Tag: Agribusiness and Food Marketing

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Build your bag of tricks and special skills

We’re probably all familiar with the fact that the library is where you find the books, but this month, why not explore all of the other types of information that can add to your academic skills bag of tricks. The library’s Resource Guides draw together the best resources available, organised by the type of information rather than subject area.

So if you are trying to find historic newspapers, company financial data, market research, standards or images you will find a resource guide for all of that!

Market research resource guide homepage

The guides are updated all the time as we add new subscriptions to our collection or identify online resources that we think will be useful for teaching and research. You’ll find the Resource Guides on the library website and as quick links on every Subject Guide https://www.ncl.ac.uk/library/resources-and-study-support/subject-guides/.

Resource guide quick links from the subject guides

We’ve also highlighted the Resource Guides that are most commonly used for your subject area in the Specialist Resources section.

Specialist resources quick links image

So next time you need to find a newspaper article, a government paper or some statistics to analyse, visit the Resource Guides to help you identify where to look.

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Level up your academic study skills

Time to get your game face on and level up your academic skills!

Cartoon students thinking about academic skills and becoming graduates

Throughout your time at University, you are required to develop a whole range of important academic skills, from knowing where to find information to critical thinking to reference management.  These skills are not only important for completing your degree successfully but they can also be transferred to the work you do once you leave the University, making them invaluable for your future career.

Developing some of these skills may seem daunting but the Library is here to support you at every level of study with our range of online tools, videos and guides as well as one-to-one support from your Subject Liaison team and staff at the Writing and Development Centre.

This month we’re inviting you on a study quest to explore our guides and tools and gain some serious Study XP (experience points).

To get started take a look at your Subject guide for advice on finding information in your area or see our Employability guide to explore how these skills can help in your future career.

From 11 – 24 March 2019 visit our display in the Library to chat to our helpful staff, pick up postcards, guides and fun freebies, and if you feel up for a challenge, take on our exciting mini escape room game (more details to follow)!

Ready, Player One?

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Resource in Focus Megatrends on Passport

Passport is a global market research database that gives us statistics, analysis and reports on global markets, economies and consumers. As well as being able to search for statistics and analysis using keywords, browse by country, industry and economy, Passport highlights what they call Megatrends which are the major issues influencing consumer behaviour in today’s market.

Megatrends for the UK right now include population changes, healthy and ethical living, and middle class retreat. You can access the full reports from the Passport homepage while they give useful summaries on their YouTube channel.

To access the Newcastle University subscription to Passport and our other market research resources, visit our Market Research resource guide.

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Future proofing your employability

“What would you guess is the most common job?” Michael Lai, Outreach Lead at KGI, asked an audience of students at his Columbia Heights TEDTalk back in 2016. His audience members offer a few suggestions. “Engineer?” “Fast food workers?”  After several failed attempts, Michael puts them out of their misery,

“3.5 billion truck drivers in the United’s States” he tells them. “Experts predict that in the next 12-15 years, most of the cars on America’s highways will be self-driving… so what’s going to happen to the most common job?”

The future of the job market – and it’s inherent uncertainty – has been receiving a lot of attention in the international press in recent years, with Universities UK analysis predicting “65% of children entering primary schools today will work in jobs and functions that don’t currently exist.”  In previous generations, new graduates could expect to work with the same company for several years, steadily climbing the corporate ladder in a predictable, but reassuring linear way. In the 21st century however, the face of the job market is changing, and once you graduate, you may find yourself looking at a “portfolio career” over traditional career progression – something Facebook COO Sheryl Sandberg described as more akin to a career “jungle gym” than a career ladder.

But what does all this talk of truck-driving and emergent markets mean for you, the UK Graduate? Well, if the gig economy becomes the norm in the next 10 years, one of the key challenges for new graduates will be the perpetual need to upskill yourself, and market your own skill base to different employers. This puts the spotlight on what have traditionally been referred to as “soft” transferable skills that are required across many different roles and sectors – skills such as resilience, team-working and critical thinking. Here at the Library, we’d argue that information and digital literacy falls under this bracket (well of course we would, we’re librarians!). The ability to find and use information and make considered use of digital tools is an important capability in any graduate job. Don’t just take our word for it – we spoke to several students returning from placement who told us their information skills had helped them get ahead.

The good news though is that your degree programme offers you the chance to work on and demonstrate all of these skills. Employers will know that you may not have extensive work experience as a new graduate, but make sure you cherry-pick prime examples from your University work, part –time jobs and any voluntary experience to exemplify the skills employers are looking for (and remember, the Careers service can help you with interview preparation.) Make the most of the workshops and sessions open to during your time at University so you are in a great position to articulate these important skills. For more information on how the Library can help, check out our Employability Guide

References

  1. TEDx Talks (2016) Four Key Skills to Lead the Future. Available at: https://www.youtube.com/watch?v=djHTcES2ATg
  2. Universities UK (2018) Solving future skills challenges. 6th August 2018. Available at: https://www.universitiesuk.ac.uk/policy-and-analysis/reports/Documents/2018/solving-future-skills-challenges.pdf
  3. Sandberg, S as quoted by Lebowitz, S and Campbell, D (2019) “Goldman Sachs CEO David Solomon shares his number one piece of advice for millennials who want to get ahead in their careers.” Business insider, Jan 13th 2019. Available at:  https://www.businessinsider.com/career-advice-millennials-goldman-sachs-ceo-david-solomon-2019-1?r=US&IR=T
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Shades of Grey [Literature]

Grey literature. Black Literature.

Did you even know they existed? Possibly not.

Depending upon your source, “black literature” can be defined as books and peer-reviewed published journals. This is the familiar material you will source and use through your University Library and its catalogue.

Grey literature is something else entirely. Grey literature is research or material that is not produced by commercial publishers. It may be wholly unpublished or published in a non-commercial form. Think along the lines of industry-related materials, academic publications, government publications and think tank papers.

GreyNet, the Grey Literature Network Service has more detailed information on this vital research resource.

Grey Literature can be unique and an important source of information. There is a range of grey literature you may need to consult to ensure your research is complete. Examples of these materials include:

  • Working papers
  • Conference proceedings
  • Theses and dissertations
  • Government and official publications, including Green and White Papers, Select Committee papers, legislation
  • Policy statements
  • Research reports
  • Newsletters
  • Fact sheets
  • Blogs
  • Transcripts
  • Pre-prints and post-prints of articles
  • Technical reports
  • Professional guidelines
  • Patents
  • Standards
  • Market research
  • Data, e.g. Census, economic data, statistics

Most databases, available via your Subject Guide, will allow you to limit your search by document type, including grey literature, which does improve accessibility to this type of material.

Other resources include:

  • Bielefeld Academic Search Engine
    Operated by Bielefeld University Library this search engine indexes open access academic literature. The Advanced Search option allows you to search for specific types of grey literature.
  • Box of Broadcasts
    Box of Broadcasts provides access to over two million programmes from over 65 TV and radio channels, including most of the UK’s freeview network, all BBC TV and radio content from 2007, and several foreign language channels. You can view archived programmes, record new ones, create clips and playlists and see transcripts. (This resource is not available outside the UK.)
  • Digital Education Resource Archive (DERA)
    The Institute of Education Digital Education (University of London) Resource Archive (DERA) is a digital archive of all documents published electronically by government and related bodies in the area of education.
  • Open Grey
    The System for Information on Grey Literature in Europe provides open access to over 700,000 bibliographical references.
  • Teachers TV from Education in Video
    Provides access to all 3,530 globally-acclaimed instructional videos produced in 2008 by the United Kingdom’s Department of Education to train and develop teachers’ skills through demonstrations and commentary by teachers, administrators, and other educational experts.
  • Newcastle University Theses and Dissertations Guide
    Newcastle University theses are available in the eTheses Repository. Other UK theses may be available via EThOS. There is not one single source for locating non-UK theses. The Guide will give you some starting points.
  • UK Legislation
    UK Legislation is freely available online but be aware there may be delays of up to 2 weeks before any updates appear. Use your subscribed databases available via the Law Subject Guide.

The list can go on…

Once you have located your grey literature, do question it using the CRAAP test – currency, relevance, authority, accuracy, purpose. Consider what is publicly available versus a subscribed (or paid for) resource. It may be biased and you should include that assessment in your work.

And finally, don’t forget, not everything is available online!

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Government Publications: Questions in the House!

GOVERNMENT PUBLICATIONS

Surely all MPs are giving us the correct facts?

Take a look at our links to resources for Legislation, Statistics and Official Publications to make sure!

Government publications provide primary information in a variety of subjects. Statistics, White Papers, Parliamentary Bills and a whole range of Official Legislation.

These are a good reliable source of accurate statistics, and can give support to your argument in essay topics across all subjects.

Many government publications are now available online; our Library Guide highlights the useful websites.

Interested in Student Loans or the legal details of part time Employment Contracts?

Details of all UK legal processes can be found at the government website Gov.uk which provides lots of useful information about government services, with an A-Z of departments, agencies and local councils.

Meaningful Vote mean anything to you?

Keep up with the debate and Prime Ministers Questions at this website.

Follow the government shenanigans as it happens!

Democracy Live is the BBC’s new website which offers live and on demand video coverage of the UK’s national political institutions and the European Parliament.

Who stole 40 llbs of butter from Mr Wadsworths wagon in 1778?

You can find out here in The Proceedings of Old Bailey which contains accounts of over 100,000 criminal trial held at London’s criminal court.

So, for more information about finding your way around all aspects of Government Publications please take a look at our helpful video.

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Get ahead of the game!

A game of chess

Phew, the exams are behind you and you can breathe a sigh of relief! One semester is done and dusted and the next is around the corner. But before you say, “I don’t want to think about that yet”, why not use this simple checklist to ensure that you start semester 2 ahead of the game?

  1. Find your reading lists for your semester 2 modules and start to read the items now. You’re upcoming lectures and seminars will make much more sense in light of this and enable you to use your time more efficiently as a result. If it seems overwhelming, why not just start with the items your academic has marked as ‘essential’ on the list?
  2. Look at your upcoming module handbooks on Blackboard and check out the assignment details. Are you going to have to produce a type of assignment you have never done before? Or do you need to develop your assignment writing skills? The Writing Development Centre are here to help.
  3. Get familiar with your subject specific guide and explore the databases and resources that are recommended for you.  It will make finding high quality information for assignments much easier and will help you access those top marks.
  4. Hone your referencing skills by checking out our referencing guide and the fantastic referencing tool which is Cite them Right. Getting to grips with your referencing style will not only help you to avoid plagiarism, but will get you some easy marks.
  5. And if all of this seems overwhelming and you need some help with managing your time, check out the ASK website for some advice.

Photo by Chase Clark on Unsplash

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Are you using the best information to make your point?

With the huge volume of information available and the speed with which you can find something on just about any topic with a simple search, it can be difficult to be sure that you are using the best quality information for your task. Your tutors will often give advice such as recommending that you use academic or peer-reviewed journal articles, and it can be tempting to stick to ‘safe’ types of information such as books.

But depending on your assignment topic, you will need to explore a breadth of different information types, including many that will be online. So how do you know which ones to you?

You will need to consider many issues, including authority, accuracy, objectivity, currency and coverage within an information source. This will help you make decisions about the quality of the information, its reliability and what role it could play within your thinking.

You will evaluate information all the time without thinking about it. It doesn’t need to be a conscious or difficult task. Our Six Questions video will help give you some ideas for the types of questions to keep in mind to make your own judgement.

You may also sometimes decide to include a piece of information, even though it may not be from a credible source or its impartiality is questionable, because it illustrates the point you are trying to make. Being aware of your reservations about a reference allows you to be more confident in your judgment.

Find out more on our Evaluating Information guide …

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What you can do if the books you want are out on loan

  1. Take a look at your reading lists to see if there are other titles available for you to read instead.
  2. Make a Hold request (reserve a book) using Library Search. Once the item has been returned from loan it will be reserved for you to collect, this also alerts us that the book is in demand and is one of the triggers we use to order additional copies (where possible).
  3. Browse the shelves at same shelfmark location of the book/s you wanted to borrow, as these should relate to the same subject. We have a virtual “Browse the shelf” feature on item records in LibrarySearch, so you can browse the books without even being in the library.
  4. Use LibrarySearch to search for journal articles about your subject of interest, to do this, make sure you choose to search “Everything” in the Search Scope drop down box.
  5. If there is a book that you want to read for your studies that is not in stock in the library, you could recommend we buy it – this can be done through our Recommend a Book service, where we assess if the book will be purchased for addition to stock.