If you’re looking for market research related information then we’ve got a range of information sources for you. One of which is called Mintel, within our subscription we have access to trends, statistics, information on brands and companies and demographic data on a range of UK Sectors.
Mintel has recently went through some platforms changes so if you’ve used this source before you’ll see a different search screen when you access the website.
You’ll now see a search box when you can enter the word of the product, brand or sector e.g. Biscuits. Mintel tries to help you out and suggests topics for you. It also suggests names of reports which your keyword might fall into.
Within your results list, you’ll see the search banner where you can change the drop down. So you might want to only search “reports” instead of all content types. Instead of displaying your results by relevance you might want to re-sort to display the most recent results first.
On the search toolbar you can also browse in different ways :
Category ; Select from pre-defined categories e.g. food, drink, retail. So this is good if you’re starting off broad or not sure which topic you’re looking. You can narrow down using the category suggestions.
Trend Drivers : These are 7 different categories ranging from technology, wellbeing and experiences. These are key themes which might be important in the next 10 years. These tags feature are reports and you can search them thematically.
Demographics; This section is being added to but the main ones are there e.g. gender and age.
Once you’ve located and accessed a report, you’ll find the same familiar layout. So use the drop down or content map to navigate to sections of the report.
Look out for the symbols which allow you to export sections of the report and then download them in different ways e.g. zip files.
Look out for “star” symbols so you can favourite reports to your own profile (if you’ve set one up which we recommend you do)
In the next few weeks as new help materials are released from Mintel we will update our own help pages to reflect the changes to the interface. If you’re logged into the platform click on the question mark symbol and there is a basic help PDF already available from Mintel.
Are you teaching in semester 2? Then it’s time to start thinking about the reading you will be recommending to your students to support their learning.
Use the Library’s Reading Lists to create, manage and update your own lists online. Or, you can send your reading list or module handout as an attachment to your Library’s Reading List team using our submission form.
Why use this service? Well, your lists will help the Library to order the correct number of copies of the titles you want to recommend, to decide on the appropriate loan periods of those printed books and enable access to electronic resources for your students. CLA scans (digitised book chapters and articles) are also easily be requested through Reading Lists too. Simply tag each item on your list as essential, recommended or background reading and we will do the rest.
Reading Lists are embedded into Blackboard so you can use your Overview page to navigate to the list, or simply add the option to your module’s menu.
So, Reading Lists are a great way to let your students know what they need to read, and to keep the Library informed too; they are the wise choice.
You can find information about creating and managing your Reading Lists, and making resources available to your students here. And if you have any questions about this service, please do contact us at firstname.lastname@example.org.
We are rather proud of our new Sustainability Guide, created in collaboration with one of our quite brilliant SAgE PhD students, Georgios Pexas – actually he did all the hard work by providing all of the content!
This guide looks at Sustainability regarding the key resources available from the Library around the three main pillars of sustainability: Environment, Economy and Society. We particularly like Georgios’ opening paragraph for our guide explaining what sustainability is and its relation to these three pillars:
“As defined by the “Brundtland Commission” in 1987, sustainability is the ability to “meet the needs of the present without compromising the ability of future generations to meet their own needs”. In other words, it describes living within the limits of available natural, physical and social resources and in ways that allow our environment to thrive in perpetuity; a concept that can be summarised as: “enough, for all, forever”. Sustainability approaches the issue of resource depletion holistically, unifying Environmental, Economical and Social concerns.”
You will find the Sustainability Guide in the SAgE section of the Subject Guides, as it focuses on natural sciences and engineering side of sustainability, however we would love to have a section on how we as individuals can be more sustainable. We are trying to keep this Guide consice, yet useful, yet we welcome any new ideas for this guide, so please contact email@example.com if you think of anything worth adding.
One of the major resources we have for students, researchers and staff within the Business School is Passport. This is particularly good if you’re looking for information on Market Research which can be anything from consumer preferences and buying habits, companies and their products and market share.
We’ve got a great Market Research guide which highlights the different products we have access to. There are also different ways to learn more about the platform such as their help guide.
The company who provide Passport, Euromonitor have a great YouTube channel where they upload short videos which covers information on sectors, trends and hot topics. These are created by data analysts who work closely with that sector and collate the data which feature in the reports and charts.
We think this is great way to quickly identify developing markets, flourishing segments and areas for predicted growth and trends. So if you have been asked to pick or research a growth area or identify a gap in the market to launch a new and viable product you might to browse through their channel.
If you click to display by videos and ensure you’ve got them displayed by newest first you’ll see some trends videos so for 2020 so you’ll get a good idea of consumer trends, top cities to watch, industry and economic trends.
Euromonitor have also curated their videos under a section on their channel called “playlists” So if you’ve been asked to look at a specific market you might want to browse through playlists and see what videos they have.
They are short, snappy and give you enough insight which might spark an idea or help you decide on a product or market. Watching the consumer trends video I’ve just learnt that in 2020 we will be seeking more reusable packaging, using social media to be directed to buy products, using multifunctional homes and working from home more and using our mobiles more than ever to navigate our lives.
Through our subscriptions we have access to the early versions of The Economist and The Financial Times.
The Gale platform these are hosted on have recently implemented some new features.
If you want to search across many historic newspapers at once, we would recommend using Gale Primary Sources.
So for example if you wanted to search both the Economist and the FT Archive you now can. From the Gale Primary Sources simply ensure you have only those two resources selected and then enter your keywords in the search box
You will then see your results page contains results from both resources (if there are matches to your keywords)
There are also some new search tools, including ‘topic finder’ and ‘term frequency’. The last one allows you to track topics over time e.g. for hedge funds you can see this started to become a widely used term from around 1996 onwards.
It is possible to check live study space availability online or by using the university app. This will allow you to head straight for the nearest available study space and therefore avoid wasting valuable time searching for a desk.
You can also book a group study room or booth online for a maximum of 120 minutes per day. This will allow you to get together with fellow students to plan and allocate some guaranteed study time prior to your next exam.
Study Well@NCL, which runs throughout the exam period, advocates a responsible approach to studying and encourages positive behaviours in study spaces. Remember, it is key to choose the right environment that meets your study needs, to stay hydrated, and to respect the students and study space around you.
Thinking about study space in advance can help to remove a lot of unwanted stress and thus free up valuable energy that will aid both your revision focus and exam preparation.
Exams are a tricky time. Often you will be juggling different exams themselves, on top of other deadlines. However, we want you to know that you aren’t alone at this crazy time of year. We are here to help you through.
But how exactly can we help? Sadly, we can’t take go into the exam with you, or magically freeze time to give you more hours in the day, but do make the most of the following:
Library Help – the place to go when have a question via chat, email, text, twitter, Facebook. Or alternatively search our Frequently Asked Question (FAQ) database.
Librarians – yes you heard right. Book a one-to-one appointment to get the best out of the University Library resources. Also remember our staff in every library are friendly and approachable. There is no such thing as a silly question, so ask away!
Study Space– The University Library has a range of different study rooms and spaces to suit your needs.
24/7 – The Philip Robinson Library is open 24/7 during the exam period. We want you to sleep and get enough rest, but if you do need to study through the night, we are here.
Subject guides – we have a range of subject guides put together by expert librarians which draw together all the main resources for your studies.
Be well@NCL collection – we don’t just have books for study. This new collection includes tried and tested books that support your wellbeing.
We all know that reading for pleasure is a good thing – pleasure is good! But it’s good for de-stressing, positive wellbeing, conversation, imagination, empathy, a break, engagement… READaxation! Don’t just take my word for it, click HERE for research by The Reading Agency.
Of course, if you read more than 20 minutes then… YES!
Share what you’re reading with your friends and family, colleagues and fellow students, comment on here, or even the social media world – #ReadingChallenge.
The University may be closed for the Christmas period but if you are studying, writing assignments or revising, library resources and help are always available. We may not be in the building, but the library team can help you with your semester 2 preparation.
Use your Library Subject Guide
If you are not sure which resources are best to use for your subject or what you can access off-campus, visit your Subject Guide . The guides bring together links and help for the specialist information sources in your discipline.
Visit the Library over the vacation
Between Christmas and New Year, the Philip Robinson Library will operate as self-service from 10.00 pm on Friday 20th December 2019 until Thursday 2nd January 2020. If you need access to books and journals, or a quiet place to study, all you will need is your University smartcard. Visit the website for the Library vacation opening hours.
If you need help or have a question, use Library Help to get in touch with us. You can live chat with a librarian outside of the University to get immediate answers, or send us a message and we will get back to you when the University reopens.
So remember, you can access all of our online resources, journals and ebooks from the Library website and we will be back in the Library on 2nd January 2020. Enjoy the festive season!
As well as study spaces, we have spaces where you can relax and catch up with friends between lectures. Make yourself comfortable in our new social space on level 2 of the Philip Robinson Library, or visit the refurbished café.
So if you need a change of scenery, go and take a look and find a space that’s just right for you.