Territory: My project this year is a follow on from my project last year and so my territory has remained the same. My territory is society itself, but particularly the problems of society and the two possible futures for society those being either; the civilised state of nature where everyone is out to get everyone in order to increase their standing in society, this is seen in things such as the culture of legal action. The other scenario is a totalitarian state where the government take absolute control to prevent a collapse in the civilised state of nature or full anarchy, but it can also be seen happening through such things as political correctness and the nanny culture. Aim: My aim for my project is to find a way to prevent these two scenarios from occurring but also to find a way to tackle some of today’s societies problems. I plan to do this by looking for the root of the problem and then tackle the problem from the root up. I believe that the root is society’s obsession with liberty and equality with liberty being the more problematic of the two. To tackle the problem I shall be using theories from Social Contract thinkers such as Hobbes and Hegel to thinkers such as Levinas and their view on meaning. Overall I want to try and make a system where there is liberty and equality, but it is not an obsession rather a balance between liberty, equality, order and meaning to ensure a society where we can grow as moral human beings with the most pleasant life possible without having to resort to extremes to do so.
Category: Stage 3
I cannot help feeling as though there is something seriously wrong with society at the moment if the way we look is the main concern for many individuals. There are a number of things that one must take into consideration as to why and how all of this possibly came about: internet, mass culture, mass consumption the list goes on, ultimately it seems there is a distinct relationship between the way in which we perceive ourselves today and modernity, and the ultimate question then is, are we autonomous subjects within modernity? And is this ultimately affecting our transcendence? I believe the most appropriate research methods for this particular topic will be mainly observational and qualitative. I am also interested in the historical context of identity thinking and the relationship it has with the body for instance the history of dieting, the fashion industry and investigating whether or not there is a specific source or reason as to why we think about our body shapes and physical appearances the way we do today. It becomes obvious that this particular topic is relevant to history and the attitudes people have on the subject matter are tied within the social situations at various times. In my project I will be making philosophical reference to Kant and the autonomy of the subject, discussing how in our present day there are various structures between subjects, for instance the internet, networking systems which mediate our relationships with others. Today bodily existence and spiritual existence are projected as the same…is this making it harder for subjects to know themselves? Are we fragmented selves? Jean Baudrillard points out in the Consumer in Society that the body has taken over the soul’s moral and ideological role as an object of salvation, and Oscar Wilde says “To be really medieval one should have no body. To be really modern one should have no soul.” We have become a society obsessed with the way we look, but does the way we look in such a superficial sense really tell us anything at all about us as individuals… and is this way of thinking pulling us further and further away from ourselves and the understanding of others. In the case of a traditional dualism between the soul and the body, as especially found in Platonic and Christian traditions, the identity of the body will be relatively unimportant, because identity will primarily have to do with the soul, not the body. Increasingly however, it is the body that has taken centre stage in connection with the shaping of identity.
Territory: I chose to consider the BBC and the recent scandals in which it had been involved, focusing particularly on the Ross and Brand voicemail scandal and rigged phone-ins involving Blue Peter and Comic Relief. Concepts: My territory led me to consider morality and identity for the individual within modern society, focusing on the relationship between these concepts and institutions such as the BBC. Aims: Following the BBC scandal involving Jonathan Ross and Russell Brand and the public outrage this caused I decided to evaluate the role of the BBC today. My objective was therefore to determine the ways in which the BBC had changed over the years in order to debate whether it was still morally and culturally important today. In order to evaluate these changes I chose to look at Beck and his notion of Individualization to understand our changing society and the problems faced by the BBC today. To further consider the effects of cultural institutions such as the BBC for the individual I chose to look at Adorno’s “The Culture Industry” and Taylor’s “Sources of the Self”, which both highlighted the significance of cultural institutions within the formation of morality and identity. This led me to argue that the BBC still has an important role to play within society today both morally and culturally. However it must attempt to balance its traditional values with the developing attitudes of our society if it is to retain this significance.
TERRITORY: West Ham United. AIM: In my investigation I wanted to see how the rise of technology has affected the human environment and identity. As a keen West Ham supporter I thought this would be an interesting place to start. From its humble origins as an amateur club to the rise of its top premiership I assumed this community has been subject to a lot of technological modifications over the years. Method: I examined how the club has changed from over 50 years ago in order to see the affect technological advancements have had with regards to the club; satellite television, the internet and advanced forms of transport illustrated how the human environment has turned into a global network. I also wanted to see how this has affected the players of West Ham United in order to see if the human subject has changed. After establishing this I could then see which philosophical theories were relevant to the past and present eras of West Ham United. I considered Kant’s theory of knowledge which places the rational human subject above the causal necessity of reality. This notion seemed to express how the individual in West Ham (the footballer and manager) related to the club in the past. I then decided to look at postmodern ideas on reality and the human subject. It expressed a more complex view of reality where the individual’s autonomy is undermined as man is unable to establish what is image and what is reality. I believed this expressed the organisation of West Ham and how the footballer relates to his environment in contemporary times. After examining both these attitudes I could then draw some conclusions about how we must view our human environment and human identity.
Territory: Through the developments especially within recent years, the identity card has become a prominent part of modern life. The territory under examination is the identity card. The debate of protection over control and the amount of information that is held about each individual has become evermore important. The identity card suggests the ability to allow people to be recognised as the individual they are through the information contained on and within the card. The identity card therefore appears to present implications to the idea of identity presenting it as a fixed material idea which seems to do against the modern understanding of the self and the individual identity.
Aims: The primary aim of this project was to explore the extent to which identity cards impact the creation and development of the individual identity. Through the development in technology, particularly those within the area of the identity card it is possible to recognise a decline within the understanding of the individual and unique identity. The secondary aim of this project was to examine the effect that the restriction on the ability of the individual in the creation of the identity would have on the idea of existence that the self would have within the world. It is possible to suggest that existence is affirmed within the world through authentic experience and the projection of the identity in its individual being. Therefore if we are unable to create the self as we wish and perpetuate the individual identity this would seem to have a detrimental effect on projecting our existence.
Philosophers: Through the work of Sartre I have explored the way in which we strive to live an authentic life and the importance that Sartre places on this. I have explored the manner in which the identity card restricts the possibility for the individual to live this authentic life and create the self as they wish. The writings of Sartre were also used in the exploration of the idea of affirming our existence within the world, in that we are only an identity within our action, and through our action we are able to have existence within the world. The work of Heidegger was also important to this idea and his understanding of being. If we identify ourselves as a certain idea we are conforming and reducing the self to something that is less than the existence that we have. The idea that we are much more than we understand ourselves as being was important for Heidegger. We must not reduce our identities and our ability to exist by taking the identity card to be all that we are.
For my stage three project I have decided to study the unethical issues that surround marketing in contemporary society. My interest in this topic has developed due to the fact that I recently applied, and was accepted, to a postgraduate course at Lancaster University in ‘Management and Marketing.’ The application required a personal statement, and it was through this requirement that I began to consider how I could link my philosophical background to a management and marketing application. In researching the course I became aware that one of the taught modules was ‘understanding business ethics’, as a result I decided to focus on business ethics for my project. The area of business ethics that I am going to concentrate on is marketing ethics. My aim in this project is to give a detailed discussion into the various marketing techniques apparent in contemporary society, through this discussion I aim to establish certain ethical pitfalls that marketing schemes slip into. Within this investigation I will concentrate on two areas, false and deceptive marketing and selective marketing. Thinkers: Karl Marx and Theodor Adorno. I believe both are ideal for my project as both of their thoughts relate to a critique of capitalism. I shall begin with Karl Marx and his notion of commodity fetishism, in doing this I will concentrate on his work entitled ‘The fetishism of commodities and the secret thereof’. This will lay the foundations from which I will introduce the thoughts of Theodor Adorno and his work on the culture industry, and the deceptive qualities of mass culture.
Object/Territory: The James Webb Space Telescope / The impact of the advancement of scientific knowledge. Aim: To investigate the differences between types of knowledge. Comparisons: • William Paley’s Watchmaker Analogy vs. The Existence of Dark Matter and Dark Energy • Thomas Aquinas’ First Cause Vs The Big Bang Theory. C.P. Snow: Two cultures know little or nothing about each other. Communication is difficult if not impossible. No common ground to achieve creative chances. Thomas Kuhn: Encompassing Vs Overthrowing. Isaiah Berlin: Growing tension, path to progress, elitist view of science, defence by Vico, new form of science. Jean-François Lyotard: Correspondence theory of truth. Language Games. Truth. Progress. Problem justifying scientific knowledge. God of the Gaps. In conclusion the distinction we have made between science and other forms of knowledge leaves us at a disadvantage. Both forms of knowledge are needed for us to gain true knowledge about our world.
That which mankind has called war throughout the ages has become a very different phenomenon to what it once was; in our day and age we find ourselves part of a world continuously in conflict, but the very fact that we know this is due to the scope and depth of the information which has been compiled and disseminated by the media. This project will focus on how war, and in particular the very nature of our understanding and views governing it, has been inexorably changed with the advent of advanced information technologies. Paying specific attention to the means of its dissemination and the techniques and methods involved in this process, I will discuss how information, the very stuff of which our truths and ideas are composed of, and its constant manipulation not only affect our views on war and the societies which it involves, but also those of the entirety of our working geopolitical structure. I will focus mainly on late-twentieth to early twenty-first century U.S. warfare, explaining certain practices and decisions implemented by Americans as a whole, keeping these in line with the aims and context of my inquiry. I have chosen to apply Foucault’s ideas on genealogy as the central methodology upon which this inquiry will be constructed as I believe it to be not only pertinent and applicable to the subject matter, but more rigorous and conducive to the production of truth necessary to its competent investigation than any traditional historical method. Although I deviate slightly from the “traditional” foucaultian understanding of genealogy, choosing to rely heavily on statistics gathered through the process of polling and information distributed through newspaper, journal, and magazine articles instead of using mainly primary accounts, I believe my adaptation to his methodology to both ground my study in the temporal contexts which I analyze and complement my work and its search for interruptions within the context of political history, war, and technology. I will also draw heavily upon other concepts previously explored by Foucault to better explain my own views, with specific attention paid to the natures of truth and power; I will then adapt these ideas in such a manner as to allow for further elaboration of certain ideas essential to the development of my thesis which I will address later on in this work. In order to achieve a more in-depth understanding of the subject, I will juxtapose the philosophy of power and right of Thomas Hobbes, the ideas of which I argue to be outdated and now completely at odds with the realities of modern global, and especially American, politics, against that of Paul Virilio; a large portion of this investigation will deal with some of the more prominent ideas ascribed to this contemporary thinker, as I will seek to explain parts of his analysis of the first Gulf War through an inquiry of the media’s effect on the American, and indeed global, populace within this context. I will then conclude by condensing different aspects of both Foucault’s and Virilio’s theories into a single, working thesis.
This project investigates social mobility in Britain within the last 20 years, and after finding Britain to be socially immobile looks into the role that education has within making Britain immobile. The education system is then evaluated to explore the possibility of education having a causative role in forming an immobile society. A common underlying factor in education’s role within an immobile society is a poor level of aspiration among the lower classes. I then look at the possible role British media has to play in forming poor levels of aspiration under the theories of the culture industry from Adorno and Horkheimer, and Vattimo’s ethics of provenance , which is transposed onto the issue of false consciousness and Marxist ideologies. This project uses government figures to show that Britain is immobile; that the education system plays a key role within immobility, and that media is responsible for breeding students with low levels of aspiration. This, when explored with Adorno and Horkheimer’s views on the culture industry, shows that mass media deceives its consumers in order to keep the bourgeois’ advantage over the lower classes and reinforce Britain’s immobility throughout the generations by depicting mobility as unlikely within the media. This is backed up by figures which show that class and the media consumed is closely linked so the elite few in charge of the majority of media consumed by the masses can install a false consciousness in which it promises mobility to the lower classes whilst never having an intention of delivering it.
Object: Witches. Setting: 16th/17th century Europe, the height of the witch persecutions. Context: Rationality. How it is irrational to believe in witchcraft now, yet it was perfectly rational just a few hundred years ago. Aim: The aim of my project is to investigate the concept of the progressiveness of rationality; whether we can ever say that our rationality, and what is logical, is getting more sophisticated, and more correspondent to the truth. Whether we can say that our current denial of the physical reality of witchcraft is more superior to the 16th century affirmation of it. Method: In my project, I have first examined the ‘witch craze’ in detail, considering some significant points it highlights on the concept of progressive rationality. I have then examined philosophical opinions to support my findings. Philosophers: The main philosophers I have used are Kuhn and Foucault, who do not think a linear progression of rationality is possible. I have also looked at Lyotard and Kant, who do think progression occurs.
When discussing travelling, it is very common for people to say they are going to ‘find themselves’, this idea has inspired me to philosophically explore the extent to which we discover more about ourselves when we go travelling. To supplement my discussion I have drawn upon my own experiences of travelling, especially my recent University Exchange trip to the University of Vermont, America.
One of the books I have studied is “The Art of Travel” by Alain de Botton, he explains several aspects of travelling such as the curiosity and expectations we have of somewhere and the feeling of surprise or disappointment we get when we arrive. He also finds interest in the ways we travel, such as the mystery of aeroplanes flying, or the “poetry” of a service station on the M25. He suggests that the reason we travel and have a desire to wander the earth without reference to a particular destination, is because we want to escape the confinement of the ordinary, rooted world.
To accompany Alain De Botton’s theory, I’ve also had a look at Sartre’s phenomenology, as he argues that our consciousness constructs our ego. He explains that our experiences are transparent and are shaped by the state we are in and our disposition at the time. The ego is the last factor in our consciousness, and we only really acknowledge it when we reflect on things.
This means that essentially our consciousness is really free, and I think this is the key to understanding how and why our experiences change us. New experiences challenge our preconceptions about things, and therefore affect our ego. Sartre explains that a conception of something is given as a whole idea, where as when we perceive something it is given in profiles, it is broken down into individual aspects. If you apply this to travelling, we can have a conception of a place, and a general idea of what it might be like, but when we arrive we are often surprised by the many different things we observe. As our understanding of a place changes, our perception of ourselves changes too.
Territory: Braveheart the 1995 film by Mel Gibson. Focus: William Wallace: I *am* William Wallace! And I see a whole army of my countrymen, here in defiance of tyranny. You’ve come to fight as free men… and free men you are. What will you do with that freedom? Will you fight? Concept: Freedom / Free will. What I will do in this project: I intend to look at the concept of freedom and free will. In the film Braveheart we see William Wallace lead the Scottish people in an uprising against the rule of King Edward I. Edward took over Scotland when the Scottish king died without an heir giving Scottish lands to English lords: such behaviour led to an uprising in Scotland as lower class took on the English armies in a bid for freedom. Freedom is so important people will give their lives for it. I explore the Kantian notion of the transcendental self, he believed that our purpose was to be rational with intrinsic value because of our ability to reason. This ability to reason sets us apart from all other creatures. This ability to reason is only possible if we are autonomous, because how can we make rational decisions unless we have free will. I will then counterbalance this view with reference to Karl Marx. Marx believes our nature is shaped by a social structure that rests upon an economic base. This means we are therefore determined by economics, freedom is restricted by the means of production, and we can only have any semblance of freedom if we can afford freedom.
Aim of project – form an enquiry into the idea of social deviance, focussing particularly on how it differs depending upon the social group and why it seems to be more prevalent in the working classes. I will look to give possible explanations of social deviance based upon the philosophical thought I am going to look at. • General idea of deviance – any act which goes against the social norms or laws of a particular society. • Common explanation found for the greater prevalence of deviance in lower working class groups – harder for the individuals in the lower classes to fulfil their potential in society. This leads to feelings of frustration, which can lead to social deviance • This links into the ideas of Marx, and his ideas on class struggle, and how the lower class, or proletariat are the powerless people in society, which leads to feelings of resentment and frustration and may lead to certain antisocial behaviours – this class struggle will ultimately lead to what would be considered deviance as he suggests that a social revolution will occur • Work done with Engels on the family – microcosm of larger society showing negative side of society • PHILOSOPHY – Sartre – ‘Red mist’ showing the connection between mans subconscious and violence and idea that man is completely free to be whatever he wants to be SO man is free to act in a totally socially deviant manner, however it is one’s own responsibility to act in this way • “Being and Nothingness” – conflict is central to all human relationships
This project will look at the Sorrows of Young Werther in Conjunction with an example of emotionally hardcore internet blogging in order to establish the significance of emotional intensity seen today in youth groups. The sorrows of young Werther depicts a fictional 18th century character that holds many similarities to the type of life many modern youths aspire too. Primarily this project is concerned with exploring the emotionally hardcore movement that is taking place, and how this will affect future social change. Werther channelled his emotional intensity through art and literature, using it as a way of expressing his anguish. The emotionally hardcore individual uses art and music as a form of expression, and literature as a way to ‘blog’ this way of life, through means of fictional and factual storytelling, and also poetry. Using concepts of alienation, aesthetics, romanticism and existentialism, this project will analysis the emotionally hardcore individual, society’s objections and the emotionally hardcore movement as a whole. In historical format this project will look at how the sorrows of young Werther symbolises an apparent social theme of alienation from the masses. Secondary to the above, the thoughts of Schiller will be examined with reference to romanticism as a whole. This hopefully will shed light on the importance of emotion, passion and Romance within. Hopefully this project will look at the emotionally hardcore movement in a way that has never been undertaken before, therefore examining a section of social progression that is personal and individual to me.
-Are the ideas of institutions such as museums and libraries relevant any longer in postmodern society? – People are increasingly becoming very distanced from their past and their heritage. Within postmodernity, the past seems to have been separated from our everyday lives. It is frequently looked at as something that is no longer relevant. We sometimes seem so focused on progress that we ignore how we came to be where we are in the first place – Can development exist without any reference to the past? – In modernity we look at the past because we can see the ways in which it has affected and created the present, and will do also, for the future, therefore, we cannot fully separate the idea of development from a narrative of history. I am looking at the ways in which institutions such as museums and libraries contribute to growing knowledge and inventiveness, by enabling us to have access to the knowledge, discoveries and great works of the past.Table2[@Title]
Territory – Pulp Fiction. Object – Jules Winnfield. 1994 Quentin Tarantino cult classic set in the glamorized gang culture of the Los Angeles underworld. Hitman Jules works alongside Vincent Vega for mob boss Marsellus Wallace. The film portrays Jules’ lifestyle as a double existence in which his brutal career disposing of those who have fallen out of favour with Mr. Wallace is contrasted by his integration into legitimate society. Aims. To uncover the drives and mentality behind Jules’ lifestyle I focussed the project around two main questions; • Why does Jules live this lifestyle of crime outside of the sphere of legitimate society? • Is he at any point truly disenchanted with the constraints of capitalist society? Philosophical Ideas I used Marx’s work to develop a foundation for a critique of modern western society. This theory displays the weaknesses and problems of a consumer-driven market that is based on profit and hierarchal discrimination of classes. The systematic manipulation of the consumer market by the predominant corporative sphere in contemporary society is then analysed using Adorno’s theory of the culture industry. This provides me with perspective for the use of the theme of Americana which is so prominent throughout the film. I then used Beck’s theory of individualization to examine Jules’ character and uncover how and why he has assumed his double role within society. Conclusions. The penetration of the American culture fits with Adorno’s notion of a culture industry; it demonstrates how invasive the extreme exposure of specified and manipulated creativity can be in the lives of the average person. Jules immerses himself in this element of western life while maintaining his role as a hitman, displaying the autonomy he exercises to work both within and outside of this framework of legitimate society. His existence within gang culture in its totality reflects the two-faced nature of capitalism; we see a prosperous exterior that hides the brutal capabilities of a paranoid core.
This project investigates the motivations behind different terrorist attacks. From what drives them to become involved in terrorism to the different positions that are open to them and finally the effectiveness of their role and the influence of society’s perception. I decided to title my project “The War on Terrorism”. By my title I do not mean the campaign that was initiated by America and joined by other countries throughout the world to ‘curb the spread of terrorism’. My project will discuss the reasons why this campaign will not work. This War on Terrorism was authorized by the United States Congress under the Authorization for Use of Military Force Against Terrorists and was passed on the 18th of September 2001 after the attacks on America on 9/11. The object I plan to focus on is a scene from the film ‘The Kingdom’. The reason for this is because it is a film about terrorism, which I think compliments the objective I am trying to prove. The reason why I chose this is film is because at the start of the film when the terrorist bomb goes off in the housing compound, Agent Fleury whispers in one of his associate’s ears in comfort something we as the audience cannot hear. Then in one of the latest scenes when the leader of the terrorist group is shot and is dying he whispers to a young girl in comfort something that again we as the audience can’t hear. Then in the final scene each person reveals what was said to them. It was, “Don’t worry, we’ll kill them all.” This for me is very significant because it showed that even though the American agent was claiming to be bringing justice to the terrorists he was actually just looking to kill them all for killing his comrades. Both sides had the same objective, they both wanted to kill. How will this ever stop terrorism? My parallel territory was the Cold War as I believe no other event in history has affected world politics as the same way the Cold War did in the mid 1940’s till the early 1990’s. Terrorism has taken its place in modern day politics. The concepts I identified throughout my project were power, identity and the loss of identity. I believe America’s waging of war on terror was just an assertion of power and way in which to reinsert them as the main hegemonic power throughout the world. A philosophers whose work I have used is Ted Honderich, especially his work terrorism for Humanity which raises many difficult questions that are unavoidable at this moment in time as the war on terror rages. Questions related to the morality of terrorism and the use of political violence. In this work Honderich’s arguments for and against terrorism are directed towards the goal of the Principle of humanity. The questions which are raised throughout run along the lines of when is terrorism right, if ever? And when is it wrong? And what are the reasons for it being wrong? The main reason I chose this philosopher to focus on is because throughout this work he implores us to open our minds and explore political philosophy but he reminds us that even though we are opening our minds to see the bigger picture it does not mean we have to lose our convictions. Other philosophers I chose to look at are Castell and his work on resistance and identity, Habermas’s philosophy at the time of terror and Baudrillard and his fatalist theory,
The nature of this discussion does not lend itself to a specific object on which to focus, the subject is simply too vast. However, the central topic of this discussion is the question concerning the possibility of existence or extinction of authenticity in a highly consumerist culture. The topic led me to discuss many subsequent questions: Heidegger’s temple, in which ‘world’ becomes manifest. Can this relate to contemporary song? Can life affirming, world reflecting, active truth be found in a contemporary song? Is it possible to be both a ‘mainstream’ and an authentic artist? Can art and artist ever really validate or justify their influence on social change and politics, does it exist at all or, does surrealism and artistic social/political/philosophical commentary fall inevitably back into consumerism? If we conclude that ‘symbolic authenticity’ (the representation in art of underlying popular, time and culture specific ‘feeling’ and opinion) is compromised by capitalism and consumerism, are the feelings and opinions themselves compromised? The main areas of focus as outlined above are discussed with reference to Martin Heidegger, Theodor Adorno, Sigmund Freud and Andre Breton.
In his online book, Gamer Theory, McKenzie Wark posits the idea that games reflect a more perfect world. He argues that real life has become a gamespace and that it proclaims itself to be fair, promising an ideology that it can’t deliver. This ideology masks the underlying status quos and oppression present in our society. Games, he argues, because they follow exactly those rules that they promise, are a means by which to uncover this schism. Adorno too thought there was a conflict between ideology and actuality. He proposed a theory of negative dialectics and art in order to expose this. Adorno believed that the consumerism that motivates current capitalism was part and parcel of this trend. I will explore both of these thinker’s theory through my territory of games and gaming. The change I will chart is that of the progression of games themselves from the most basic text-based games, such as Zork, to fully-rendered graphic 3D worlds. The pictures above are examples of this. This will become important in my discussion of gaming and how its progression relates to mass culture and the problems Adorno foresaw within mass culture. Gaming ostensibly seems to feed into Adorno’s notion of the culture industry. New consoles, such as the Wii and DS sell 100,000 units every month in Europe and the international games market is expected to reach a gross of £23bn by 2010. I will examine McKenzie Wark’s theory thoroughly to discover if this has any bearing on his claims. I will also look at open source software, such as the Lassie and AGS engines, as a possible solution to this.
From the birth of modernity mans values have been forced into change with the diminishing role of religion in society and the subsequent rising of science and rationality. The object that seems to have become of most importance since the decline of religious beliefs is money. Is there a case then that money has become all that modern society values? Cases of modern day philanthropy, such as those pledges made by famous entrepreneurs Bill Gates and Richard Branson offer an alternative to this view. After the oppressive feudal system governed by the Church, the move onto a capitalist approach was thought of as bringing an otherwise unheard of amount of freedom to the common man. That the individual could now accumulate wealth and use this commodity to raise one’s social standing offered much hope for a liberal future. The modern day philanthropists seems the ideal modern man, whose success in accumulating wealth is then transferred into helping other important social ‘goods’. There is of course criticisms aimed at these capitalist ideals, in this project the works of Marx and Marcuse are of significant interest. Marx is perhaps the most famous opponent of capitalism and his work is used here to describe his idea of money ‘alienating’ man from his fellow man. Marcuse’s ‘1-Dimensional Man’ is a work very critical of those institutions in our advanced industrial society that keep the common man under control. In particular, the mass media and the use of advertising as tools used by modern society to plant ‘false needs’ into the consumer in order to support our ever-increasing rationality. The discussion thus follows whether in modern society there is more to the successful man than wealth. Surely the accumulation of wealth on its own is not something to be admired within a man, instead perhaps it should be that the sharing of wealth is that which we value.