Territory: The territory I have considered in this project in order to understand the changing nature of identity is that of advertising in contemporary society. I have explored the history of advertising, the psychology of advertising and some advertising techniques that are used by companies to persuade. Concepts: The key concepts I have engaged with in this project are: – Loss of agency -Fragile nature of identity -Identity given by society -Identity in flux. Key questions I have engaged with are: -How is our identity formed in modern society? -How has it changed over time? -What are the influential factors on identity? -How do advertising agencies target individuals? -What methods do they use?
Month: January 2008
I wish to show through this project how it is in imagination, that we discover the truth about reality. This process of discovery happens in the earliest stages of childhood through a child’s awareness of the physical objects around them and what these mean. This awareness of reality later develops to a state of ‘play’. It is in the free state of play that a child first explores their ability for creation. The link between imagination and reality shifts from childhood to adulthood. What I wish to explore is the nature of this link and ask whether it ceases in childhood or whether it continues by later revealing itself in other forms of creative arts. I will explore whether creation in any art form can reveal truth about our own reality and further still even shape it? Can creative play in childhood reveal truth about our being in the world?
TERRITORY: The American Dream. CONCEPTS: The Individual Vs Society, Equality Happiness and Fulfilment, Freedom. PHILOSOPHICAL THINKERS/TEXTS: Rousseau: and his theory of the social contract- The individual vs Society & Equality. John Locke: The 2 Treatises of Government. The natural rights of men and Government- Equality and the individual and society. Mill & Bentham: The theory of Utilitarianism and what it means to be happy for society and the individual. Problems? Is the American dream just a myth? Can society and individual peacefully co-exist? Are all people truly equal in their attempt to obtain their American dream?
Territory: Four businesses operating in the UK retail sector of industry and their company websites. Areas of Investigation: • Company values and the role and functions of these in business. • The ‘relationship’ between business and its customers and how this is changing as a result of the internet. • Marketing and advertisement techniques and the possible effects they might have on consumers. • Crisis of legitimation and the poststructuralist interpretations of western society. Philosophical Thinkers Involved: Nietzsche’s ‘Will to Power’ exposes fundamental issues with values in retail business practises. As a result conceptions of power are considered in the forms expressed by Foucault and Thomas to see how this affects the position of the consumer. Baudrillard’s ideas of simulacra and simulation were then used to highlight possible reasons for company values in relation to how we perceive the real. Further exposition of the consumer relation to business was carried out through the work of Jean François Lyotard and Gianni Vattimo. Conclusions: Businesses values are not legitimate but instead the result of our interactions as consumers; our purchases can actually shape society making our relationship with business an active one instead of passive. The overall conception of business as a physical entity is misleading as it has no fixed point; businesses are sociological phenomenon that reflects the general will of society because they are governed by the pragmatics of economics and are fundamentally made from members of that society.
Why do we seemingly have unjust laws in our society? Alcohol and Tobacco have been proven to be extremely harmful and so why are they not illegal as well as other banned drugs? If it is due to the revenue generated by the sale of these products then surely we are being treated as means to an end, and this is morally wrong. Could Utilitarianism or Paternalism be the key to this answer? Are the laws consistent? No, in fact the laws are hypocritical and must be revised.
I have always enjoyed reading fantasy literature and been extremely interested in the ideas and philosophy behind this genre and the opinions that the authors manifest in their books. It was for this reason that I chose to start my project this year around fantasy literature. I chose “The Chronicles of Narnia” by C.S. Lewis and “His Dark Materials” by Philip Pullman for two main reasons. Firstly they are both extremely successful book series that I have enjoyed and engaged with from an early age. And secondly because the two authors and their works of literature show two very different opinions to philosophical problems of existence, and human value in this existence we find ourselves in. With a firm understanding of both these sets of books as a foundation for my project I then tried to relate these books to my chosen concept of human value both on earth after death. This concept of existence and questions that relate to existence and the possibility of a kind of reality or existence after death have always deeply fascinated me, and indeed, to be able to think about these kind of issues and problems was my main reason and motivation to study for an Master of Arts degree in Philosophy. As a philosophical framework for my chosen concept, I decided to study the ancient metaphysics of Plato in comparison Friedrich Nietzsche and his philosophy of human value. I found this comparison thoroughly interesting in terms of the main difference of opinion of human value. Was it that ideas of value was grounded in the physicality and materialism of this earth, and the will self preserve this life and to seek as much power on it as possible? Or was it that value should be placed on striving to gain an understanding of a reality beyond this life to a reality that is realized after death, and living one’s life in preparation to what will happen after life on this earth? It is certainly true that my project, and specifically the conclusions that I reached were influenced by all that I have learnt on the three year course. I have been able to see how philosophy has changed through history from the ancient world of metaphysics through the middle ages theology, the enlightenment, modernity, and finally the impact of postmodernity and poststructuralism. I and my project conclusions have been most influenced through the study of postmodernity and thinkers such as Lyotard and Vattimo. The idea of pluralism I found very interesting and I have discovered that its implications to society to be extremely significant in what one places the value of existence on.
In my project I observe the phenomenon of consumption and its cultural implications on our day society. I believe it is very important to demonstrate the complexity and measure of the subject and I attempt to demonstrate some of the key issues through analysing Newcastle’s own Eldon Square shopping centre. My philosophical concept is based on the material of Jean Baudrillard. I believe he showed a real insight in the complexity and complicatedness of consumerism through the notion of the political economy of the sign and demonstrated how sign functions in the relations that involve economic, symbolic and use value exchange.
What happens when personhood is threatened by a disease such as Dementia? In this project I intend to examine what exactly determines personhood, identity and the self in the elderly when threatened by Alzheimer’s disease and dementia. How can attitudes and care make a difference in our consideration of what exactly it means to be a person? Philosophy offers an account of personhood that science cannot entirely explain. Using thinkers such as Locke and Damasio this project will look at some of the prevailing theories of identity in dementia and what steps we can take to preserve personhood.
Territory: My initial study took place in West Jesmond Primary School, in Jesmond, Newcastle-upon-Tyne. I spent time in the school and particular classrooms collating information and observing the ways in which values are promoted within the school. Aims: My intentions were to discover the ways in which children are educated beyond the curriculum within school. I paid close attention to the following questions: • In what ways are we educated outside of the classroom? • What impact does our upbringing and initial education have on adulthood? • What consequences does education regarding values have on society as a whole? • Is there a responsibility for teachers/parents to introduce children to a set of values? Philosophy and Sources: After much deliberation I cut down my interest in philosophers to the work of Sartre and Freud. I concentrated my study on Sartre’s Existentialism and Humanism and Freud’s New Introductory Lectures on Psycho-Analysis. I used documents from the National Curriculum to support my findings and in particular the Statement of values by the National Forum for Values in Education and the Community.
Boredom and Alienation have become common symptoms of capitalism and can be found in workplaces all across contemporary society. In this project I set out to identify jobs in which these tendencies are most prevalent and to look at how and why this situation has arisen and what can be done to alter this damaging situation that we now find ourselves in. Case Study: Call centre workers workers are more satisfied at work when they: ‐ have a variety of tasks to complete ‐ are not just taking calls all day ‐ have more control over their methods used during conversations ‐ are provided with training to develop their skills. However, due to capitalist demand for the best possible profits from the least possible expense of resources mean that such conditions are not considered to be important and therefore call centre workers are often bored and frustrated with their jobs. Alienation: The philosophical concept of alienation denotes the state in which a person feels foreign to the world around them. This can occur, according to Marx, when labour no longer belongs to a worker but becomes a commodity to be bought and sold by the ruling classes who dominate the working class. Is Postmodernity to blame? Habermas believes that the fragmentation which has occurred in postmodernity is to blame for the crisis in communication. He claims that the ‘unfinished project of modernity’ needs to be completed by uniting all the different language games, created by the capitalistic colonization of knowledge as a commodity, by striving to reach consensus through negotiation and thus progressing towards Modernity’s goal of universal emancipation. This could be achieved, Habermas argues, through his theory of communicative action, which envisages a set of ideal conditions for genuine communication which could be used as a reference to ensure that negotiations were just. In essence, the breakdown in genuine communication and the instrumentalization of reason have led to people being dominated in a way which renders them un‐free. Therefore, if people could communicate in a way that was mediated by what is just and what is fair then people could break out of the shackles that their employers put them in and act in a way which is responsible and free at work.
Territory: The Iraq war began in March of 2003 with the American led coalition invasion of Iraq with the aim of quelling the threat to America and Europe from Weapons of Mass Destruction. This conflict is the foundation of my project and the territory which I will apply the philosophical concept of Ethics during my project. Object: Various problems have arisen since the conflict began in 2003. Such as: Britain’s under supplied assault on Iraq, The Detrimental Effects of Prolonged Warfare, The Topography and Terrain of Iraq, Destruction of Iraq’s infrastructure and Military discipline and morality within the Coalition Forces. During my last project I used the works of Machiavelli, Sun Tzu and Clausewitz to derive solutions to the above five problems. For example, undertaking attrition warfare over manoeuvre warfare in order to minimise destruction of infrastructure, or stimulating the Iraq economy to lessen the burden on the coalition to support Iraq financially. During this project, however, I am going to discuss the morality of those solutions. I will use the two opposing ethical philosophical fields of Teleology and Deontology; specifically, Utilitarianism and Kantian ethics. This is the philosophical grounding of my project and the application of pragmatic philosophy to real issues. Change: Development is an important process in philosophical thinking and so it is important to show change over time and apply philosophical concepts to it. For this project I am going to look at the change in humanitarian concerns over a period of one hundred years from World War II to the present Iraq conflict. In particular I will focus on aerial bombing. I will then use the ethical concepts developed throughout the project thus far in order to analyse the morality of the two conflicts with reference to aerial bombing campaigns conducted in both to conclude the morality of the Iraq war and also discover a change, if any, in concern for human rights.
TERRITORY- FIGHT CLUB. 1999 film about an unnamed protagonist who struggles with his growing discomfort with consumerism and changes in the state of masculinity in American culture. In an attempt to overcome this, he creates an underground fighting club as a radical form of psychotherapy in order to change the way in which he lives his life. CONCEPTS- My main concept was the idea of EXISTENTIALISM and the way in which we live and our influence to live our lives The two philosophers I looked at with relation to the concept where • Jean-Paul Sartre • Friedrich Nietzsche The relationship between my territory and my concept is that fight club is a film based around how we should live and tells the story of one man’s struggle to achieve the existentialist ideal of discovering your own truth. It also challenges existentialist views on God and the question of whether or not we all have a “will to power”. Relevance : The idea of how we should live is particularly relevant today with people more equal than ever are we conforming to the way in which the government wants us to live. Why has violence become so prominent in modern day society- what can we do to stop it?
Having danced for 15 years before coming to University I wanted to grasp the opportunity to study dance in a different light with both hands. In this project I got the chance to explore dance in its different forms at different points throughout history. Tribal and ritual dance, dance in ancient Greece, Folk dance, Ballet dance, Ballroom, Modern and Contemporary Dance. Each dance form has played a different social role and has contributed to individuals’ lives: ritual dance attempted to bring about results when there was nothing else a community had the power to do, Folk dance brought the community together. Dance also has a role as an art form and as a means of expression, it can also provide structure and discipline through tuition or become a means of channelling emotion or aggression or even be an escape from the world. I wanted to explore this changing role of dance throughout time and within varying cultures and societies. Why is there no fixed role for dance? I wanted to look at how dance’s role alters depending on the historical or social context. Do we take from dance what we need from it at that particular time and place in history? Did we turn to dance rituals because we had no other answers? Did we use freer more provocative dance as an outward expression of women’s liberation? Is the discipline in dance tuition useful now to focus our young generation that seems to have gone off the rails? Is it necessary now as a creative outlet in a society obsessed with standardisation? It seems that we cannot escape dance, it has existed in varying forms throughout most of history and I believe it always will do. Dance can transform to suit whatever our culture or society needs from it and it can also transform us. This is part of the beauty of dance; it is a tool for us as individuals and as a society. Philosophical Sources: Nietzsche on Art; Helen Thomas’s Sociology of Dance; Peter Brinson’s Dance as Education, Towards a National Dance Culture; Susan Leigh Foster; Francis Sparshott.
My project will be based on the violence in films. During the course of my work I will be looking at three different films- “A Clockwork Orange” (written by Anthony Burgess and adapted to film by Stanley Kubrick), “The Football Factory” (written by John King and adapted to film by Nick Love) and the infamous “Fight Club” (written by Chuck Palahniuk and directed by David Fincher). Questions 1) Why do people take part in violent acts? 2) What do these acts represent? Are they pure needless violence or related to something, such as a sense of community, boredom or simply fulfilling a sensual need? 3) What can we take from the conclusions drawn? Can we somehow relate the violence in films to the violence we see in things like football hooliganism and the rise of violent sports? How does violence relate to my concepts? Concept 1: Religiosity. George Bataille and Emile Durkheim. The pair’s idea of religion as a unifying force means that they may feel that the characters in A Clockwork Orange are substituting conventional/organised religion for their own violence based religion. Concept 2: Alienation. Karl Marx. Alienation indicates the separation of things that genuinely belong together. In regards to humans, it refers to the alienation of people from features of “human nature”. People may argue that violence is part of the human nature, and so through the repression of this violent streak, we feel alienation.
Object: Blues music in the pre and post-war period. The reason I chose to study blues music is because its roots are firmly entrenched in the folk tradition. Subsequently the music is expressive in form and often reflects the current social climate. I studied music recorded by folklorist Alan Lomax and recording artists such as Son House, Muddy Waters and Robert Johnson and considered a series of documentary films directed by Martin Scorsese. Change: Blues music progressed from a form of musical expression contained within rural African-American communities to an international phenomenon which saw the likes of the Rolling Stones, Cream, John Mayall and The Kinks re-recording earlier blues songs with greater commercial success. I believe that this change can be attributed to the structural constructs put in place by the dominant modes of production that recognised a potential market and exploited it for capital gains. Concepts: Primarily the Situationist Internationale’s critique of contemporary capitalist society, analysing the idea that modern life has receded into a spectacular representation which is dominated by the commodity form. Accompanying this idea is the notion that spectacular society is capable of co-opting popular movements which question the status-quo into its own reinforcement. In order to provide a link between the Situationist Internationale and the change which blues music underwent during the pre and post-war period I drew upon commentaries by Richard Middleton and Richard Peterson both of whom analyse the role of the recording industry in fabricating authenticity and exploiting a musical market for capital gain.
From the birth of modernity mans values have been forced into change with the diminishing role of religion in society and the subsequent rising of science and rationality. The object that seems to have become of most importance since the decline of religious beliefs is money. Is there a case then that money has become all that modern society values? Cases of modern day philanthropy, such as those pledges made by famous entrepreneurs Bill Gates and Richard Branson offer an alternative to this view. After the oppressive feudal system governed by the Church, the move onto a capitalist approach was thought of as bringing an otherwise unheard of amount of freedom to the common man. That the individual could now accumulate wealth and use this commodity to raise one’s social standing offered much hope for a liberal future. The modern day philanthropists seems the ideal modern man, whose success in accumulating wealth is then transferred into helping other important social ‘goods’. There is of course criticisms aimed at these capitalist ideals, in this project the works of Marx and Marcuse are of significant interest. Marx is perhaps the most famous opponent of capitalism and his work is used here to describe his idea of money ‘alienating’ man from his fellow man. Marcuse’s ‘1-Dimensional Man’ is a work very critical of those institutions in our advanced industrial society that keep the common man under control. In particular, the mass media and the use of advertising as tools used by modern society to plant ‘false needs’ into the consumer in order to support our ever-increasing rationality. The discussion thus follows whether in modern society there is more to the successful man than wealth. Surely the accumulation of wealth on its own is not something to be admired within a man, instead perhaps it should be that the sharing of wealth is that which we value.
In this project I am looking to investigate the effects of capitalism on the music industry and more specifically the dominance of major record labels over independent. • One of the major influences for this project is the rise of television programmes such as the X Factor and Pop Idol and their effect on the world of music. These programmes seem to concentrate more on how much money they make rather than what the producers say they aim to do, which is to find musical talent. • By looking primarily in Marx and Fukuyama, I want to develop the idea of capitalism and the division of labour through Weber and Durkheim. • Finally I hope to bring both Music and Philosophy together by looking at Keith Negus and Simon Frith who have both looked at the idea of capitalism in music in an attempt to conclude once and for all whether or not capitalism truly has had a negative effect on the quality and production of music.
The nature of this discussion does not lend itself to a specific object on which to focus, the subject is simply too vast. However, the central topic of this discussion is the question concerning the possibility of existence or extinction of authenticity in a highly consumerist culture. The topic led me to discuss many subsequent questions: Heidegger’s temple, in which ‘world’ becomes manifest. Can this relate to contemporary song? Can life affirming, world reflecting, active truth be found in a contemporary song? Is it possible to be both a ‘mainstream’ and an authentic artist? Can art and artist ever really validate or justify their influence on social change and politics, does it exist at all or, does surrealism and artistic social/political/philosophical commentary fall inevitably back into consumerism? If we conclude that ‘symbolic authenticity’ (the representation in art of underlying popular, time and culture specific ‘feeling’ and opinion) is compromised by capitalism and consumerism, are the feelings and opinions themselves compromised? The main areas of focus as outlined above are discussed with reference to Martin Heidegger, Theodor Adorno, Sigmund Freud and Andre Breton.
-Are the ideas of institutions such as museums and libraries relevant any longer in postmodern society? – People are increasingly becoming very distanced from their past and their heritage. Within postmodernity, the past seems to have been separated from our everyday lives. It is frequently looked at as something that is no longer relevant. We sometimes seem so focused on progress that we ignore how we came to be where we are in the first place – Can development exist without any reference to the past? – In modernity we look at the past because we can see the ways in which it has affected and created the present, and will do also, for the future, therefore, we cannot fully separate the idea of development from a narrative of history. I am looking at the ways in which institutions such as museums and libraries contribute to growing knowledge and inventiveness, by enabling us to have access to the knowledge, discoveries and great works of the past.Table2[@Title]
In this project I am using the novel Jurassic Park by Michael Crichton as my territory and focus on the character of John Hammond and his desire to recreate an extinct species. I will explore the ethical implications involving scientific knowledge in a postmodern world. I am going to look at Jurassic Park and show that once Hammond starts creating dinosaurs it becomes a social labour. Once this happens without ethical restraints chaos can ensue. I will begin with an overview of the story, I will then explain how the story shows that an independent enquiry becomes a social labour when Hammond’s team start creating dinosaurs, and as a result their actions affect other people. Once I have shown this the need for an ethical theory to restrict social, (in this case of Hammond’s recreation of dinosaurs) will become clear. I will consider whether two different ethical theories would have allowed Jurassic Park. The ethical theories I will consider applying will be Mill’s Utilitarianism and Kant’s Hypothetical and Categorical Imperatives. The reason I have chosen to explore these is because one is teleological and the other is deontological. I will compare and contrast the opposing theories and evaluate whether either can provide a good model for making ethical decisions with reference to social labour. I will then add a brief summary of what I have discussed.