After scouring through lots of pages of “social media top tips” and “how to get a killer LinkedIn profile”, the take home message about managing your professional profile online is: be savvy about balancing professional and personal uses of social media.

The careers service recommends this article to our graduates: Social networking and graduate recruitment: manage your online reputation which advises:

“Separate your personal and professional online personas and actively manage your ‘net rep’.”

So a good place to start, is to think about your target audience and the purpose of your profile. You can then tailor your tone and manage who can view your stuff accordingly.

Checking your digital footprint.

What does your current online profile actually look like? To find out, have a go at checking your digital footprint.

Start by googling your name, or your name and job title, and see what comes up. Is there anything there that you didn’t expect? Or that you wouldn’t want as part of your professional profile?

If you would like to find out more about your digital footprint, there is a great activity in the Cyber Security free online course: Find out about your digital footprint.

Updating your university web profile

You can manage your university web profile via My Impact.

Here you can add:

• a profile photo
• contact details
• publications
• research information
• teaching information

Your profile is then linked to your listing on the uni people search.

This document gives a step by step guide for updating all sections of your profile: MyImpact User Guide To Editing your Web Profile

If you like, you can also add a link to the personal blog that you created in our first 23 Things post, by clicking “Edit Personal Details” and adding a personal website address.

Facebook

As Facebook privacy settings change quite frequently, it is a good idea to check what your profile looks like to the public or to a specific person.

Who can see what information on my profile?

Go to your profile page and then the “View Activity Log” drop down menu and “View As..”

Not what you expected?? Time to check your privacy settings!

Changing privacy settings

You can change who can view all of your future posts in “Who can view my stuff?”. If you do not want your Facebook profile to appear in search engine results you can stop this happening by clicking “See More Settings” and “Who can look me up”:

LinkedIn

Now how about a few top tips to improve and manage your LinkedIn profile:

Use a professional profile photo!

Make sure you choose a professional photograph, that is current and sets the tone for your profile. Its probably best not to use a photo of you down the pub, on the beach or posing with giant cardboard teeth!

Control who can see your information by customising your public profile.

Go to your profile and click “Update your public profile settings”:

You can then select exactly which sections can be seen publicly:

Customise your personal url:

Make it easier for the right people to find you by personalising your url.  Again in your public profile settings, you can edit the link to your profile:

Turning off your activity broadcast

If you haven’t updated your LinkedIn Profile in a while and it needs a major overhaul, you can turn off your activity broadcast so you can quietly update it without notifying everyone in your network!

This can be done from your profile page:

Twitter

There are hundreds of articles out there about how to have an amazing professional Twitter profile, and most of them suggest the following top tips:

• Make use of your bio section and include key words to help you network with relevant people.
• Link to your blog or website.
• Have a professional twitter handle.
• Do not link to your Facebook account if you use them for different purposes/to reach different audiences.
• Separate professional and personal! If you have a twitter account which you use as part of your professional profile, that network might not want to see you #GBBO retweets!

(Ellie masquerading as Nuala!)

Filestore

Unlike files stored on mobile and portable disks we know that information stored on University filestore is secure and backed up.

Our files are held on physical storage owned by the University and each day (twice in the morning and twice in the afternoon) files on you Home folder are copied, keeping around 3 weeks of changes safe. Even better, you have the power to restore these Shadow Copies.

Try this:

• right click on a file you have been working on over the last couple of days
• Select properties, then the previous versions tab.
• Go to the page on Shadow Copy to find out more

And… if you can’t remember which Tower your Home folder is stored on click the the Technical Information link on People Search/My Details.

Getting Organised with Filestore

We collaborate therefore we use shared filestore.

Take a moment to think about the places you go to regularly.  If you are spending ages every day navigating to a single folder buried in the PSS share then why not add it to your favorites?  (We can use this even though it is spelt wrong!)

File Favourites

Simply drag the folder from the LTDS filestore to your favourites to have it listed.

Network locations

Or, if you are regularly using a bit of shared filestore from somewhere else add it as a network location.

Type in the long address eg:

Software

Rather than having every single employee updating their versions of Adobe Reader, Chrome, Office, anti-virus.  It all happens automatically, the software updates are packaged up, tested and deployed to PCs so that we all remain up to date.

There is an orderly elegance to it – If the library want to use an updated version of an Endnote file it can be copied to all the managed PCs running Endnote in 90 minutes.

If something nasty happens the whole system can be reset and can be rebuilt in a few hours without the need of feeding in lots of DVDs.

Try this:

• Click the start menu, then the shield

• Click “Switch to Advanced View”

Scroll down to see a list of software “applied” to your PC, for example.

Free stuff

The University negotiates software purchases for commonly used products centrally.  As members of staff we reap the rewards.

• You can install Office for free on your home PCs/ tablets and phones
• Other titles are available for free and at a discount.

See: http://www.ncl.ac.uk/itservice/software/softwaredeals/staff/

Single Signon

Thankfully you don’t have to remember gazillions of passwords as our IT folk are big fans of Single Sign On.  A downside to this is if you want to access resources via different accounts eg your own account and a role account you may need to do one of the following:

• Use a different browser for each id (e.g. Internet Explorer for your own id, Chrome for the role account)
• If you have trouble swapping between identities, close down and open up your browser (to clear the session data); or open an incognito tab in Chrome.

The downsides

“I can’t install software on my own PC.”

This is a two edged sword! To my cost I know that the downside of recklessly installing any new bit of freeware-comes with a -guarantee that once every 6 months a full PC reset will be needed.   Chances are if you would like to use Audacity, then it is already “packaged up” in a way that will work.  You can ask for the software to be installed and it will be updated when the next version comes out.

“I can’t have the latest versions of the software I want to use.”

Sometimes having a safe, tested collection of applications that work together can be better than embracing often aptly named bleeding edge.  Somethings are best upgraded in a managed way, for example it’s helpful to have versions of Office, SPSS, etc in sync across staff and student PCs.  But, if our computing officer trust us we can always ask for local admin rights if we want to live a bit more dangerously!