataille.

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2009 Abstracts Stage 2

“Kill Me and Save Yourself!” How Friendship Affects Morality

Aims
In my project I will discuss how the relationship between friends affects our ability to make objective moral decisions. In doing so I hope to clarify some of the philosophical positions on friendship and assess my own views philosophically in order to attain whether moral theories should devote specific attention to this idea.

Object
The object for my project is the documentary film “Touching the Void”. This film tells the story of two friends who set out to climb the previously un-summited west face of “Siula Grande” in the Peruvian mountains. In doing so both friends were plunged into a life and death struggle and one was forced to make an arduous decision to end his friend’s life.

Territory
The philosophers I will use in my project are;
• Aristotle, who writes explicitly on the conditions of complete friendship in his book
“Nicomachean Ethics”
• Hegel, most importantly his concept of recognition and how that is affected by
friendship and how this in turn affects his moral theory
• Hobbes, the idea of rational egoism and how friendship is affected by this

Categories
2009 Abstracts Stage 2

Sacrifice, Martyrdom and the Sacred

In my project, I wanted to explore the notion of sacrifice in relation to Christianity, specifically looking at the idea of martyrdom. I wanted to contrast this with Bataille’s ideas on religious sacrifices and his notions of the sacred. My aim for my project was so that I could understand the reason as to why people are willing to sacrifice their lives for their beliefs. To understand martyrdom in Christianity, I decided to look at their beliefs and values that they uphold and teach. I then looked at the meaning of martyrdom, and how it has changed from meaning martus, ‘to witness’ to die for a purpose or a cause.
To illustrate this point, I looked at Simone Weil as an example. She starved herself to death as a protest to the treatment of French citizens under Nazi-Germany. I wanted to explore her biography and her philosophy so I could understand her values and her beliefs. I then wanted to contrast Christian thoughts, with Bataille. He argued that sacrifice is religion portraying the heterogeneous. It breaks the means-end lifestyle for those who witness it, however, for the person martyring their self, he argued that they want to do it to break away from ‘things’. After looking at Bataille, I wanted to finally look at Yukio Mishima. I wanted to see whether his death was for a greater ‘good’ or belief he supported, or whether it was an attraction to the heterogeneous.

Key Books for my Project
Christian Beliefs and Martyrdom— “Christian Beliefs and Modern Questions” by O.Quick-Chase and “Martyrdom—The Psychology, Theology, and Politics of Self-sacrifice” by R.M Fields.
Simone Weil—”Simone Weil” by S. Pétrement and “Gravity and Grace” by S. Weil
Bataille—”Theory of Religion” by G. Bataille and “After Bataille – Sacrifice, Exposure, Community” by P. Ffrench
Mishima— “Life and Death of Yukio Mishima” by H. ScottStokes and “The Sea of Fertility” by Y. Mishima

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2009 Abstracts Stage 3

The 2007-2009 Financial Crisis: Enlightenment Reason in the Financial Markets

Project Territory, Object and Aims: “We are in the midst of the worst financial crisis since the 1930s.” This is the opening statement from economist George Soros found in ‘The New Paradigm for Financial Markets’. Due to the importance of this event I decided to study the 2007-2009 Financial Crisis within the Territory of Economics with the aim of diagnosing its causes. The object contains many smaller fields which have contributed to its emergence such as the growth and collapse of the United States housing bubble and the collapse of Mortgage lenders and related businesses. House prices and the value of the FTSE 100 are depicted below. Quantitative Economic versus Qualitative Hermeneutical Analysis: I discovered the causes of the crisis by collecting quantitative economic data to understand the preceding events. Initial analysis led me to the conclusion that the financial crisis was caused by poor lending policies of mortgages that could not be repaid. To contrast this research and fully engage with my object I then collected Qualitative evidence from economist George Soros and philosophical data from my chosen field of Critical theory. Specifically I used the works of Theodor Adorno and Jürgen Habermas regarding types of reason born in the Enlightenment era. After collecting this research I was led to a deeper, more fundamental finding stating that: the financial crisis was in fact caused by the use of Instrumental and Subject Centred Reason within the financial markets leading to the use of Identity Thinking. With the actual philosophical causes of the crisis identified I then investigated Adorno and Habermas’ solutions to those types of derogatory reason. These solutions are: Communicative Action and Negative Dialectics. I then applied these as a solution to the financial crisis itself.

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2009 Abstracts Stage 3

Media Immobilising Britain: Educational Aspiration

This project investigates social mobility in Britain within the last 20 years, and after finding Britain to be socially immobile looks into the role that education has within making Britain immobile. The education system is then evaluated to explore the possibility of education having a causative role in forming an immobile society. A common underlying factor in education’s role within an immobile society is a poor level of aspiration among the lower classes. I then look at the possible role British media has to play in forming poor levels of aspiration under the theories of the culture industry from Adorno and Horkheimer, and Vattimo’s ethics of provenance , which is transposed onto the issue of false consciousness and Marxist ideologies. This project uses government figures to show that Britain is immobile; that the education system plays a key role within immobility, and that media is responsible for breeding students with low levels of aspiration. This, when explored with Adorno and Horkheimer’s views on the culture industry, shows that mass media deceives its consumers in order to keep the bourgeois’ advantage over the lower classes and reinforce Britain’s immobility throughout the generations by depicting mobility as unlikely within the media. This is backed up by figures which show that class and the media consumed is closely linked so the elite few in charge of the majority of media consumed by the masses can install a false consciousness in which it promises mobility to the lower classes whilst never having an intention of delivering it.

Categories
2009 Abstracts Stage 3

Is Marketing Unethical? An Investigation through the Thoughts of Karl Marx and Theodor Adorno

For my stage three project I have decided to study the unethical issues that surround marketing in contemporary society. My interest in this topic has developed due to the fact that I recently applied, and was accepted, to a postgraduate course at Lancaster University in ‘Management and Marketing.’ The application required a personal statement, and it was through this requirement that I began to consider how I could link my philosophical background to a management and marketing application. In researching the course I became aware that one of the taught modules was ‘understanding business ethics’, as a result I decided to focus on business ethics for my project. The area of business ethics that I am going to concentrate on is marketing ethics. My aim in this project is to give a detailed discussion into the various marketing techniques apparent in contemporary society, through this discussion I aim to establish certain ethical pitfalls that marketing schemes slip into. Within this investigation I will concentrate on two areas, false and deceptive marketing and selective marketing. Thinkers: Karl Marx and Theodor Adorno. I believe both are ideal for my project as both of their thoughts relate to a critique of capitalism. I shall begin with Karl Marx and his notion of commodity fetishism, in doing this I will concentrate on his work entitled ‘The fetishism of commodities and the secret thereof’. This will lay the foundations from which I will introduce the thoughts of Theodor Adorno and his work on the culture industry, and the deceptive qualities of mass culture.

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2009 Abstracts Stage 2

Can Alienation and Disaffection be a Catalyst for Art? Popular Music as a Form of Social Commentary and Self-Expression

Objective: In this essay I intend to look at how alienation and disaffection may be a catalyst for art, in particular with popular music, as a form of social commentary and self-expression, and what effect if any this art may produce within society. I will do so through studying Marx’s theory on alienation by looking at how if one becomes alienated in society they may use music as an alternative form of subjective labour. Then I will assess the role and worth of popular music in relation to the individual creating it and in turn how this may be used by other people in society and what they can gain from it. Concept: Popular music as a form of social commentary and self-expression. Thinkers: 1. Marx’s theory of alienation: ‘Anxiety about one’s social role, its basis, and its value is especially likely for creative artists who have “betaken themselves to their work as an isolated means of ‘self-expression’ without clear social function.’ (Elridge, 2003) I will explore how, whilst deprived a means of objectifying and fulfilling one’s human nature capitalist labour, creation of music may be an alternative form of productive labour. 2. Adorno’s critique of popular music ‘Its planned idiocy virtually tests what mankind will put up with, what threadbare, noncommittal intellectual contents can be imposed upon it.’ (Adorno, 1989.p52) Next, I will critically assess Adorno’s damning critique of popular music, aiming to interact with his theory to illustrate how, rather than being a meaningless practice, an audience may connect and be of benefit from it. Key Sources: Marx— Economic and Philosophic Manuscripts of 1844, Adorno— Introduction to the Sociology of Music, Popular music, Popular culture, Society.

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2009 Abstracts Stage 2

Acceptable or Unacceptable? An Investigation into the Treatment of Mentally and Physically Disabled Individuals Detained in Institutions in Contemporary Society

The questions I will investigate are the following: • Is the way disabled individuals treated morally right? • Should the countries which allow such abusive treatment be allowed to join the European Union? • Why is torment rather than treatment continuing? • Do disabled people have human rights? The aim of this project is to investigate into the treatment of those with mental and physical disabilities, the way in which individuals are often from birth put into institutions and never endure a real life out of the walls of confinement. This project is a discussion into the inhuman and abusive treatment of many children, orphans in many cases and adults throughout the world’s institutions, and why this treatment occurs or if it there are plans to change it. Territory: Disability and Segregation. Object: The treatment of disabled people within institution in contemporary society. Concepts: Segregation and violation of human rights. Change: The treatment of mentally and physically disabled people changed over time from the ‘houses of confinement’ and the ‘birth of the asylum’. Thinkers: Michael Foucault- The history of madness, John Locke – Human rights and equality, Peter Singer – Equality and discrimination

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2009 Abstracts Stage 2

The Student Search for the Sacred: a Study into Bataillean Transgression and Time-Wasting Amongst Newcastle Undergraduates

For George Bataille, human beings have a natural desire to both create and destroy. This dualism can be considered a balance of time spent productively and time wasted. Modern Capitalist culture gives less room than ever for destruction and time‐wasting. As a result of this, the modern human being finds strange new ways to accommodate his desire to transgress the social dogma of spending time usefully. Could binge drinking and drug abuse be examples of such transgression? The Newcastle undergraduate, newly expected to manage his time effectively, is a fascinating example to study under the Bataillean spotlight. My Stage 2 Project shall take the concepts of radical French thinker George Bataille, and assess to what extent his theory can account for alcohol and drug abuse within Newcastle University students. This aspect of student behaviour will be examined under the Bataillean spotlight of transgression and taboos.

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2009 Abstracts Stage 2

The Pursuit of Happiness

Territory – Happiness Object – The search, relativity and morality of the emotion Concepts – ethics, relativity, utilitarianism and materialism Thinkers – Montaigne, Plato and Schopenhauer

The search for happiness seems to be a part of the human condition. It is a sometimes selfish, ambition that the human race, and western world culture specifically, feels is owed to them.

-What are the pre-requisites of happiness?
-Is it natural?
-Is happiness relative, i.e.: can the poor be as happy as the rich? Can the unintelligent be as happy and the intelligent?
– Is Schopenhauer’s pessimistic view of the possibility of happiness understandable?
– Does money and material gain lead to happiness or is it merely a superficial façade?
-Is it essential?

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2009 Abstracts Stage 2

The Truth Behind the Jonestown Massacre – Insight into the Character of Jim Jones in Light of Bataille’s Thought

Territory: In the autumn of 1978 in a rural area of Guyana, South America, a tragic event occurred, making headlines and remaining in the minds of many for years to come. A religious leader known as Rev. Jim Jones orchestrated a mass ‘suicide’ of over 900 people in a remote area known as Jonestown. Aims: To uncover the truth behind such an unusual event and really focus my attention upon the character of Jim Jones to see what led him to such an unfortunate end. I shall aim to do this by looking at the works of George Bataille. I intend to unmask not only the character of Jim Jones’ character and his followers, but also that of Bataille. I shall focus on Bataille’s own thought to see how it sheds light on the Jonestown massacre. Concepts: Bataille’s notion of homogeneity versus heterogeneity. Bataille’s views on religion in relation to Jim Jones’. Bataille’s on fascism versus Jones’ on socialism Georges Bataille versus Jim Jones. Research: Bataille: Visions of Excess, Gemerchak, The Sunday of the Negative, Tim Reiterman, Raven-The untold story of the People’s Temple.

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2009 Abstracts Stage 3

How Far do we have to Travel before we ‘Find Ourselves’?

When discussing travelling, it is very common for people to say they are going to ‘find themselves’, this idea has inspired me to philosophically explore the extent to which we discover more about ourselves when we go travelling. To supplement my discussion I have drawn upon my own experiences of travelling, especially my recent University Exchange trip to the University of Vermont, America.

One of the books I have studied is “The Art of Travel” by Alain de Botton, he explains several aspects of travelling such as the curiosity and expectations we have of somewhere and the feeling of surprise or disappointment we get when we arrive. He also finds interest in the ways we travel, such as the mystery of aeroplanes flying, or the “poetry” of a service station on the M25. He suggests that the reason we travel and have a desire to wander the earth without reference to a particular destination, is because we want to escape the confinement of the ordinary, rooted world.

To accompany Alain De Botton’s theory, I’ve also had a look at Sartre’s phenomenology, as he argues that our consciousness constructs our ego. He explains that our experiences are transparent and are shaped by the state we are in and our disposition at the time. The ego is the last factor in our consciousness, and we only really acknowledge it when we reflect on things.

This means that essentially our consciousness is really free, and I think this is the key to understanding how and why our experiences change us. New experiences challenge our preconceptions about things, and therefore affect our ego. Sartre explains that a conception of something is given as a whole idea, where as when we perceive something it is given in profiles, it is broken down into individual aspects. If you apply this to travelling, we can have a conception of a place, and a general idea of what it might be like, but when we arrive we are often surprised by the many different things we observe. As our understanding of a place changes, our perception of ourselves changes too.

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2009 Abstracts Stage 3

Zeitgeist: Addendum

Supporting the Zeitgeist movement is the ‘Venus Project’ which is becoming increasingly popular with online circles and demonstrates the flaws of capitalism and the ways in which we can use new technology to rebuild society and make humanity more efficient. Many people are labelling the Zeitgeist movement as the new Marxist movement with many different stances providing various angles on the whole concept. Essentially I am examining Zeitgeist Addendum and the Venus Project, and then will compare and contrast this with the works of Marx, mainly concentrating on his anti-capitalism views. I want to determine how similar the work of Marx is to that of Peter Joseph and make a decision as to whether this is a good idea or bad in the way it could be highly improbable with undertones of communism. I will also explore the similarities of Zeitgeist to the work of Adorno, which stresses how the late capitalist society is deceptive in its nature.

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2009 Abstracts Stage 2

In 2009: Can the Pen be Mightier than the Sword?

During the course of this project my main objectives are to explore the purpose of war throughout history, to assess what can make war morally justifiable, man’s natural tendencies towards violence and to explore the place of war within modern society with policing factions such as NATO and nuclear deterrents. The main question asked within this essay is: with man’s natural disposition for violence, can the pen EVER be mightier than the sword?