• My chosen territory: magazine advertising • My aim: explore the field of magazine advertising, investigate the truth within, and discuss in reference to the changes in the philosophies of truth. • My workbook explains how the concept for my project evolved from researching my chosen territory, and lead into the philosophy involved. • I started to research a few facts and figures about advertising in the media, and then gathered some examples of the advertising itself. • Then I began to investigate the possible philosophical issues that could be involved, for example: Karl Marx – discussing the power of the consumer on ads – the ‘masses’ have become the middle classes, who hold the most jobs, consume the most goods, and provide the state with the most revenue. Bertrand Russell – the pursuit of happiness – an admirable social goal, which he defines as “a profound instinctive union with the stream of life”. And also, Marcuse, Adorno, and Horkheimer – in respect of manipulation -they formulated the Frankfurt School vision of the innocent man and the guilty social institutions. I took a closer look at Sigmund Freud who described how non-satisfaction of powerful instincts leads to ‘cultural frustration’. And also his nephew Edward Bernays, perhaps the world’s first Spin Doctor, he called for the implementation of mass psychology by which public opinion might be controlled. • But then I struck on the concept of truth. Its significance and value is universally recognised, and yet is often manipulated by the advertising industry. Surprisingly, a complete account of the nature of truth has been notoriously elusive. Whereas the aim of science is to discover which of the propositions in its domain are true, i.e. which propositions possess the property of truth, the central philosophical concern of truth is to discover the nature of that property. It is not, What is true? but rather, What is truth? • There are 3 main theories. Firstly, the Correspondence Theory – an Aristotelian thesis, perhaps the most widely held account, it states that a belief is true provided there exists a fact corresponding to it. However if it is to provide a complete theory of truth, then it must be supplemented with accounts of what ‘facts’ are, and what it is for a belief to correspond to fact. • A popular alternative is to identify truth with verifiability. This idea can take on various forms. The Coherence Theory, developed by Bradley and Brand Blanchard, involves the further assumption that verification is holistic. Another version, from Dummett and Putnam, states that a true proposition can be verified by the appropriate procedure. In mathematics this amounts to the identification of truth with provability and is sometimes referred to as ‘intuitionistic truth’. Such theories however, appear to overestimate the link between knowability and truth, for we can easily imagine a statement that, though true, is beyond our power to verify. • The third major theory is the Pragmatic Theory, which argues that true beliefs are a good basis for action, and takes this to be the very nature of truth. True assumptions are said to be, by definition, those that provoke actions with desirable results. But again, the central objection is that the link it postulates, in this case between truth and its utility, is overestimated.
Category: Stage 2
The Aim of this project is to explore suffering in society. My project initially centred on answering the following questions 1 What is suffering? 2 Does suffering help define our existence? 3 If so, why do we use suffering to define ourselves? 4 Does suffering help us understand the problems we face, or create more? 5 Why do we use suffering more than other emotions, such as happiness, to examine and define our lives? After answering these questions I then applied the answers I found plus the theses of the two philosophers above to the crisis of depression in the modern rich western society.
Part 1 Using literature by Terry Eagleton, David Harvey and Hal Foster I explore the idea of postmodernism, including its evolution from modernism and its contradictions and definitions. Concluding with an in depth look at works by Jean Baudrillard and Fredric Jameson in preparation for the main body of my argument. Part 2 Looks at house music culture, its origins from Chicago and influences from the rest of Europe. Using knowledge from part one, I explain how through sampling and recycling, house music is a perfect example of a postmodern aesthetic. I also present neo-conservative postmodern arguments written by Steven Redhead, Hillegonda Rietveld and Simon Reynolds that house music is culture of abandonment, disengagement and disappearance. Part 3 Focuses on the growth of raves in the eighties Britain, and legislation introduced by the government to prevent free parties taking place. Researching into the idea of Techno-shamanism and the tribal nature of house culture, I argue against the arguments presented in part two, and with my own argument, contend that house music can be used to escape postmodern society.
Territory. I began by looking at computer games as my original territory, but this shifted as I progressed with my research to incorporate the wider realm of technology in more general terms. Concepts From my original territory I identified the concepts of Virtual Reality and Artificial Intelligence as my primary areas of research. I then furthered this to also explore the scientific rational project, with the growth of technology as a branch of this, and I further extended this to include the inhuman aspect of technology and a possible human disenchantment with this. Method. I began by exploring the nature of virtual environments and the interactions between the player controlled character and other intelligent aspects of the environment such as other characters or the surroundings themselves. This however led me to look at the fundamental concepts underlying the creation of virtual environments and artificial intelligence. I began to see the ‘rise in technology’ that was becoming prevalent within contemporary society and looked to find a philosophical background in which to interpret this theory. Philosophical Ideas. I looked at Heidegger who saw that technology was a means to achieve a certain purpose. However I also found the thoughts of Max Weber interesting, who saw technology as an area of disillusionment to people within modern society. He saw that very few people truly understand the world of technology around them and so we become disenchanted with our technological aspects of society. Also Lyotard saw the ‘Inhuman’ aspect of technology and the attitude of humanity towards it. Conclusions. I look to reconcile the modern world of computer generated virtual worlds with the different attitudes towards technology within general society.
Tibet is situated alongside the mountain range of the Himalayas and consequently it has an average land height of 10,000 ft above sea level. The large plateaux is largely uninhabitable, however for thousands of years the Tibetan people, who are partially nomadic have made Tibet their home. The climate and landscape make life hard, with a limited diet and primitive technology the Tibetans rely heavily on their Buddhist religion which permeates every part of life. Tibet has had a chequered history with other countries however it is widely agreed that in 1950 when Chinese forces invaded the northern region of Amdo, Tibet was a free, independent country. The Communist Chinese government believed that Tibet in fact was part of “The Motherland” and was in need of “liberation.” Over half a Century later, and 1.6 million Tibetans have been killed by starvation, imprisonment and torture, conflict, execution and forced abortions. The Chinese all but wiped out any evidence of the once integral Buddhist religion during the “Cultural Revolution” and imprisoned any Tibetans who were suspected of “holding on to the past.” The spiritual leader the Dalai Lama was forced to flee his country in 1959 fearing for his life at the hands of the Chinese and has lived in nearby Dharamsala in India ever since. During their occupation the Chinese have made very good use of the new territory they now occupy, the Tibetan people are now outnumbered by Chinese settlers, valuable mineral resources have been exploited to the Chinese benefit and nuclear weapons tests have been carried out on Tibetan soil. One of the most important factors in Buddhism is the belief in reincarnation, all our actions in this life go towards determining the kind of life we will have next and it is this reason that the Chinese were able to take over Tibet so easily. The Tibetan people believe that to obtain a favourable rebirth they must respect every other living creature, from a worm in the ground to a Chinese soldier. They are a peaceful people and even when looking in the face of their oppressors remain composed and dignified. In my project I will be referring to the ideas of religious fundamentalism, and what the implications have been for the Tibetans during the Chinese occupation. At what point do the losses of military conflict outweigh the gains of following a doctrine? Also has the Dalai Lama done enough for his people? I will also be looking at the power of testimony in my project, comparing that of Robert Antelm and a Tibetan monk Palden Gyatso. How did they relate to their tormentors and using Hegel’s master and slave dialectic, can we learn anything from them? Finally I will be looking at the invasion itself with reference to Max Weber’s “Theodicy of Domination.” Is there evidence to confirm his ideas and can Tibet use his findings to try to rectify their situation. I hope to give a detailed insight to the plight of the Tibetan people, how they came to be in this situation and how we might be able to help.
Territory: Derrida’s theory of deconstruction provides us with a position of duplicity that operates within the language of reason. This allows us to escape from the condition of falleness. In relation to this I will explore Heidegger’s: ‘end of philosophy’. Derrida’s deconstructionist theory is a theory that is applied to feminine writing. Cixous argues that when we read deconstructively it invites us to recognise ourselves. For Cixous, the feminine is the embodiment of duality and as a result she is open to the other. Cixous argues that writing is woman’s because woman admits that there is another. As a writer of philosophy and fact as well as fiction she maintains that one must write in the present with an acceptance of inevitable death. Heidegger argued that to live authentically one must contemplate one’s inevitable death. To see death without dying allows us to live and frees us from all censors and judges in life. Themes: Derrida’s deconstructionist theory in relation to feminine writing and how femininity is open to the other due to an admittance of difference. Feminine writing and how it sketches an alternate possibility to self other relations in being/becoming. Heidegger and his notion of the ‘end of philosophy’ and that philosophy was nothing more than the ideology of the western ethos and true philosophical questions are based on ‘being’. Application: I intend to explore my territory and themes in relation to the feminist critique of Gayatri Chakravorty Spivak, focusing on her translation of Derrida’s work on deconstruction and how this deconstruction is a political safeguard.
Territory: Wycombe Abbey School. An all girls Boarding School founded in 1896 by Dame Frances Dove, whose aim for the school was “The development of each student’s talents and the fostering of an awareness of God and an understanding of the needs of others”. “A record 98% of the 250 A-Levels taken by 76 girls were graded A or B, 78% were graded A” 2004 A level results, Daily Telegraph Saturday August 28th 2004 Aims and Objectives: • To explore the concept of nurture within schools, arguing for Plato’s concept of a boarding environment to promote a learning community thus exploring more than just results, but also development of the soul. • To discuss the lack of social interaction between students and teachers, particularly within universities, in which interaction is minimal, and Internet and e-mail have become more predominant features of communication and learning. Plato’s Noble Puppies to Warrior Kings relationship has gone as now the focus for learners is upon results, not personality development. Possible Solutions to the Problem: Montessori Schools: The Montessori Method – developed in 1912 by Maria Montessori for, “Man is not only a biological but a social product, and the social environment of individuals in the process of education, is the home” ‘Free’ Schools: E.g. Summerhill, Brookwood, Standbridge Earls. Within these schools the freedom of the individual is the most important feature. o Lessons and exams are not compulsory o School Rules are made by Pupils and Teachers equally. “The most important part is the building and maintaining an environment where members of the community can co-exist in harmony and in personal freedom” Summerhill School Webpage. Mike Tomlinson’s Report: Focus on a diploma, rather than the AS and A2 system of today, meaning vocational studies can be regarded as more important to society, giving students more freedom to express their true interests, thus putting more into school and consequently getting more out of it. Philosophic Focus: • Plato’s views on Education found in The Republic focusing on nurture as the most important element of educating • Kant’s Categorical Imperative: It is evident that Free Schools will not amount in the Categorical Imperative as whilst individuals are happy, without qualifications society cannot move on.
Outline of Investigation. – History of British Newspapers – Statistics of readership – Front Page propaganda – The Sun – Ideology and structuralism – Jean Baudrillard. Special Points of Interest: – Changing language in newspapers – Images in newspapers – Relationship between information media and the masses – The real and the “more than eral”, hyper-realities – Desire and seduction – Passivity versus activity – Obscenity, transparency, pornography – Death of the author and death of the reader. Assertion: The overexposure to media messages, along with the immediacy and quantity of this information has and continues to pacify the individual so that the style and content of British newspapers has to become increasingly simple, accessible and transparent to accommodate for the death of the reader. New Media and Language. What effect has the emergence of media technologies such as radio, the internet and more specifically the television had on the style and content of British Newspapers? Information and communication have never more visible and accessible than in the postmodern era. Media information is everywhere apparent so that it is difficult to imagine life without it and is impossible to avoid. How has this affected the tangible print of newspapers?
A Rhizome, as in the Botanical definition means a plant which grows horizontally and in a discontinuous manner by sending out runners. Deleuze and Guattari’s comes from this idea of roots of becoming divergent. The Rhizome is different to the arborescent root. The growth is vertical not horizontal. This is a tree like structure which, in terms of within the music press represents a hierarchy of opinion or influence. With the rapid growth in different music publications the structure of the business may be changing as technology and the demands of the consumer change. Also with the creation of different genres or sub cultures comes the demand for attention and often publications specific to that genre or style. With this interest in turn comes the capitalist interests and the potential for what Deleuze and Guattari call deterritorialization; a move from the minor to the major due to capital. The importance of having an independent music press for the consumer and for bands/artists. Is an independent and honest music media something that we should be concerned about or something which the masses really want- The need for some direction, for leaders. What are the arborescent papers or programmes now? Has the shift changed, or is it changing and do organs such as NME and channels such as MTV still exert the massive influence over the music press. The change is a change from totalities and uniformity, the power structure of the arborescent in which everything derives from the same homogenous, commanding trunk. The change is a change towards a decentred production of information which resists any temptation to coagulate around a power source, around uni-polar modalities, in favour of a free associating heterogeneity of all, a true multiplicity, a rhizome.
Territory: The picture here shows a detail of one of the feature pyramids of the Kostnice Sedlec Ossuary in Kutna Hora, near Prague. The Ossuary contains a jar of earth reportedly from Golgotha, and important Christian site, making the chapel an extremely popular place to bury loved ones. Over-population of the graveyard led to the creation of the Ossuary in 1511. Initial Aims: The Sedlec Ossuary has left a lasting impression on me and I wanted to sort out for myself why it had the impact it did. This helped me to generate a list of basic questions to answer, some of which were: ▫ How much is identity an abstract concept? To what extent is it bound up in our bodies? ▫ Do most people experience a crisis of identity as some philosophers believe (eg Sartre’s crisis of the enormity of our freedom) or is it only provoked by trauma? ▫ How rigid is our personal identity? Is identity purely conscious or can our identity remain even if we do not? ▫ Are we alienated from our bodies or united with them through our identity? ▫ How does identity work in a social situation? Key Concepts and Philosophical Models: The most obvious key concepts are identity and the mind/body divide. My chosen philosophers as key thinkers and their works are: ▫ Hegel: The Phenomenology of Spirit ▫ Beck & Beck-Gernsheim: Individualization Basic Overview: ▫ Hegel: Use and abuse of the master/slave relationship. ▫ Beck & Beck-Gernsheim: Individualization as a concept is self-perpetuating.
Questions I will be asking 1. Why do people travel and emigrate? 2. How has travel had an affect on cultures? 3. How has the world changed through the rise of the business? 4. How has society integration benefited and impeded cultures and communities. Aims In this project I aim to explore a number of different ideas involving travel. I will be trying to explore the way in which travel has had an impact on modern societies whether it be through modern mass travel, economic needs or personal exploration. I will be examining the positive and negative aspects of travel on a social level, philosophical level and ethical level. The environmental problems have become major ethical concerns today. I will also be examining what motivates us to travel. In particular I will want to explore the influence that the west has had on Asia especially Japan and see what effect it has changed cultures. The major idea I want to explore is what can other cultures teach us about the world. I will be exploring these ideas in relation to Hegel’s Philosophy of History and Lyotard’s Postmodern Condition. Sources • Georg Hegel- The Philosophy of History • Jean-François Lyotard- The Postmodern Condition: A Report on Knowledge • Shlomo Avineri- Hegel’s Theory of the Modern State • J. Christopher Holloway- The Business of Tourism • Bella Dicks- Culture on Display.
• Our bodies are our mind’s access to the outside world. This tool for spatial interaction is increasingly abused in our current times. Why has it become so apparently unimportant to us? Image, as opposed to our tactile relation to the outside world, has realised new status. In exploring this the image we ourselves create will be looked into. • The key subject to be discussed in this project is how our mentality towards clothes has changed through the ages. My territory will be the body but more specifically, the body’s interaction, as an image, with others in an attractive or repellent way. We use the body, now more than ever, in a fleeting and ephemeral way. • Lacan – recognition of our bodies as our own from birth to adulthood. Tangibility and testing of our own bodies in infancy. • Descartes – measure and quantify. Removal of reality and questioning and reasoning of the unknown. • Debord and Baudrillard – false images as expressions of the spectacle of society – a manifestation that resides and guides our society through mediation of images as part of a capitalist society. • Harvey – space-time compression. Reduction of our ability to live in normal realms of space and time. Recalling of the past and other cultures in post-modern design as a stability to the culture we are currently a part of. FASHION – a constant flux showing examples of the state of society. Acceleration and deceleration of trends with changing rate of living. DIVORCE OF THE BODY FROM THE MIND
Science behind the teaching: Learning modalities; performance standards; causal relationships; systematic enquiry. Hegellan Schooling. Primary school : “Thesis” (Building blocks of knowledge) Secondary school : “Antithesis” (Reflection and cultivation) College and Uni : “Synthesis” (Facts in and of themselves) Does being “free” mean being dependant on the influence on institutions?
Fashion has changed dramatically between the Eighteenth and Twentieth centuries, however it is not simply the changes that the inventors of fashion have made to the clothes, but all the social and political aspects that have occurred between these times. The changes have altered how we see ourselves, our self-identity, and how we see others. Modernity “ thinks of society as in a state of constant flux, innovation and development as changes in knowledge and technology alter the identities and experiences of individuals and communities” Lyotard, Kant and Freud are the main philosophers explored, looking closely at the ideas of modernity and postmodernity, with particular interest in the sublime: “With The sublime, the response is more complex. One is simultaneously attracted and repelled by the object, enthralled by it and also horrified.” Sources: Questionnaires, Internet, Book – ‘Jean-Francois Lyotard’ By Simon Malapas
Outline: In this project I will be using the Robinson Library as my territory as I feel it is a good example of Modern building which is now essentially a Post Modern centre of knowledge. Aims: o To provide an exposition of Modern and Postmodern architectural styles and why they were introduced. o I will provide additional material about other libraries e.g. some from the baroque period to explore whether Modern architectural styles are detrimental or complementary to a centre of knowledge. o To explore the Postmodern idea of communications leading to a networked society. o To show that the rise of information technologies has led to the dilution of information and knowledge. o To show that computerised communication systems are creating an increasing alienated society. Sources: The key critical thinker I will be examining will be David Harvey and his book ‘The Condition of Postmodernity’. Other sources will include: Lyotard, Jean – Francois: The Postmodern Condition Castells, Manuel: The Rise of the Network Society Jacobs, Jane: The death and life of great American cities McGuigan, Jim: Modernity and Postmodern culture I will be using books from the Robinson Library, internet resources, information from magazines/newspapers and photographs taken in the Robinson Library and around Newcastle city centre to illustrate my project report.
Territory: Newcastle Buddhist Centre. My aim was to research Buddhism in the West using my territory, the NBC. My objectives included documenting the changes between traditional Eastern Buddhism and modern Western Buddhism, to understand why traditional thoughts of Buddhism have disappeared and to debate if religion is needed in a modern scientific rational society. It is clear that Buddhist beliefs have altered dramatically through time and movement from the East to the West. Western Buddhism appeals to modern day society because traditional Eastern religious views like rebirth are now only taken symbolically and unlike most religions, Buddhism has no belief in a supreme God. Buddhism can provide a society with guidelines on morality and ways of life, without conflicting with scientific thought.
TERRITORY: Lost In Translation. Sofia Coppola’s beautifully written and emotively shot film Lost in Translation contains many themes that are very pertinent to philosophical discussion. The isolation of the leads Charlotte and Bob (Scarlett Johansson and Bill Murray) is palpable, enhanced to moments of hystericization in the mise-en-scene. The film follows the tentative growth of the protagonist Charlotte and the unhappily married film star Bob. CONCEPTS: Deleuzian film theory Sartrean theory of the imagination Deleuze’s analysis of film views it as a consciousness. I aim to attempt to analyse my territory in such a way. I will also attempt to analyse Acts of Faith a film for the Short Film Society in this manner. I hope that this will lead to a more profound understanding of the philosophy of film. A new way of broaching the territory without recourse to classical analysis. PRIMARY SOURCES: Deleuze, Gilles, Cinema One, 1986; Deleuze, Gilles, Cinema Two, 1989; Sartre, Jean-Paul, The Psychology of Imagination, 1972
Field of Exploration: I have chosen to examine the experience of boredom in myself and my closest friends. I will look at the way our level of interest I will look at the way our level of interest has changed from our school days to the present day.
Aims and objectives: To discover what causes boredom at different stages of our lives from school years to adult life. To examine the philosophical implications on the life of an individual. To discover ways to prevent and overcome boredom in onself and others.
Abstract: Boredom is something that affects everybody at some point in their lives. For some it is a force that motivates them to change, for others it is a curse that drains them of their motivation.
Heidegger provides an in-dept analysis of boredom and he suggests using boredom to attune to Dasein.This investigation takes Heidegger’s work as a starting point and myself as its subject matter in an attempt to discover the true essence of boredom and perhaps find ways to combat it.
Sources: Heidegger – The Fundamental Concepts of Metaphysics, Nietzsche -Human, All too human: Beyond Good and Evil, Mihaly Csikszentmihalyi – Beyond Boredom and Anxiety, Blanchot – The Infinite Conversation, Kierkegaard – Either/Or
Foucault differentiates the forms of control over society in Discipline and Punish into two categories: sovereign and disciplinary. This study transposes these concepts of power to the dynamics of the capitalist economy. Sovereign power is exerted in the Post-War World by governments and international organisations. It seeks to make the world safe for the free flow of capital by removing any major obstacles which become apparent. Disciplinary power is exerted by the constant pressure to make all decisions according to the maximal advantage of profit; to the supremacy of the desire to be as efficient as possible in the service of thee capital. The basic structures of the economy are the hierarchical organisations of business. At every level of these orders there is constant pressure exerted from (1) above in the form of pressure to extract the maximum surplus value for the holders of the capital and from (2) below in the desire for promotion to a higher rank, so that one attains a closer proximity to the benefits of the capital (a share of the profits). When we see an apparently immoral decision being taken by an individual within this structure, it become hard to say that it has been committed by that person and he is wrong. This is because the structure of our society essential dictates that immoral decisions will be made in a world where the only absolute is the ubiquity of the profit motive.
Objective: The main objective of this project, is to understand the manner in which people take on religious beliefs, or belief in paranormal occurrences, and why they do it. I also intend to try and answer the following questions: Why (apart from the obvious advances in scientific knowledge) were old beliefs cast off for the new ones popular in the world today? Is there a specific pattern that can be followed through the transitions of belief systems and ways of thinking seen in far and recent history? Also what does this say about modern society, and is there any indication as to where things might go next? Concepts: The term ‘religious instinct’ is a suggestion of biological determinism through genetic traits, so here I am looking at the concepts of ‘self’ and ‘free-will’ that are put into question when our biology seems to rule our choices. Occult beliefs in many cases seem to be a reflection of man’s desire to control his own destiny, and exert his will and domination over his environment. Here, then I shall be looking at the concept of ‘destiny’ (which links in with ‘free will’), and ‘human rights’ not in the traditional sense which is negative in that it is concerned with the right not to be subjected to incarceration and torture etc.; my use of the term is in reference to our right to dominate and control things. Also, I am looking into the concept of ‘Power’ which is very much connected with the question of humanities right to dominate. Sources: For this project I shall be using diverse sources which spread through a range of different disciplines i.e. Theology, Genetic Biology, Sociology, Parapsychology, and of course Philosophy. However the main core texts which I shall be referring to are: Volume 1 of Max Weber’s Economy and Society, Lyall Watson’s Supernature – a natural history of the supernatural, Frances A. Yates’ The Occult Philosophy in the Elizabethan Age, Victoria A. McElroy’s The Nature of Belief Systems , and Friedriech Nietzsche’s Thus spoke Zarathustra.