As a globally recognised market analyst, Mintel produces hundreds of reports into UK-specific consumer markets every year. Each report provides a unique overview of a market’s dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. Mintel is also one of the many Business specialist databases that we subscribe to here at Newcastle University, which you can access via Library Search, or along with many other of our resources via our Business Subject Guide.
Recently Mintel has been providing ongoing insight and analysis across a range of industries to help you understand how and why consumer sentiment and behaviour are changing during the pandemic.
To find these resources, you need to go to Mintel (via Library Search) and there’s tab dedicated to Covid-19 analysis:
With over 200 results, there’s plenty to help any research project looking at consumer behaviour during this time.
Let us know if you have any questions or queries about this resource: lib-socsci@ncl.ac.uk