Passport – looking for market research information

One of the major resources we have for students, researchers and staff within the Business School is Passport. This is particularly good if you’re looking for information on Market Research which can be anything from consumer preferences and buying habits, companies and their products and market share.

We’ve got a great Market Research guide which highlights the different products we have access to. There are also different ways to learn more about the platform such as their help guide.

Screenshot of Market Research webpage

The company who provide Passport, Euromonitor have a great YouTube channel where they upload short videos which covers information on sectors, trends and hot topics. These are created by data analysts who work closely with that sector and collate the data which feature in the reports and charts.

We think this is great way to quickly identify developing markets, flourishing segments and areas for predicted growth and trends. So if you have been asked to pick or research a growth area or identify a gap in the market to launch a new and viable product you might to browse through their channel.

If you click to display by videos and ensure you’ve got them displayed by newest first you’ll see some trends videos so for 2020 so you’ll get a good idea of consumer trends, top cities to watch, industry and economic trends.

Euromonitor have also curated their videos under a section on their channel called “playlists” So if you’ve been asked to look at a specific market you might want to browse through playlists and see what videos they have.

They are short, snappy and give you enough insight which might spark an idea or help you decide on a product or market. Watching the consumer trends video I’ve just learnt that in 2020 we will be seeking more reusable packaging, using social media to be directed to buy products, using multifunctional homes and working from home more and using our mobiles more than ever to navigate our lives.

Finding Information: Types of Information

Light bulbs

In our previous blog we explored how looking for information in the right place can help save you time and effort.  However, sometimes, the right place to look can depend on what type of information you’re looking for.

While you’re probably familiar with books and you may have been introduced to journal articles, these are just two of the types of academic information available to you.  Depending on your research question or essay title you might also find it useful to explore, for example, conference proceedings, maps, company information or newspapers

Each type of information has its particular use; books provide an in-depth overview of a topic; journal articles are more specialised and focus in-depth on a particular area of a topic, and newspapers give you a useful perspective on events.  While Library Search can help you find a large range of information types, some types of information are only available in special databases or archives.  Before you start your search, it’s therefore important that you decide what types of information you will need to complete your assignment most effectively.  You can find out more about different information types on our Finding Information Guide and in the video below:

When you know which types of information you need for your assignment or project take a look at our Resource Guides, which provide useful links and guides to appropriate sources.

Resource Guides: it’s all in the name!

Last week, we let you in on the secrets of Library Search. This week we want to introduce you to our Resource Guides.

Library Search is a great starting point for any piece of research or essay, but there comes a time, when you need some extra help in finding a particular type of information. And that’s where our Resource Guides come in.  We have a range of guides to suit your information needs including: company information, market research, government publications, newspapers, maps, statistics, patents, standards, theses and dissertations, plus much more.

The guides group together all the main library subscriptions we have for that specific type of information, as well as linking out to key external links and resources too. Wherever possible we also include guidance and help on how to get the best out of the databases and links and group the information together into a logical and helpful way. We know how busy life is and we simply want to save you time!

So what you are waiting for, go and check out our fabulously named Resource Guides, because they do exactly what they say on the tin!