Can rural businesses keep up with current developments….or even take over?

CRE Research Fellow Paul Cowie reflects on a Northern Powerhouse Business Summit hosted by CRE.

 

 

We have all seen huge changes in the world during our lifetimes – many beneficial but some alarming – and now the 4th Industrial Revolution is gathering pace and set to alter many more aspects of the way we live and work.  So it seemed appropriate that a workshop CRE hosted as part of the Northern Powerhouse Business Summit kicked off with delegates being asked to highlight their hopes and fears.

Because we were a group with a particular interest in the rural, it’s not surprising that a hope expressed by many participants was that rural would be treated as an equal partner in debates about the future, that rural areas would be seen as places for innovation and enterprise in the same way as cities. As is so often the case, connectivity – both physical and technological was a source of frustration and contributors expressed the feeling that retaining a skilled and young workforce was key to a successful future for the countryside.  Could devolution also present opportunities?  As it starts to take shape in our region rural communities would certainly be well advised to position themselves to take advantage of it.  New technologies, designed in partnership with those communities themselves, could prove to be a powerful tool for rural development.  Alternatively, there is still the possibility that rural areas are seen as backward and areas of tradition so do not need the same levels of connectivity and technology as urban areas.  This then reinforces the framing of rural as non-technological creating a self-fuelling feedback loop.

I had a sense of real fear that the rural could be neglected again in policy terms, and that it is fated always to be defined against urban.  Can we keep that young workforce if they are being forced out of home ownership by holiday homes and commuters?  Must the countryside become a dormitory for the town or a theme park for tourists? Is the debate about rural connectivity destined to start and finish with the issue of broadband?

But could the future look really quite different, in ways that would have seemed impossible just ten, even five years ago? We heard four provocations which highlighted different developing technologies: a trial of autonomous vehicles by the Lake District National Park and the future of mobility as a service in rural areas; augmented and virtual reality that Northumberland National Park is employing to enrich the visitor experience and reach a new audience; work on the future of food production by the Government Office for Science; a presentation from CRE on the opportunity for distributed power stations using rural community buildings. 

This helped to unleash some creativity in us all. Three ideas were based around the idea of a rural internet of things (IoT). It was acknowledged that to take advantage of next generation technologies, rural areas need to infrastructure to support them.  A rural IoT platform which encompassed a broad spectrum of systems (5G, LoRaWAN and Wi-Fi) which are open to anyone to deploy new technology in rural areas. The ideas ranged from supporting new businesses through the IoT to smarter delivery of public services in rural areas.  Another idea built on the distributed power station provocation. Community owned renewable energy installations would be combined with battery storage and grid connectivity to generate a revenue for rural communities. The last idea built on two of the provocations. In this case the autonomous vehicle would be a mobile entertainment venue with AR/VR built in to give rural audiences a range of entertainment experiences in their own community.

But even these ideas may be too conventional.  Perhaps the future could look more different than we can imagine. 




The Future of Farm Payments – Subsidy or Reward?

CRE Director Guy Garrod and colleagues were invited to an event with local MP Guy Opperman and Defra Minister George Eustice.  In our blog he shares some impressions of the discussion.
We were fortunate not to have been at Ogle Hall Head Farm near Belsay on Thursday, when Storm Hector did its best to blow our event venue up to the Scottish borders and was only prevented from doing so by the judicious placement of concrete blocks, the arm of a large digger and an enviable selection of potted geraniums.  Things had quietened down a bit on Friday when Newcastle University staff and students were among those who attended a Farming Round Table organised by local MP Guy Opperman.  He had chosen a suitably agricultural venue, in the heart of rural Northumberland, in a marquee that the canny farmer bought for £450 a few years ago and is now a useful asset in his diversified business. 
Airport regulations, rather than the weather, conspired to cause the late arrival of the main speaker, long-serving Defra Minister George Eustice MP, who was due to speak about the future of food and farming after Brexit.  But he did make an appearance eventually and deftly fielded a range of questions around trade tariffs, farm tenancies, the proliferation of paperwork and other concerns, presenting a comforting vision of a future where farmers and local advisors would sit around the kitchen table reviewing the environmental performance of the farm, before filling in an application for the next round of funding.
Sue Bradley, who notices this sort of thing, highlighted the number of times the Minister used the word ‘reward’ and it was clear from his answers that he was firmly behind Defra’s vision of payments to farmers for supplying public goods.  Which public goods this included, how they should be provided, or how much they were worth, was less clear.  What was clear is that rather than the traditional approach of farmers receiving payments for income forgone – that is compensating them on the basis of the cost of supplying a public good, like improved biodiversity or public access – the Minister preferred an option where farmers were incentivised or ‘rewarded’ for their ability to deliver improvements to natural capital or ecosystem services. Such ‘rewards’ may well be judged to fall outside of the World Trade Organisations ‘Green Box’ of subsidies that do not distort trade or production and within the more distorting ‘Amber Box’. Even if the UK cannot persuade the WTO that payments to farmers for producing public goods are not trade-distorting, it is still likely that it will be able to take advantage of WTO limits around non-exempt support, which for the EU are still well in excess of its annual Amber Box declarations.
There remain questions around how these ‘rewards’ are to be earned and on their governance. Previous research involving CRE has revealed a preference among stakeholders for a more bottom-up approach to the design of agri-environment schemes and demonstrated the advantages of approaches that are based around landscapes, involving whole farms and farmers who work in partnership with NGOs and relevant public bodies, such as Natural England.  Perhaps this is the way forward for farm support in the UK, as we develop a culture of rewarding farmers for working together to deliver non-market goods and services appropriate to the landscapes within which they work?  This work would require local knowledge and expertise and should be funded in a way that recognises the societal benefits that land managers generate by reflecting both the costs incurred and a fair level of incentive.

Reflections on the OECD 2018

This year’s OECD Rural Development Conference took the uplifting theme of “enhancing innovation”, a key to ensuring rural areas can thrive, and a topic that aligns with much of the work CRE colleagues are doing at Newcastle.  Ian Merrell, Carmen Hubbard, Sally Shortall and Paul Cowie were at the conference and returned with some reflections on the experience.

Ian said: “I opted for workshops on the theme ‘skills and training in a rural context’ and there were some interesting discussions between industry and academia.  People made the point that we should be distinguishing between the kind of life long training you might undertake at the beginning of your career and the reskilling or upskilling during that career, via short term courses.   Some sectors are experiencing rapid changes and policies don’t currently account for this.” 

Paul was involved in discussions about the need for creativity to spark the innovation that will create more rural jobs and how we can encourage this is in young people.  “Innovative ideas are often those that run counter to the prevailing orthodoxy, which raises questions about innovation and how rural education can foster that.  How can we give rural children the skills that will enable them to participate fully in the future rural economy however that changes?” he said. 

Education also got a mention in the Rural Services Session, in the context of how rural communities can be enabled to access the best services.  That may not be within their own communities, unpopular as that message might be.  Sally explained: “One example given in the session where I was presenting was access to services in Northern Ireland. Despite being a very small region, with 93% of the population being 30 minutes or less from a settlement of 10,000 – the proxy for full services – the region has still introduced a Rural Needs Act. This was enacted last year and in effect legislates for rural proofing, now called rural needs assessment. This raised questions about the complexity of distinguishing between what is desirable and what is essential; it might be desirable to have a local school in every community, but it is essential that rural children receive the best possible education. We talked about how emotive any erosion of services becomes.  It seems as though people fear that losing services represents the erosion of community.”

 

Neo endogenous development models and the work of CRE were referenced in the discussions about rural development and delegates broadly agreed that both resources and knowledge from outside need to be combined with local know how. 

“There were some impressive examples of neo endogenous development from Eigg in the Inner Hebrides to the Arctic Smartness programme in Northern Finland,” said Paul.  “They demonstrated how communities were able to build institutional capacity by working with multiple levels of government to develop development strategies which worked with the natural, cultural and human capital within their community.” 

Connectivity is important for innovation but do developments always have to be high tech?  Carmen was anxious to emphasise the importance of people in entrepreneurship when she spoke about “green jobs”.

 

The conference was an excellent opportunity to be involved in the discussions. However, considerable emphasis was placed on technology, smart practices, precision agriculture and the digital economy. We can’t dispute their significance for rural areas, but a more holistic and integrated approach for rural development would be preferable. Technology is not the supreme driving force for economic development and it cannot be applied in isolation. As one of the participants put it ‘You do not need to be smart to be innovative. Innovation means finding solutions to problems’. We need to carefully consider which technologies are required: Innovative technology requires highly skilled operators and less input of labour per unit of output. Highly innovative businesses can grow and create new jobs, but these technologies may destroy jobs in the agricultural sector.” 











Going to TARRN

Adrienne Attorp blogs about her first academic conference, following a windswept journey to Cornell.

As a first-year PhD student I was not sure what to expect from my first academic conference. The Trans-Atlantic Rural Research Network (TARRN) is “a collaborative network of social scientists in North America and Europe conducting original research on rural transformation and rural policies”. The main aim of the network is to undertake comparative research on rural transformations in the US and UK.  Each year the group meets to discuss new and ongoing research being conducting by network members, and to act as a “springboard” for new research that is in line with the network’s aims.  I’m told it’s not a “typical” academic conference but it was a great introduction for me, particularly as I was able to give a paper myself.  This year the network meeting was hosted by Cornell University in Ithaca, New York, and I attended along with four academics from Newcastle University’s Centre for Rural Economy.  Nothing at all against Aberystwyth (last year’s hosts) or Aberdeen (next year’s hosts), but there is something rather exciting about taking a trans-Atlantic flight in order to get to a conference, and I for one was delighted that it was Cornell’s turn.  Never mind that a fierce nor’easter shut down the entire eastern seaboard the day most of us travelled over, meaning that more than one of us had to go on a magical mystery tour of European and American airports before finally arriving in Ithaca (I highly recommend Detroit’s airport).  We did all get there in the end! 

I spent the days leading up to the event preparing to have my underdeveloped ideas torn to shreds by the seasoned academics in attendance, most of whom are leaders in the field of rural sociology.  Thankfully, I was spared humiliation; it turns out that TARRN works to actively support new and experienced academics alike, and this meeting was no exception.  I am pleased to report I didn’t have any rotten tomatoes thrown at me, nor did anyone tell me I am stupid (I cannot confirm no one thought this, but I choose to remain comfortable in my ignorance).  Instead, I received a great deal of thoughtful, constructive feedback, which left me feeling motivated and inspired.   

TARRN meetings aim to maximise idea sharing.   Participants present ‘think pieces’, each written with a view to stimulating debate and sparking future research.   This is followed by round table discussion on the topic – an opportunity for people to ask questions, provide feedback, and suggest ideas for future research and collaboration.  There are also short presentations about attendees’ current research again followed by round table discussion.  This offered those who wished it an opportunity to receive valuable feedback about their research from their fellow academics.  The conference room was abuzz with exciting ideas, and everyone seemed energised. 
To me, the TARRN meeting felt like what academia should be about: idea sharing and collaboration, for the benefit of all. For why do we research if not to learn about the world and how it works, in order to help make it a better place?  And therefore, if our research is indeed for “the greater good”, should we not, as academics, be helping further each other’s work as much as we can?  Perhaps it is naïve of me to believe this. I am aware of academia’s competitive, cut-throat reputation, and maybe after another three years of PhD study I will become jaded.  However, I hold out hope, because the TARRN meeting demonstrated to me that academia can be positive, supportive, and collaborative. I am already looking forward to next year’s meeting in Aberdeen, which, although not as exotic as New York, will at least not take two days to travel to. 

 

Brexit – opportunities and unanswered questions from the Defra/AES one day conference

Andrew Moxey, who is working with CRE and research partners on the ESRC funded project Brexit: How might UK agriculture survive or thrive?reflects on the recent Defra/AES One-Day Conference “Agricultural Trade & Brexit.

As with last year’s one-day conference, Defra’s Minister for Agriculture George Eustice made an appearance.  And, as with last year, he championed the opportunities offered by Brexit and expressed confidence in the future international competitiveness of UK agriculture.  In particular, he was positive that UK sheep producers could compete with those of New Zealand.  Given the UK government’s apparent reluctance to issue analysis of economic impacts, and indeed to dismiss any that does appear, I am curious as to the basis for his confidence.  I for one do not share it.   Moreover, talking to other delegates over lunch, it is apparent that neither do many of the other agricultural economists who were present – whether they be academics, civil servants (hush!) or industry members.  Yes, some form of agriculture may survive, but the pressures for rapid structural change will be immense and it is not clear that the consequences have been thought-through.

For example, the environment did not feature in any of the day’s presentations.  Given the emphasis on ecosystem services in Defra’s own current consultation on future policy, this seems something of an omission.  What are the implications of Brexit and different domestic support arrangements for agricultural land abandonment, chemical usage and carbon emissions?  How might they vary geographically?  Equally, what are the implications for social cohesion and community viability in remoter rural areas where agriculture is relatively more important economically?  What support measures might be needed to help structural adjustment processes?  As one speaker noted in passing “one person’s efficiency is another man’s redundancy” (I’m reminded of a Mitchell & Webb comedy sketch about flint knappers meeting makers of bronze arrow-heads).

The modelling work presented (including two speakers from our own ESRC project) in the morning was well-received, but even in terms of farm income and production levels it has yet to get to the nub of likely structural adjustments.  Models at the economy and sector-levels may have implicit or explicit elasticities describing supply-responses, including how factor markets will adjust, but it is not clear how well these describe actual relationships on the ground.  For example, will land rental values fall to lower costs and encourage farm amalgamations?  How might tenancy arrangements and the tax treatment of land affect such processes?  Equally, how well do average coefficients represent responsiveness of highly heterogenous farms?   Despite considerable effort being expended on collecting farm data, I find myself reflecting on how little we seem to know.  Goodness knows how analysts working in other sectors are faring.

The afternoon presentations and plenary session sessions spanned a wider range of topics, and I gained some useful insights.  For example, the implications of Brexit for cross-border trade between Ireland and Northern Ireland, but also Great Britain, could be significant for all parties due to the sheer volume and complexity of trade flows.  Moreover, reductions in access to the UK market could affect the EU27 market as Irish producers seek alternative outlets.  Similarly, some developing countries are exposed to potential trade disruption if current preferential arrangements are eroded.  It is clear that the sheer number and variety of existing arrangements could pose a sequencing problem for bilateral renegotiations, and that potentially this could stimulate a revisiting of multilateral talks to revise the Agreement on Agriculture (although I won’t hold my breath).

Non-tariff measures (NTMs, previously NTBs!) are common in agricultural trade, but are difficult to measure and to incorporate into modelling analysis.  This partly reflects their complexity (e.g. some can actually be trade-enhancing) but also a lack of data.  However, preliminary assessments suggest that they can have a greater impact than tariffs and continue to distort trade even in the absence of tariffs.  This poses a challenge to modelling analysis.  Apparently, the UK food and drink sector is probably more exposed than agriculture is to such issues, so there’s yet another avenue for further research!   As an aside, I was depressed to have my doubts about the feasibility of resolving technical issues around myriad standards and bureaucratic procedures by March 2019 confirmed by several speakers and discussants: do UK Ministers genuinely believe that solutions can be found more quickly? 

Overall an informative and stimulating day, confirming that there is still much to do and to be learnt: the Chairman wryly noted the resurgence of interest in agricultural economics and even asked the Minister if he would reinstate the old MAFF scholarships for post-graduate work, but got no commitment (as to be expected in these continued times of austerity 😉).

Getting to know Berwick and its monuments

Artists in residence GÂST (Laura Mahony and Dale Fearnley) reflect on their introduction to Berwick-upon-Tweed and its significant venues.

 
Michael Stewart, Champion of The Ultimate Berwick-upon-Tweed Pub Quiz, has many stories about three of the town’s most prominent social venues: The Brown Bear pub, Spittal Beach Amusement Arcade, and Shielfield Park, home of Berwick Rangers FC. They have all witnessed action and emotion, jovial chants of celebration, and heartfelt anguish. All of these places are important to a very local community; while also having wider economic and social significance, highlighting the challenges of modern day place identity in rural areas.  They were all to prove important in our exploration of the town.


Within weeks of our arrival in Berwick, we had attended a plethora of social gatherings, from the Holy Trinity Church’s potluck harvest supper, to the Bear Claw Microbrewery’s open tap day, in a bid to get to know the residents.  Our first few days were spent venturing into the wider rural regions of Northumberland.  But we quickly decided to focus our efforts within our immediate locality, walking round the Elizabethan walls, joining the library, and ambling across to Spittal Beach. 

An angular, single storey, red and yellow “Venetian” pavilion stands on the promenade, complete with hanging awnings boasting “Ice-cream, Candy Floss, and Family Amusements,” as it overlooks the River Tweed greeting the North Sea. Inside, the ornate, silver and gold glittered ceiling contrasts with the retro arcade machines and hand written Keep Out signs. A white haired, flat-capped Yorkshire man, in a heavy raincoat, was working, changing notes for coppers, while his wife, the only other punter, entertained herself on the slot machines. He introduced himself as Don, and spoke to us at great length about the history of the building, once a fine dance hall, now the only arcade in Berwick, and how much he loves working there. It is a place where he can socialize with masses of visitors in the summer; a place where whole generations of families come to play hook-a-duck and penny-push, searching feverishly for spare coins in the hopes of winning plastic key-rings. We were instantly taken with the tinkling noises, the flashing lights, the distant smell of salt and vinegar on freshly fried chips and spent an afternoon there, drinking it in, playing the penny-pusher games and recording the wonderful kitsch splendour of the arcade on our new Instagram account. Bobbo, the dancing mechanical clown, was a particular hit with our followers.  

It is difficult to describe how we decided that these venues were going to be what encapsulated our residency, other than we felt the emotional weight of them.  Alain De Botton says in The Architecture of Happiness: 
Belief in the significance of architecture is premised on the notion that we are, for better or worse, different people in different places – and on the conviction that it is architecture’s task to render vivid to us who we might ideally be.” 

The arcade may not be an architectural wonder, it is used and worn and cracked, but it is clearly adored by the community. We felt like different people in the arcade, able to laugh out loud at our losses on the roulette wheel, able to chat casually to Don, able to press pause for a while in an otherwise fast paced society. 
Shielfield Park was another site that caught our interest, after we took the Lowry trail and discovered The Stanks. This grassy area was used for many years as a football pitch, and more recently charity football matches.  We were very taken by the name, which reminded us of some previous work associated with dialect, language and sport. Skulking around the empty site, loitering in the car park between the home pub the Black and Gold and the main building itself, peering in through the large metal gates leading to the stadium, we realized the outskirts of the pitch are shared with the Berwick Bandits speedway course. It wasn’t until the following weekend we attended a match, Berwick V Cowdenbeath. In a stadium that was perhaps half full, we quickly realized we were on the slightly more conventional side of the pitch. Across from us, in what looked like a corrugated metal shed, was where the real action was happening. The Ducket, erected in tiered concrete, provides an area for spectators to stand and jump or chant profanities and angrily kick the enclosure in a glorious display of synchronized emotions.

Many of our walks, long or short, would land us in the pub for a rewarding pint.  A good pub could put anyone at ease and open to share conversation on personal and current affairs, in an environment where one ‘becomes the participator, rather than the spectator.’  The largest and oldest pub is The Brown Bear, with its gold Victorian ironwork, luscious heavy red drapes and chandelier – an ideal vantage point for observing life in Berwick.

Post graduates exchange ideas at their annual event

Ian Merrell reflects on the annual PGR review event which, this year, he and Katie Aitken McDermott organised.


 

CRE aims to be an inclusive place where colleagues can bounce ideas off one another and work together – and post graduate students are very much a part of that community of ideas.  The annual PGR review reflects that ethos and provides a welcoming, friendly, yet critical, space for the CRE’s Post-Graduate students to present their writing. This year they submitted a varied range of academic papers, thesis chapters and research proposals. 

 

As well as the eight post-graduate students presenting papers, staff members Sally Shortall, Mark Reed, Guy Garrod, Menelaos Gkartzios and Regina Hansda offered their wide-ranging expertise as discussants. The format has been adopted from the Trans-Atlantic Rural Research Network (TARRN) group, who prefer papers to be presented by a discussant rather than by the author themselves.  The discussant and others can offer feedback, concerns and questions, concerns and feedback, and the author will respond.

 

Mwana Othman kicked off the day with the introductory chapter for her PhD thesis. She is researching women small-holder farmers in Zanzibar, Tanzania. Prof Sally Shortall has a particular interest in gender dynamics in agriculture, and she raised some questions surrounding the social norms and religion of the area and how Mwana envisioned these dynamics affecting her research and the results. Regina then contributed her own global development expertise to suggest that Zanzibar appeared to have high levels of woman-owned farmland.  It will be interesting to see how Mwana’s research develops on this.

 

Vajira Balasuriya provided a draft paper he and his supervision team aim to submit for publication soon.  His very inspirational work is concerned with micro-finance to support female-led entrepreneurship in war-torn communities – in this case, in his homeland, Sri Lanka. He is approaching the end of his PhD journey (with data collection completed) and is now working on a whole series of academic papers arising from the research.  Sally Shortall shared her experience of researching women-led enterprise and drew from personal experience of Northern Ireland following the Troubles, providing Vajira with some interesting food for thought. She was excited to see the results of the paper and was interested in the framework he had applied. Mark Reed was able to offer Vajira tips on how to increase the paper’s impact so it could make a real difference to future practice.  

 

After a coffee break, we were joined by our first on-line long-distance participant – Rosmarie Katrin Neumann – who is based in Leipzig in Germany. Rosi is being supervised by Mark Reed and she is researching ecosystem policies for peatbogs.

Her contribution was a literature review looking at the role of trust in policy-making. Menelaos Gkartzios asked Rosi to consider the (non-)static nature of trust and how this changes over time, as well as considering spatial differences, prompting quite a lively discussion.

 

Next up was (recently Dr!) Beth Clark (congratulations from all of us again Beth!) Her paper is being submitted for publication and draws on fascinating work that spans both natural and social sciences – on a day when she had to defend herself in a room dominated by social scientists. The paper was concerned with consumer behaviour and attitudes towards Vitamin D – something that we in the UK are prone to be deficient in. Menelaos asked Beth some questions about the methodology and the (publishing) issues related to using a non-probability sample. I provided feedback and discussed with Beth how to integrate a policy-influencing argument into the paper.

 

Nur Bahiah Mohamed Haris is going to be giving a presentation at the Agricultural Economic Society (AES) and she brought the draft conference paper along for comments.  She is researching the adoption of organic farming in her native Malaysia and, more specifically, the range of underlying factors that contribute to this decision. Regina Hansda provided Nur with some useful feedback to help tighten both the narrative and statistics before she submits the final version. Nur’s contribution created a real buzz in the room with the debate spanning different topics – there was plenty to talk about!

 

Guy Garrod introduced my own contribution – a literature review concerned with entrepreneurial ecosystems in rural development.  He noticed that the framework appeared to confirm some of the discourse in CRE about rural areas as incubators for businesses. People felt that I could be focusing more on the positives of the model rather than the negative aspects of previous models. Vajira and I have very similar research projects and he also provided me with some constructive feedback. He thought the model would also apply to his research context.

 

Fiona MacLachlan was an intrepid contributor from environmental sciences and a very welcome addition to the programme. Her research, which is in its final stages, looks at the effects of Machair rabbits on a rare dune ecosystem in the Scottish Hebrides. Guy Garrod led the debate. He has a wealth of experience in land designated for nature conservation and was able to compare Fiona’s findings with some of his own.  Social science colleagues were, of course, keen to suggest ways in which Fiona could add a social element to her research and we look forward to developing some collaborative papers in future.

 

Katie Aitken-McDermott’s paper on different types of Social Enterprise rounded off the day. The paper explores the different models, ownerships and agendas of Social Enterprises and is the result of a sizeable literature review for her PhD thesis. Heidi Saxby provided feedback and this led to what was possibly the most philosophical debate of the day – wondering whether real life was influencing the research or vice versa. We also discussed the impacts of public bodies receiving fewer finances and whether this was driving the creation of social enterprises. Nur suggested that this model would also apply to Malaysia.

 

Everyone left with plenty of feedback to integrate in to their papers and we look forward to another event next year.  Thank you to everyone who contributed.

CRE goes to Ambridge…tum te tum te tum te tum

Academic Archers 2018 is a conference like no other.  This was the third Academic Archers get-together but the first at which Newcastle has had a presence.  As Archers fans, Duke of Northumberland Chair of Rural Economy Sally Shortall and Science Communications Manager Anne Liddon felt that the time had come for the Centre for Rural Economy to make its mark. In our CRE blog Anne Liddon shares the experience.


 

The Academic Archers owe their existence to Cara Courage, Nicola Headlam and Peter Matthews.  Their mission is to be an experimental form of academic community with The Archers as a lens through which wider issues can be explored.  Their values are to be “curious, generous and joyful”.  This was certainly fulfilled by the event on 17 February.  From housing problems (Ambridge experiences both ends of the spectrum – from rich parents who happen to have a spare cottage to young people unable to scrape together a deposit even for an “affordable” development) to an examination of metaphoric relationships with pets; from how the resident retired professor of classics might pronounce Latin, to Ambridge values on sexuality and gender, the topics were wide-ranging and creative.  One contributor was seeking out the names on the mysteriously elusive and never photographed Ambridge war memorial, while our neighbour from Northumbria University, criminologist Charlotte Bilby, was uncovering Ambridge’s offenders and how they have manifested over the years. 

 

Fact and fiction tend to become rather intertwined at the Academic Archers. The moment at which Sally Shortall nudged me and hissed “Is that Susan Carter in the queue for the ladies loo?” will stay with me forever.  For indeed, Charlotte Martin who plays the role of Susan “Radio” Carter was with us to act as discussant on a session on “Women’s Talk?” where the phenomenon of gossip and its importance in Ambridge was mulled over in some considerable detail.  Charlotte is herself a real academic and practises as a psychologist.  Hearing her pontificate on these issues in Susan Carter’s voice was mesmerizing.

 

But the session on “Ambridgeology and Counter-insurgency doctrine” by the rather mysterious “political advisor” James Armstrong was probably the most surprising contribution.  Drawing on his experiences advising on counter insurgency in Afghanistan, he probed the possibilities for the more marginalized and disaffected characters getting involved in civil disturbances, or even more serious action.  As Archers Tweeters commented – he has no profile on social media and is “Armstrong” even his real name?  Could it rather be James…..007?

 

And our own contribution?  Modesty forbids us making too many claims other than that it was a triumph.  Professor Shortall held her own admirably and defended some controversial views about the rural proofing of government policy in the face of quite a grilling from a reporter who turned up from the Borchester Echo. The whole conference is available on video at http://www.johnpophamlive.co.uk  and this Newcastle highlight may be found in the section “Ambridgonomics” starting at around 1:13:15.