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2012 Abstracts Stage 3

The Philosophy of Facebook and its Use of Advertising

THE TWO DIMENSIONAL SELF: The way in which people use Facebook as a ‘second life’ is compromising our attempt to discover an authentic self-understanding. Facebook provides us with a ‘flattened’, ‘two-dimensional’ identity, where our account could be seen as a ‘living advert’ in which we only promote the positive aspects of our life and hide away the bad. When we fill in forms at the Doctor’s, we do not claim that is our whole self. However, our attributes, basic details and interests wholly define our ‘Facebook Identity’. This leads us to the question, how are we able to act freely and reasonably whilst retaining this false reality?

HOW DOES FACEBOOK MAKE A PROFIT?: Facebook is a free service that is accessible to all Internet users. Therefore, in order to maintain this service and to create a successful business, Facebook provides us with advertisements. It tempts us with products we didn’t even know we wanted. Facebook uses targeted advertising through the knowledge of our personal details and interests.

TARGETED PHILOSOPHY AND KANT: With a consideration for Kant’s position, one could argue that presenting the subject with targeted advertisements is not immoral as we are able to judge and act upon what we encounter in life, freely and through reason. Through a consideration for Kant’s moral philosophy, I will aim to deduce the extent to which we are manipulated to buy products placed upon us in Facebook.

SPONSORED STORY AND KANT: If I choose to ‘like’ a brand’s page, then I can be used in a sponsored story on one of my friend’s pages. This is a service that one cannot opt out of and brings into question the idea that the user is fundamentally exploited as a ‘human advert’. Facebook argue that when I like something, I am associating myself with that specific brand or service. However, in my project, I will be arguing whether it is ethically right to use others as a means to making a greater profit for the company.

DEATH OF ADVERTISING? AND LEVINAS: Levinas states that most art is fundamentally materialistic in that matter overpowers form. Through a consideration for his philosophy, I will provide a critical evaluation of the artistic nature of this type of advertising. Also, I will discuss whether Facebook has resulted in the death of advertising or instead it is simply part of the natural evolution of the revolutionary marketing strategies of the 21st century.

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2012 Abstracts Stage 3

That Which Does Not Kill Us Makes Us Stronger – Nietzsche. How Valid is This Statement with Reference to the Topic of Euthanasia?

“Human decency is not derived from religion, it precedes it”- Christopher Hitchens

“Because to take away a man’s freedom of choice, even his freedom to make the wrong choice, is to manipulate him as though he were a puppet and not a person”. – Madeleine L’Engle

In this project I have decided to explore the extremely controversial topic of Euthanasia with reference to one of the most polemic figures concerning Human Rights and Religion, Christopher Hitchens. I hope to uncover a fresh and modern perspective concerning whether Euthanasia is morally permissible as well as exploring the thoughts of those who argue for and against this topic. I hope to uncover whether what doesn’t kill you does in fact make you stronger or whether accepting a persons wish to end their life prematurely is in fact what makes them stronger…

“It is always consoling to think of suicide: in that way one gets through many a bad night”-Nietzsche

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2012 Abstracts Stage 3

The Age of Aquarius: The Mayan Calendar and Evolution of Consciousness

OBJECT: THE MAYAN CALENDAR

CONTEXT: THE EVOLUTION OF CONCIOUSNESS AS MEASURED BY THE MAYAN CALENDAR

TERRITORY: SPIRITUALITY, PREDESTINATION AND NATURE

CONCEPTS: CALVIN, MARX, LYOTARD, WEBER AND FOUCAULT

AIMS: The Mayan Calendar is a meter of the evolution of consciousness. The Mayan Calendar has taken us into the new Age of Aquarius. I intend to discuss what changes this actually means for our civilisation and assess predictions of our future that we are now moving into a more spiritual ‘Golden Age.’

INTENTIONS: Analyse the future via Diana Cooper who predicts that we are moving from living in the third spiritual dimension into the fifth. Discuss the concept that our lives might be predetermined using Calvin. Look at our past with Karl Marx and see whether through ‘Alienation’ we have lost our sense of togetherness. Look at Lyotard and the concept that science relies upon a kind of faith. Is science better than faith? Use Weber to find where we have lost our sense of ‘spirit.’ Look at how we have become fragmented with Nature through technology and networks. I also look at Lungold’s concept of ‘hypnosis by repetition’ and use Foucault to assess whether we are stuck in a rut with capitalism and need to change our lifestyles.

METHODOLOGY: I have used hermeneutic interpretive and the genealogical approach to help me find meaning in texts and look at how concepts have changed over time.

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2012 Abstracts Stage 2

Where’s the Sense in Surgery? An investigation into the use of cosmetic surgery in relation to the Feminist thought of Simone de Beauvoir

The aim of my project is to examine how impossible standards of beauty are being promoted as the ideal within society.

As a result, thousands of women are resorting to the use of cosmetic surgery to try and emulate this ideal.

Women have been banished to the sphere of Otherness, destined to achieve nothing and receive only that which men have been willing to grant.

Simone de Beauvoir argues that women should be liberated from abstract, restrictive essences, like ‘femininity’, which continue to cement women in their subordinate place.

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2012 Abstracts Stage 2

Excessive Expenditure. An investigation into ‘the student experience’. Is university an opportunity for rebellion or another cultural norm?

HEGEL’S SITTLICHKEIT:
Using Hegel’s Philosophy of Right and Philosophy of Mind, I have established the theory of Sittlichkeit and the State. The Sittlichkeit is the moral fabric of a society, founded on the historical development of social norms. Within a state, it is the basis of personal and societal morality. If we look at the student experience, it could be seen as part of modern society’s Sittlichkeit, a social norm in itself based around mutual interests and community.

MY OBJECT:
The student experience: excessive drinking, late nights, unhealthy food, promiscuity.

BATAILLE’S NON-PRODUCTIVE EXPENDITURE:
We have urges for sacrifice and ritual not supported by society. Bataille says we must release these need through non-productive expenditure, concerned only with destruction and sacrifice. Bataille’s general economy is this cycle of production and destruction: both equally necessary. Applied to the student lifestyle, excessive behaviours are nothing more than a release of these urges through action for its own sake: non-productive.

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2012 Abstracts Stage 3

The Seven Sins: Deadly or Necessary? Are We Born Mad or Are We Damaged Goods?

DAMAGED GOODS. A Journey Through Hell makes for a Moral Sinner.

“The misguided acts of my past have brought me here to the virtues of my present and will hopefully lead me to the grace of my future.

Sin is mistakes in the face of youthful abandon. I found my moral limit because I crossed my own line and did not feel good about it.” Corey Taylor, Seven Deadly Sins.

Sin isn’t a transgression but a natural human characteristic that allows for moral development.

BORN BAD. The Apple doesn’t fall far from the Tree.

“That repulsive spectacle of fraud…his face was the face of any honest man, it shone with such a look of benediction; and all the rest of him was serpentine.” Dante, Inferno.
The idea of Original Sin, with Eve and the snake.

Evil exists because we have free will. How can we avoid it? “Complete abstinence is easier than perfect moderation.” Augustine, Confessions.

REDEFINE SIN.
“Sin is a matter of opinion, and in my opinion sins are only sins if you are hurting other people. So if you’re not hurting anyone else, where’s the damn sin?” Corey Taylor, Seven Deadly Sins.

“The only absolute either/or there is, is the choice between good and evil.” Kierkegaard, Either/Or.

We must moderate sin, so that we do not live in a life of repression or chaos.
We must make the sins relevant to modernity, to find the right balance between what really is deadly, and what is just a natural part of life.

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2012 Abstracts Stage 3

MI5: Applicability in a Democratic Society

My project is based on an examination into the role and appropriateness of MI5 in light of the perceived democratic value of an individual’s right to privacy, which MI5 necessarily violate for the sake of national security.

My question is whether MI5 is justified in its approach to violate an individual‘s right to privacy, thereby determining its applicability within a democratic society.

I intend to investigate this applicability with respect to the concepts of secrecy, security, and privacy rights. From this, I will establish the condition that we implicitly agree to neglect the transparency of MI5’s operation for the preservation of national security, that through accountability provided by the government will uphold one’s rights to privacy as far as possible. However, we can never guarantee that MI5 do not unlawfully violate one’s rights to privacy. Therefore, through a philosophical investigation of:

1) Kant’s public and private reason, universal principle of Right, external freedom, and the necessity of coercion from authority;
2) Hegel’s conception of the ethical life, citizens disposition to trust the state, freedom between the suffusion of the objective and subjective wills;
3) Marx’s ideological critique, commodification of intelligence, and questioning to what extent individual rights exist; I will deduce to what extent such a condition can be affirmed, thereby determining the applicability of MI5 within a democratic society.

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2012 Abstracts Stage 3

The Power of Dance: what are We Engaged in When We Dance and What Does This Mean When the Autistic Child Dances Both Individually and Alongside Others?

CONCEPT: How dance can affect the autistic child’s sense of self, and whether this is more beneficial in a segregated or integrated setting

PHILOSOPHY: Sparshott’s A Measured Pace: Toward a Philosophical Understanding of the Arts of Dance, supported by such thinkers as Havelock Ellis and criticised by Graham McFee

SOURCES: interviews with teachers, factual research on Autism, case studies on dance for Autistic children, secondary texts on dance such as Thomas’ Dance, Modernity and Culture, and secondary texts on special needs children and the arts such as Roberts’ Encouraging Expression: The Arts in the Primary Curriculum.

Thesis: As an individual experience, dance can be the most direct way for the autistic child to access the self; giving way to more stable connections with the world and others.

The most central emotion for an autistic child is fear. The autistic child’s communication difficulties and confused concept of self means fear is associated with situations where the child has to apply the self to the world and to others.

Sparshott’s philosophy of dance argues when dance is done for its own sake, the individual is ‘self-transformed’ into the dancing body.

The most powerful and significant outcome of dance as an individual experience for the autistic child, above all the other arts, seems to be the potential it has to unlock something within their mind. As Sparshott says, it is in the immediacy of dance that engages the individual in a self-transforming experience where the self is in absolute connection with the body.

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2011 Abstracts Stage 2

What are the Problems in the British Education System?

Overview
– Over time the British education system has witnessed various changes, some of which have led to improvements.
– Whereas others have created further problems rather than solutions within a very diverse and complex system.
– Educational reformists such as Michael Fullan and Andy Hargreaves highlighted the following problems:
o Overload of work
o Isolation of teachers
o Lack of leadership
o Pressure of assessments
o Cost
o Poor solutions and Failed reforms

Educational Reformists Ideas
– John Dewey believed that in its “broadest sense education is the means of the social continuity of life”.
– Michael Fullan and Andy Hargreaves suggested that changes need to be made to the education system in order to make it more successful.
– Mary Evans stated that the problems in education were as a result of it being a heavily bureaucratically controlled system with limited funds.

Schiller’s Thoughts On Education
– Schiller believed that the aesthetic experience could transform an individual and their society because of what morality and education demands from them.
– Therefore he believed it was important to have a good education in order to understand art and beauty.

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2011 Abstracts Stage 2

Safe as Houses? Public versus Private: a Philosophical Look into Housing in Britain Compared with that Found in Denmark

My project is an investigation into the housing market and provision in Great Britain and whether its needs alteration and if so what and how. This is done by direct comparison to Danish Housing provision.

I will be looking into the current system in Britain whilst referring to three economic philosophers: Marx, Keynes and Freidman. I will also consider whether our system is satisfactory and just. In addition, I will focus on the positives and negatives of a housing economy compared with Government provision.

I took sources from the people affected by private investment housing: the tenants of the Duke of Devonshire.

In interviewed those in council housing and those who owned privately.

I also looked into Government rental documents and the statistics in the private housing market in the Estate Agent ‘Savills’ review

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2011 Abstracts Stage 3

[Facebook] Promoting Authenticity or Inauthenticity. What do you Think?

Heidegger: Facebook promotes authenticity by offering people the chance to assume responsibility over their identity and realise that they are in a ‘self-making-situation’.

Sartre: Facebook promotes authenticity by revealing that there is in fact a lack of identity when presenting a self due to the fact that one always has the freedom to choose to move beyond their current situation

Lyotard: Facebook promotes inauthenticity because individuals are no longer concerned with developing a sense of personal identity that is a true representation of them but only with developing an identity that will perform well within their social network in order to increase their social capital

Foucault: Facebook promotes inauthenticity because people are not concerned with developing an identity that is a true representation of them but only with conforming to a certain ideal of how a person ought to be in order to be accepted and not excluded by their social network

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2011 Abstracts Stage 3

How Have the Concepts of Truth and Knowledge Developed Throughout History in Relation to Capitalism and Post Modernity?

Key thinkers:
Lyotard 
Foucault 
Gadamer 
Kuhn

Main texts used:
The Post Modern Condition 
Truth And Method 
The Scientific Revolution 
The Archaeology Of Knowledge

Other texts used:
The Philosophy Of Science 
Theology And Scientific Knowledge 
The Passion Of The Western Mind

I have used these texts and studied these thinkers in order to explore the concepts of truth and knowledge. Lyotard has given me an insight into the way science and technology function in the post modern condition and Kuhn has shown the alternative possibilities for the development of science. I have studied Foucault to understand the nature of power and how it relates to knowledge.

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2011 Abstracts Stage 3

Philosophy Behind Recession: a Study of Contemporary Economics Through Philosophy

An investigation on how the US reached a destination of an estimated 200 trillion in debt. How is it that America can possibly be named the Land of the Free? In a country with a constitution claiming ‘all men are created equal’; why is it that 15% of the population live below the poverty line? Can the ‘poster boy’ of Capitalism be considered moral? The USA is an economic powerhouse with an annual GDP of 14.6 trillion dollars. However, 42% of $14.6 Trillion is controlled by just under 1% of the population.

I intend to investigate the evolution of the global capitalist economy and its current state of disarray. Marxist rhetoric will serve, amongst several thinkers such as Engels, Machiavelli, Ayn Rand, Sun Tzu and Emmanuel Levinas in investigating the evolution of the US Capitalist system.
Oliver Stone’s Wall Street, a damning indictment of corporate America, will be used as the cornerstone for my arguments against big business and the ever widening gulf between the rich and the poor.

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2011 Abstracts Stage 2

The Dual Nature of the Artist as Genius & Madman and its Repercussions for the Theory that Art is a Source of Moral Enrichment

The aim of my project is to explore the potential repercussions of the non-dichotomous relationship between the genius, the madman, their works of art and the concept that said works of art may be used for the purposes of moral edification.

The western tradition of linking art with morality began with Plato and Aristotle, who each viewed the potential of art in a different way; Plato believed art was dangerous and should be censored, whilst Aristotle believed that art could get people to emotionally engage with traumatic events that they had not yet experienced.

However, the turning point for art originated in the 18th century with the work of Kant, who cemented the relationship between art and morality by concluding that judgements concerning beautiful things were of the same nature as judgements concerning the ethical and the good.

From Kant’s work, the concept arrived in the philosophies of Schiller and Schopenhauer. Schiller believed that art was necessary in order to heal that which he saw as the fractured human spirit; beautiful art would improve the soul and return it to its proper moral course. For Schopenhauer, the beautiful was a part of the realm of Ideas, a, concept for which Schopenhauer is indebted to Plato. In turning our intellect towards the study of the beautiful, in whose realm resides also the moral, we can cancel out the influence of the will on our lives, the will which is the source of all human suffering.

These ideas form the philosophical basis of my project, in which the next step would be to apply the concepts of Schiller and Schopenhauer’s philosophy to the work of an accepted genius/madman.

For this part of the project I chose the work of Sylvia Plath, as I think she fulfils the criteria for both the genius and the madman. After her suicide, Plath left behind a rich body of poetic works, the themes of which correlate nicely with the work of Schiller and Schopenhauer. As such, I was able to examine her poetry using their philosophy and conclude that there are undeniable repercussions associated with the study of the artwork of a mad genius.

At the end of my study, I was able to discern that art, in a moral capacity, exists as somewhat of a double-edged sword and that we should be careful not to put too much faith in its ability to lead us to morality.

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2011 Abstracts Stage 3

Commodification: for Better or for Worse?

Are professional athletes alienated towards the original values that uphold sport?

Historically, sport had been used among other things as a means of building character, promoting the spirit of fair play, and even nation building. Now in our contemporary society, sport is budding into one of the most forceful business and entertainment franchises within our capitalist culture.

My aim: to investigate how the commodifications of sport (through cultural advancement) have altered and enhanced the social value of modern day athletes

Territory: There is perhaps no better illustration of the commodifications of professional sport than the advancements of European football. As a result, my project is particularly focused on investigating the commodifications and cultural advancements of sport within European Football

Methodology: I intend to discuss my topic of the commodifications of sport through a hermeneutical critique, engaging on the evolvement of professional sport that has led the 21st century athlete into becoming a ‘celebrity’ rather than purely a competitor. My discussion is centred upon two key philosophical theories involving the works of Karl Marx (theory of alienation) and Martin Heidegger (a question concerning technology)

The objective of my discussion is a critical dialogue in which I seek to outline the cultural changes that have caused this apparent transformation within our society, and hence altered the social value of professional athletes today. This project aims to prove that through capitalist commerce and exploitation, the business of sport and its athletes become alienated, and additionally have lost a relationship towards the original bounds that compile sports and competition.

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2011 Abstracts Stage 3

Linking Heidegger’s Essay The Question Concerning Technology to the Changes of Technology within Football from the 1960s to the Present Day

The aim of my project is to link Heidegger’s essay The Question Concerning Technology to the changes of technology within football from the 1960s to the present day.

From watching the 1966 World Cup Final, England vs. West Germany and the 2010 Tyne-Wear Derby, Newcastle United vs. Sunderland, and also with the use of some useful websites, I would be able to highlight the changes of technology within football. These are the six changes of technology within football which I have highlighted:

1. Picture Quality/Display
2. Replays
3. Capturing of the Game play/Emotions
4. Football boots
5. The Football
6. Co-commentary/Audio

I will explain Heidegger’s essay The Question Concerning Technology from his book The Questioning Concerning Technology, and relate the changes of technology within football to the relevant parts of his theory.

A few examples of linking Heidegger’s theory to the changes of technology within football

– Heidegger talks about how modern technology reveals but also challenges, and I linked this to the development in the replays from the 1960s to today in the use of different camera angles which reveals more of what just happened, e.g. of a goal scored or challenging a decision made by the referee.
– Heidegger talks about how nature’s energy has become a standing reserve and how nature is now a resource of technological exploitation. As well, we ourselves are situated in the standing reserve as human resources. I linked this to the development in camera angles in capturing more emotions in football today than in the 1960s, therefore making football more of a standing reserve. Why? More is revealed (captured) in the match for the television audience.

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2011 Abstracts Stage 2

Do the Mass Media and the Cult of Celebrity Alienate Us from Our True Selves?

In my project I discuss the effect that celebrity culture has on modern day society. The mass media have a stranglehold on what we see, what we read and what we believe through television, newspapers and the internet. It is almost inescapable but the question is does the power of the mass media and the cult of celebrity alienate us from ourselves and stunt our true desires in life?

In order to philosophically deconstruct this phenomenon my methodology revolves around the examination of the theories of Guy Debord and his notion of the spectacle, Theodor Adorno’s attack on mass culture in The Culture Industry and Karl Marx’s critique of commodity fetishism in Das Kapital.

“The more he contemplates, the less he lives; the more he identifies with the dominant images of need, the less he understands his own life and his own desires” (Debord, Society of the spectacle 16: 2004)

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2011 Abstracts Stage 3

Can True Ethical Business Practice Exist in a Capitalist Society?

Aims:
To come to a conclusion whether a capitalist society is a breeding ground for unethical business practice.

What is capitalism?
Capitalism is an economic system in which the means of production are privately owned and profit is the incentive for motivation

Philosophers: Rawls and Marx
I shall investigate how Rawls and his ‘Theory of Justice’ can be applied to a system of capitalism. Also how Marx and his stance against a free market may or may not be correct.

Enron:
The case study of Enron will be my example of how the free market may give too much freedom to independent companies. It also shows how Marx to some extent is right, but furthermore how Rawls can be seen with the workings of this major meltdown.

Why Business?
I chose business and its ethics because I hope to further my knowledge in the field of accounting as this is the profession I one day hope to enter. Both Rawls and Marx have great influences on the decisions faced in this profession.

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2011 Abstracts Stage 2

Poverty: How to Solve It, Capitalism or Communism?

Aims:
– Personal work on an issue that interests me
– An issue that relates to possible career path
– Increase understanding of poverty
– Look into solving poverty
– Seeing whether the systems we live by are moral
– Questioning the status quo of my society

Grounding:
– Economist Paul Collier, author of background book
– Marx, philosopher and sociologist, author of Communist manifesto

Outcome:
Capitalism is the answer to solving poverty, communism is not applicable, nor desired, it cannot come into being without capitalism. In order to alleviate world poverty, capitalist society must embrace the third world into our bosom, aid, investment, trade, military intervention and laws, will elevate the third world out of poverty.

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2011 Abstracts Stage 3

The Problem of Authenticity in Postmodern Society

The aim of my project is to look at the influence of postmodern society and postmodern culture on our experience as authentic, autonomous selves. I hope to unearth something about the true nature of authenticity, if it indeed exists at all, and through the course of this investigation I also hope to obtain a better understanding of my own self. The main question I wish to resolve is: In this postmodern society can anyone really become an authentic individual and consider their experiences to be authentic? The foreseeable problems are centred on the condition of the postmodern world, which promotes inauthenticity. I shall be considering the views of Adorno: The Culture Industry; Heidegger: Being and Time; Nietzsche: Thus Spoke Zarathustra, whilst also investigating The Truman show.