Tag: capitalism

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2012 Abstracts Stage 2

Honda: the Power of Dreams

The Advertising of Honda – Popular and life-affirming, but is it just a capitalist front designed purely for selling and promoting the spectacle?

Popular and life-affirming, but is it just a capitalist front designed purely for selling and promoting the spectacle?
The Society of the Spectacle (Guy Debord) – claims our society is dominated by the spectacle (TV for e.g.) but is it too cynical?

‘The Power of Dreams’ or ‘the glitter of the spectacle’s distractions’? Through this project, I aim to examine the theory Guy Debord asserts in his The Society of the Spectacle in detail, in order to discuss the relevance of a Debordian analysis with relation to Honda’s advertising.

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2012 Abstracts Stage 3

Is Music Worth Saving? How Changing Social Norms and Conventions have Contributed to the Decline of the Music Industry.

Aims
 To gain an understanding of how largely capitalist organizations, such as Apple, Sony BMG and Warner are slowly eliminating the competition – smaller independent record labels and stores and alienating the musician from their art
 To investigate whether the use of free illegal downloading and file sharing websites can ever be justified in the current economic climate?
 To decide whether or not we should care about the demise of the record industry and whether music is a good that is worth saving?

Thinkers + Texts
 Mark Fisher— Capitalist Realism
 Immanuel Kant—Groundwork for the Metaphysic of Morals
 Karl Marx—Capital
 Arthur Schopenhauer—The World and Will as Representation

“It is easier to imagine a total catastrophe which ends all life on earth than it is to imagine a real change in capitalist relations” (Zizek, 334: 2011)

“We could just as well call the world embodied music as embodied will; this is the reason why music makes every picture, indeed every scene from real life and from the world, at once appear in enhanced significance” (Schopenhauer, 262-263: 1969)

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2012 Abstracts Stage 3

Capitalism in Modern Britain: a Corrupt System that Needs Improvement?

An investigation into the workings of the economic system of capitalism in modern Britain. Is there an alternative to the system which is causing the economic crisis?

In this project I will be exploring the idea of the effect of the capitalist economy on the workplace of modern Britain. Is it a corrupt system? What are the alternatives?

I will examine the recent unpopularity capitalism is receiving (anti-capitalist movements in the press etc.) and look at the reasons why.

I have chosen to look specifically at the work of Karl Marx and his critique of capitalism. I will address the way in which capitalism has created a divide and imbalance within the workplace and look at how Marx explicates these using key themes.

I have chosen to examine the business structure of the John Lewis Partnership as an alternative to conventional models. In doing so, I will demonstrate how analysing the key points of Marx’s critique can also highlight the way in which a successful alternative can develop. I will conclude by answering the question posed: Is capitalism a corrupt system that needs improvement?

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2012 Abstracts Stage 3

Advertising. An Insight into the Contemporary Complexity of Advertising, Examining it from Both a Marxian and Psychoanalytic Framework

Marx
I will explore Marx’s views of capitalism as a base for my further examination into advertising. This will not be a predictable attack, but an outline of the social structures of the world in which we live. I will focus my examination of Marx’s concepts of; the free market, power and need, commodity and alienation. These concepts are central to a study of advertising.

Psychoanalysis
Edward Bernays revolutionised the world of advertising through his marriage of psychoanalysis and advertising. Through his studies into the human psyche he showed how advertising acts as the invisible governor which controls the masses. I will explore the incompatibility of Bernays psychoanalysis of advertising and Marx’s views on capitalism.

Anti-Advertising
I will explore the anti-advertising of cigarettes and the Anti-Advertising Agency, to examine how they use Bernays’ discoveries, yet achieve opposite results. I will further my investigation to distinguish whether anti-advertising coheres to Marxist thought, and in doing so I will show how these two forms of anti-advertising are in fact very different.

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2012 Abstracts Stage 3

As a Product of Free Market Capitalism Does Advertising Reinforce Inequality in the Current, British, Free-marketed, Democratic Society?

I resent others for having more!
Why can’t I have what I see on television!
Advertising constantly reminds me of what I don’t have.
I’m just a commodity
I cant escape advertising and my desires for money!
I’ll never get to the top of the ladder.
I want what my neighbours got!

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2011 Abstracts Stage 2

Capitalism, Fashion & Freedom: an Exploration into the Freedom of Choice in Modern Britain

– In this project I will be exploring the idea of liberty within a capitalist society… is the ‘free’ society we think we live in really that ‘free’?
– In terms of fashion: ideas of seasonal fashion change and the choice available in fashion outlets currently as well as the influence of the media, including social media.

Looking at the effect of the economical system of capitalism on society in modern Britain, I have chosen to look at philosophical ideas of Marx and Hegel to compare and contrast their views on it.

In light of the exploration into philosophical theory, I will further the study by using and applying the concepts to analyse the issue of capitalism, freedom and fashion. Using the arguments of Marx and Hegel applied to the idea of the freedom of fashion in society at the present time I will conclude by asking whether capitalism is working to the advantage or disadvantage of our liberty.E690

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2011 Abstracts Stage 3

How Have the Concepts of Truth and Knowledge Developed Throughout History in Relation to Capitalism and Post Modernity?

Key thinkers:
Lyotard 
Foucault 
Gadamer 
Kuhn

Main texts used:
The Post Modern Condition 
Truth And Method 
The Scientific Revolution 
The Archaeology Of Knowledge

Other texts used:
The Philosophy Of Science 
Theology And Scientific Knowledge 
The Passion Of The Western Mind

I have used these texts and studied these thinkers in order to explore the concepts of truth and knowledge. Lyotard has given me an insight into the way science and technology function in the post modern condition and Kuhn has shown the alternative possibilities for the development of science. I have studied Foucault to understand the nature of power and how it relates to knowledge.

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2011 Abstracts Stage 3

Can True Ethical Business Practice Exist in a Capitalist Society?

Aims:
To come to a conclusion whether a capitalist society is a breeding ground for unethical business practice.

What is capitalism?
Capitalism is an economic system in which the means of production are privately owned and profit is the incentive for motivation

Philosophers: Rawls and Marx
I shall investigate how Rawls and his ‘Theory of Justice’ can be applied to a system of capitalism. Also how Marx and his stance against a free market may or may not be correct.

Enron:
The case study of Enron will be my example of how the free market may give too much freedom to independent companies. It also shows how Marx to some extent is right, but furthermore how Rawls can be seen with the workings of this major meltdown.

Why Business?
I chose business and its ethics because I hope to further my knowledge in the field of accounting as this is the profession I one day hope to enter. Both Rawls and Marx have great influences on the decisions faced in this profession.

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2011 Abstracts Stage 3

Social Luck versus Social Mobility. Is it OK to be Told the World isn’t Fair?

– Objective/Territory: The ‘American dream’: What is the ‘American dream’ and is it just a product or propaganda process of the capitalist society in which we live? 

– Sources: Karl Marx, Deleuze and Guattari, Charles Taylor and Adorno. 

– Project Outline: Leaving education and entering the ‘real world’ in a time where one’s ideals and ambitions are centred on seeking wealth; why is it that we think this way? I hold the belief that to succeed, it is about whom you know not necessarily what you know. So, I want to prove that wealth is down to social luck. My territory is society and culture and I am trying to show that our basic intuition (one gets what one deserves) is a herd mentality in order for a specific class to benefit. If we think everyone has what they deserve, then we don’t think that it could be redistributed.

Through a method of hermeneutics, I endeavour to seek why it is we think the way we do and why it is we desire wealth. E480

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2011 Abstracts Stage 3

Philosophy Behind Recession: a Study of Contemporary Economics Through Philosophy

An investigation on how the US reached a destination of an estimated 200 trillion in debt. How is it that America can possibly be named the Land of the Free? In a country with a constitution claiming ‘all men are created equal’; why is it that 15% of the population live below the poverty line? Can the ‘poster boy’ of Capitalism be considered moral? The USA is an economic powerhouse with an annual GDP of 14.6 trillion dollars. However, 42% of $14.6 Trillion is controlled by just under 1% of the population.

I intend to investigate the evolution of the global capitalist economy and its current state of disarray. Marxist rhetoric will serve, amongst several thinkers such as Engels, Machiavelli, Ayn Rand, Sun Tzu and Emmanuel Levinas in investigating the evolution of the US Capitalist system.
Oliver Stone’s Wall Street, a damning indictment of corporate America, will be used as the cornerstone for my arguments against big business and the ever widening gulf between the rich and the poor.

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2011 Abstracts Stage 2

Poverty: How to Solve It, Capitalism or Communism?

Aims:
– Personal work on an issue that interests me
– An issue that relates to possible career path
– Increase understanding of poverty
– Look into solving poverty
– Seeing whether the systems we live by are moral
– Questioning the status quo of my society

Grounding:
– Economist Paul Collier, author of background book
– Marx, philosopher and sociologist, author of Communist manifesto

Outcome:
Capitalism is the answer to solving poverty, communism is not applicable, nor desired, it cannot come into being without capitalism. In order to alleviate world poverty, capitalist society must embrace the third world into our bosom, aid, investment, trade, military intervention and laws, will elevate the third world out of poverty.

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2011 Abstracts Stage 3

The Means-End Mindset of Modernity and Beyond: How Capitalism is devaluing the Education System

This project serves to assess the contemporary situation that education finds itself in within our Western Capitalistic society, before analysing the makeup of Capitalism itself. This will provide the platform for an attack on the system, where arguments will made critiquing Capitalism’s inherent characteristics; the characteristics that quash out independent thought, rational judgement and wisdom in favour of ticking boxes and tangible exam results. Education’s value as a nurturer has been lost: it has morphed into a tool for gain rather than an intrinsic virtue that has value in and of itself. The subtle and deep-rooted power systems that Capitalism makes inevitable are the cause of this.

‘Browne Report’ Lord Browne’s report on Higher Education will provide the context for this project. The report is indicative of attitudes towards education as a means, rather than an end in itself.

Marx’s ‘Communist Manifesto’ The father of communism will be used to outline the inherent flaws of Capitalism in terms of private property and the free market and how these affect education.

Gadamer’s ‘Treatment and Dialogue’ This hermeneutical thinker’s arguments regarding the nature of intelligence will be assessed and made relevant to the situation that education finds itself in today. Contemporarily, our education system marginalizes traditional concepts of wisdom so that independent thought becomes devalued.

Foucault’s ‘Discipline and Punish’ The climax of this critique will come with Foucault and his advocacy that, though less obvious, brutal and violent than the past, we are subject to deep-rooted power systems within the West that indirectly control our desires and actions. These affirmations will be used to highlight education’s impartiality – and the deeper consequences the way we are taught has on society as a whole.

Today, we are a docile nation with a docile mind-set. This needs to stop: education is the cause; education is the cure.

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2011 Abstracts Stage 3

New World Order: Atheism in Religion, Anarchy in Politics and No Property in the Economic Sphere, Possible or Improbable?

Understanding NWO is a giant geo-cycle political picture. Things are happening with the use of subliminal indirect and reversed psychological propaganda Some say it is made to be confusing. It is theorised that the Illuminati, the ones who call themselves the enlightened ones, had gained positions of power; through means such as controlling the banking system.

The coined phase ‘New World Order’ is the term used to describe a unity of the world’s superpowers to rule, secure, and maintain the principle of “global peace.” The concept is to bring the world under submission to one supreme government, enforce one controlled common religion and one worldwide economic system. (The EU has already instituted this with the ‘Euro’ currency.) The common conspiracy theory about the New World Order is that there is secret power elite with a globalist agenda that is conspiring to eventually rule the world with an authoritarian government. Absolute Obedience. In actuality, it is a move towards a socialistic, controlled, and godless world.

Preliminarily, this dissertation is focused on the concept of emancipation and capitalism and how the New World Order is apparently attempting to overcome such issues. Involvement of the banking system and especially the role of power in relation to money has been considered as the state of the economic society can tell us a lot about the New World Order regime. It has referred predominately to the work of Karl Marx ‘father of communism’ and his work on Capitalism. Throughout this work on capitalism, the concept of religion and attack on society will come into play as the New World Order presents us with a new atheistic view on religion. The main material to be used and referred to throughout this dissertation is that by A. Ralph Epperson “The New World Order” and Marx’s “Capital and other writings”. Hegel also shows us the importance of his Dialectic theories in relation to the new World Order by presenting us with a thesis, antithesis and synthesis that can be applied to conflict throughout history.

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2010 Abstracts Stage 3

The Relation of Advertising and Branding to the Rise of Capitalism in Britain

My third year project presentation is on the rise of capitalism in Britain by means of advertising and branding with reference to Theodor Adorno’s The Culture Industry and Dialectic of Enlightenment and Naomi Klein’s No Logo. I will evaluate the rise of capitalism in Britain, and what led to the individual’s willingness to conform to this particular type of industry. I will analyse the techniques of the colossal chain companies that engage individuals to consume, these being advertising and its origins and the increase of companies starting to produce „brands‟ instead of concentrating on the production of the product.

This leads my dissertation on to the work of Theodor Adorno, Adorno subscribed to many of Karl Marx’s about the economy and the exploitative relations of capitalism and advertising. Adorno argued that capitalism fed people with the products of a „culture industry‟ the opposite of „true art‟, to keep them passively satisfied and politically apathetic. The strength of his theoretical contribution owes a great deal to the originality with which he traced pathways between the central themes of German idealist philosophy, Marxist sociology and Freudian psychopathology.

I will discuss his ideas about alienation, the regression of listening, fetish consciousness and the domination of nature, in relation to our capitalist society today. The repercussions on society of Adorno’s notions are colossal; such as the ideas of brain-dead docile populations hence, I will explain these.

My case study focuses on the rise of Tesco’s as a business; I will show how it exploits individuals through capitalism at its purest. Many of Adorno’s theories on domination and the way Tesco’s sucks us into a cycle of fetishizing commodities that we will never need or use.

Naomi Klein’s No Logo is seen as the Das Kapital of the anti-corporate movement. The basic perspective is that multinational corporations have become so big that they have superseded governments and have become the ruling political bodies of our era. Unlike governments, multinational corporations are accountable only to their shareholders and there are no mechanisms in place to make them “put people before profits”. Klein takes a modern perspective that Adorno is not here to see. I shall then contrast ideas from both Klein and Adorno to gain a modern perspective of the problems of capitalism and how it affects our society and the individual.

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2010 Abstracts Stage 2

Protecting the Wealth of the Nation. A Study of the Ideological Structures of Radical Capitalism

As anyone may notice there is an obvious assumption in my title which I should first work to explain, namely my assertion that current, late capitalist power structures are radical. I use this term in its meaning of ‘extreme’. As I will seek to show, while the values of the majority of people, across most societies of the world, are those, broadly speaking, of freedom, democracy, choice and fairness, and of respect for the dignity of human life, these are not values that are followed through in the operating of modern states or the capitalist system.

In my project I intend to explore how this radical state manages, through its prevailing Ideology, to continually reproduce the conditions of production, and so continually assert itself over the rights of the majority of the people.

In order to do this, I shall use Guy Debord’s concept of the visible manifestation of ideology – the spectacle – in order to show the spectacle/reality distinction in several examples, centred in the last ten years of Neo-Liberal Capitalism.

EXAMPLES INCLUDING: The Illusion of Democracy Capitalist Realism and The Myth of the West’s Civilizing Force

I shall expand on these examples with comparison to Orwell’s Nineteen Eighty-four as a paradigm for a radically oppressive ideological system, as well as theory and analysis from Slavoj Žižek, a prolific writer on the functioning of ideology, Noam Chomsky, an outspoken critic of modern state manipulation and the manufacturing of consent, Louis Althusser’s theory of Ideological State Apparatuses and Mark Fisher’s book Capitalist Realism. In this way I intend to show how Ideology dictates what is thinkable in life, how our free market Neo-Liberal system, is really just a system for funnelling rights and capital into the hands of the incredibly wealthy, and how our free and fair democracy is in fact a cynical sham, in which policy is dictated by corporate leaders.

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2010 Abstracts Stage 3

To What Extent Is Advertising Used to Support the Capitalist Society? In Relation to the Works of Karl Marx, Guy Debord and Jean Baudrillard

Aim: The aim of the project is to assess whether advertising is a central tool to deceive and manipulate the capitalist society.

Territory: In the Modern World the importance of advertising is steadily on the increase, my Stage Three Project evaluates the problems which arise from Advertising within a Capitalist Society. This study shall attempt to analyse the role advertising plays in dictating the masses and its relation to the consumerist capitalist society. I will discuss false advertising and how it targets particular groups of individual, for example young girls in the fashion and beauty industry

A capitalist society was shaped during the 20th century when there was a certain transformation within the system of production. It changed form a society of small decentralised units to one of leviathan International Corporation; this is partly due to increase in advertising as there was a demand from a vaster quantity of consumables. In a capitalist state the political system controls the economy much more forcefully than in the 19th century, I shall be analysing the change Capitalism has had upon the advertising industry.

Philosophical Thinkers

Karl Marx – Critique of Capitalism and his ideas of Commodity Fetishism. Marx’s work refers to the consumer culture characterised by omnipresent adverting and the diffusion of techniques of advertising into all realms of life.

Guy Debord – The Situationist thoughts within his works ‘Society of the Spectacle’, he expresses his central ideas on the spectacle and how to escape the reality of a Capitalist society, which has influenced an increase in Advertising.

Jean Baudrillard – Jean Baudrillard was one of the, combined his work with philosophy and social theory. Being a foremost thinker to critique contemporary societies, culture and thought he has written several works relevant to consumerism and advertising.

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2010 Abstracts Stage 3

Property Magazine: the Realities of the Market

Many would acknowledge, that in some form, the contemporary financial landscape is separated from what we would consider ‘reality’. The money which is exchanged within in the financial markets seems to have no grounding outside the markets in which it is exchanged. This edition looks at the problem and enquires to what extent this is a problem.

Capitalism. Can capitalism and the markets that work within be justified on moral grounds? A Property Week special report puts aside our intuitive moral assumptions and looks in greater depth at the concept of capitalism and the ethical dilemmas that arise out of this system.

Hyperreality. By commencing deregulation in the global financial institutions, have the governments of Thatcher and Reagan of the 1980s created a new economic domain of hyperreality? This edition looks at whether responsibility can be placed back into the financial markets.

Questioning the economic realities of the market with particular reference to the commercial property market

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2010 Abstracts Stage 3

Is a Capitalist Society the Best Form for Individual Choice?

What kind of dining set defines me as a person? – Fight Club, 1999. This quote from the American film Fight club, and various advertisements by IKEA makes one beg the question, do these systems of consumerism really provide the individual with freedom, or do they somehow take it away?

Hegel argues that civil society is the best form for which we can express our individuality and satisfy our particular needs and desires, he argues that the more needs and desires one has the freer they become because they can’t be so easily defined.

Sartre thinks that consumerism in modern society is detrimental to individual freedom, that although one may believe in free choice, corporations such as IKEA cause a person to lose their individual identity instead taking on an identity believed by society to be more suitable – one is no longer simply furnishing a room, but defining oneself as a person.

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2010 Abstracts Stage 2

Depression on the Increase in Britain! Is “Affluenza” a Contributor?

We are truly in a bad way emotionally …Selfish Capitalism is not a good way to run things, if you care about people’s emotional well-being. [Affluenza, 2007]

These are the words spoken by Oliver James in his book Affluenza. In his book James suggests that the virus he names Affluenzais a set of standards which boost our defencelessness against psychological distress: we are now placing a high value on needing money and possessions, we want to look good in front of our fellow man and are coveting fame. James suggests that the studies he has made in his book show not only is the epidemic at pandemic proportions but is also on the increase.

My aim within this project is too show that depression has risen in Britain since the 1970’s. My hypothesis’ will be that because of the “Affluenza”, we are ignoring our natural instincts and desires, we are constantly feeding our ‘Id’ and because we cannot always feed our ‘Id’ we become dissatisfied and depressed.

In 1905 Freud published three essays on the theory of sexuality; these essays were where Freud developed his sexuality theories and also where he put forth his psychosexual development theory. It is important that we understand these theories as we will have a clearer view of how when we are not allowed to develop as Freud said was necessary, that we lose ourpersonal identity and also our social evolution as individuals.If this is correct then the problem is greater than just a rise in depression since the 70’s it also shows us that the future will be very bleak for our future generations as if we now are wrapped up in ‘selfish capitalism’and susceptible to Affluenza, how will we help our future generations to develop?, when we ourselves have been stunted

When James talks of people in his book we notice that these people have many of the above habits which can eventually lead to depression, but the correlation between Freud and Olive’s Affluenzais that by wanting to satisfy our ‘id’constantly because of such things as consumerism we are indeed destroying our personalities and our mental health. We are not meant to constantly satisfy our ‘id’ the ‘id’ works in conjuncture with the ‘ego’ and ‘super id’ according to Freud.

I will Be using Freud, and looking at his psychosexual development theory, to show how when we can become warped as humans if we do not satisfy our needs and are well rounded. I will be using Freud in conjunction with the writer Oliver James and will be referring to the problem named in his book as “Affluenza”. In my Project I will include statistical data to show that depression has risen in Britain. I will also be talking about the impact that “Affluenza” will have on our future generations. We must satisfy our needs and self-reflect, replacing our intrinsic needs with possessions will ultimately lead to our downfall!

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2010 Abstracts Stage 3

Credit to Capitalism: a Philosophical Examination of the Most Enduring System of Our Time

The aims of this project are:

-To gain a greater depth of knowledge regarding the origins and definition of capitalism.
-To offer descriptions of the vast differences between Chinese and American capitalism.
-To give in depth analyses of the economies of both the United States and China.
-To open up capitalism as an economic concept to philosophical debate.
-To assess whether notions such as freedom and human potential are relevant in a discussion of capitalism.
-To make philosophical assertions about capitalism in advancing the worth of the human being and encouraging humanity’s ‘flourishing’.

Capitalism is the most enduring economic system of our time, there has to be a reason communism and Marxism have failed and why democratic led reform and capitalism have become the most successful political and economic systems. Capitalism is widely regarded as being able to give every single individual the opportunity to achieve wealth and the opportunity to involve themselves within the business of profit.

Max Weber’s account of the origins of capitalism in The Protestant Ethic and the Spirit of Capitalism explains that religious protestant doctrine emphasises the moral goods of hard work, investment and discipline. During modernity, these ideals paved the way for the beginnings of unrestrained and individualist capitalism that is now the norm in the US. Weber identifies that an individual endeavours to involve himself in moral economic activity because of a ‘calling’ which can be seen as an obligation to God. Moreover, economic achievements were seen as the true measure of one’s moral standing.

I shall then focus on John Rawls’ most famous work, Political Liberalism; I believe that it is only in a liberal political system that true capitalism as we know it can be achieved. Liberal politics allows free trade and the opening up of an economy. The philosophical tradition of liberalism is widely regarded as enabling capitalism and engineering the free market that exists within some nations today.

My project will be a hermeneutical explanation of what capitalism essentially is, followed by an empirical investigation into the different strains of capitalism found in the USA and China and assess whether China can really be called a capitalist nation at all.

Sources used- Max Weber –The Protestant Ethic and the Spirit of Capitalism and John Rawls – Political Liberalism.