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2010 Abstracts Stage 3

The Psychological Costs of Capitalism: an Exploration into How We Are Being Emotionally Snookered by the Demands of 21st Century Living

In our society we are getting richer and richer and simultaneously less and less happy. Within my stage three project I want to explore how in modern life capitalism and the consumer culture has corrupted our values and as a result people are increasingly driven by an obsessive desire to define themselves by their earnings, possessions, appearance and celebrity. I want to show how this is responsible for the ever rising rates of depression and anxiety in England and America…

Heidegger’s analysis of boredom suggests that our lives lack personal meaning, and where there is a lack of personal meaning, capitalism creates all sorts of diversions and substitutes, mostly in the form of consumption. Through the work of Heidegger, I will reveal how our fundamental needs as beings are not being met. This endless pursuit of unfulfillable desires has created a profoundly impoverished emotional culture, subsequently we are no longer living authentic lives.

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2010 Abstracts Stage 3

Consumer Culture. What’s in It for Me?

Territory.
The consumer culture/Modernity /Postmodernity/Commodity and the role of the individual experience. Essentially the current capitalist world in which we live.

Object.
The various theories brought forward by philosophers and sociologists such as Horkheimer and Adorno, Giddens, Lyotard, Marx, Featherstone, Slater, Baudrillard, Debord and Bernstein. The theories of Modernity and Postmodernity, their consequences when related to the concepts of Consumer Culture and a world of Commodity.

Change.
I am to chart the change from traditional world view through to modernity. The extent to which capitalism is affected by the culture industry and its movement towards postmodernity. Mass culture and the effect of industrialisation. The Influence of the Media industry, and the various problems we associate with advertising and marketing culture in contemporary society.

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2010 Abstracts Stage 3

Manic Depression: an Illness Rooted in its Dark Past

An examination of the modern treatment and diagnosis of bipolar disorder in the light of Michel Foucault

Territory: Bipolar Disorder – This project looks at how the term bipolar has been constituted and how it came about, as well as identifying the stigma still attached to diagnosis.

Michel Foucault: – Foucault talks of madness and looks back over history to see how the mad were treated and viewed by society and doctors. The constitution of the term “madness‟ is historically negative so that today it is often viewed in conjunction with manic depression.

“What is called “mental illness‟ is simply alienated madness…”

Aims: To research the diagnosis and treatment of the disorder, historically linking it to Foucault’s thought.
Case study: America’s Medicated Kids – Louis Theroux, One Flew Over The Cuckoo’s Nest, Stephen Fry BBC Documentary.

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2010 Abstracts Stage 3

The Relation of Advertising and Branding to the Rise of Capitalism in Britain

My third year project presentation is on the rise of capitalism in Britain by means of advertising and branding with reference to Theodor Adorno’s The Culture Industry and Dialectic of Enlightenment and Naomi Klein’s No Logo. I will evaluate the rise of capitalism in Britain, and what led to the individual’s willingness to conform to this particular type of industry. I will analyse the techniques of the colossal chain companies that engage individuals to consume, these being advertising and its origins and the increase of companies starting to produce „brands‟ instead of concentrating on the production of the product.

This leads my dissertation on to the work of Theodor Adorno, Adorno subscribed to many of Karl Marx’s about the economy and the exploitative relations of capitalism and advertising. Adorno argued that capitalism fed people with the products of a „culture industry‟ the opposite of „true art‟, to keep them passively satisfied and politically apathetic. The strength of his theoretical contribution owes a great deal to the originality with which he traced pathways between the central themes of German idealist philosophy, Marxist sociology and Freudian psychopathology.

I will discuss his ideas about alienation, the regression of listening, fetish consciousness and the domination of nature, in relation to our capitalist society today. The repercussions on society of Adorno’s notions are colossal; such as the ideas of brain-dead docile populations hence, I will explain these.

My case study focuses on the rise of Tesco’s as a business; I will show how it exploits individuals through capitalism at its purest. Many of Adorno’s theories on domination and the way Tesco’s sucks us into a cycle of fetishizing commodities that we will never need or use.

Naomi Klein’s No Logo is seen as the Das Kapital of the anti-corporate movement. The basic perspective is that multinational corporations have become so big that they have superseded governments and have become the ruling political bodies of our era. Unlike governments, multinational corporations are accountable only to their shareholders and there are no mechanisms in place to make them “put people before profits”. Klein takes a modern perspective that Adorno is not here to see. I shall then contrast ideas from both Klein and Adorno to gain a modern perspective of the problems of capitalism and how it affects our society and the individual.

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2010 Abstracts Stage 3

Should the Advertising of Alcoholic Products Be Restricted?

In my project I am going to be focusing on advertising of Alcohol in our current society and its positive and negative effects.

By looking at how the negative health effect of smoking changed the advertising of cigarettes I will relate this to what we already know about alcohol and its damaging attributes both physically and mentally, and assess if the advertising of alcohol needs to change.

It is arguable that because alcohol is a legal product then it should be legal to advertise.

However, the same can be said for cigarettes but because of the clear connection between cancer and cigarettes.

Clearly a total ban on alcohol advertising would be detrimental to individual brands of alcohol, but possibly not on the general sale of alcohol.

The main arguments against alcohol advertising suggest they increase sales in existing drinkers and provoke new young drinkers.

Cheap accessible alcohol promotes anti-social behaviour and heavy drinking which can lead to alcoholism and depression in later life, as well as various health issues.

Essentially, advertising of alcohol legitimates excessive use of a potentially damaging product.

To establish if it is right to ban alcohol or an infringement of our liberty I will be looking at Bentham and Mill’s concept of welfare. A vitally important question for Mill is what are: “the nature and limits of the power which can be legitimately exercised by the society over the individual’ (L.1.1)

I aim to establish whether the health effects of alcohol are reason enough to ban the advertising of it.

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2010 Abstracts Stage 3

What Are the Reasons Behind the Perceived Loss of Identity Prevalent in Today’s Society? Could this Loss of Identity Be the Reason Behind the Increase in Subcultures and Gangs?

Territory- Gang culture

Aim- In my investigation I wanted to see how the change in individual identity has impacted society today. By analysing this change I found that identity today appears to be fragmented. This is due to the breakup of the tight nuclear family which was found in previous eras and the lack of moral rule systems available to the individual today. This has clearly impacted the youth of Britain and has resulted in the rise of gang violence.

I have used both Beck and Giddens to highlight the impact of modernity on society as well as to further discuss the implications of identity fragmentation. I used both of these philosophers to shed new light on my territory which is gang culture amongst the youth of the UK today. By using both of these philosophers I hope to have drawn a direct link between identity fragmentation and the increase in gang violence prevalent in modern day society. This certainly paints a bleak picture of the UK today.

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2010 Abstracts Stage 3

To What Extent Is Advertising Used to Support the Capitalist Society? In Relation to the Works of Karl Marx, Guy Debord and Jean Baudrillard

Aim: The aim of the project is to assess whether advertising is a central tool to deceive and manipulate the capitalist society.

Territory: In the Modern World the importance of advertising is steadily on the increase, my Stage Three Project evaluates the problems which arise from Advertising within a Capitalist Society. This study shall attempt to analyse the role advertising plays in dictating the masses and its relation to the consumerist capitalist society. I will discuss false advertising and how it targets particular groups of individual, for example young girls in the fashion and beauty industry

A capitalist society was shaped during the 20th century when there was a certain transformation within the system of production. It changed form a society of small decentralised units to one of leviathan International Corporation; this is partly due to increase in advertising as there was a demand from a vaster quantity of consumables. In a capitalist state the political system controls the economy much more forcefully than in the 19th century, I shall be analysing the change Capitalism has had upon the advertising industry.

Philosophical Thinkers

Karl Marx – Critique of Capitalism and his ideas of Commodity Fetishism. Marx’s work refers to the consumer culture characterised by omnipresent adverting and the diffusion of techniques of advertising into all realms of life.

Guy Debord – The Situationist thoughts within his works ‘Society of the Spectacle’, he expresses his central ideas on the spectacle and how to escape the reality of a Capitalist society, which has influenced an increase in Advertising.

Jean Baudrillard – Jean Baudrillard was one of the, combined his work with philosophy and social theory. Being a foremost thinker to critique contemporary societies, culture and thought he has written several works relevant to consumerism and advertising.

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2010 Abstracts Stage 3

Director’s Role of ‘Delivering’ a Play with Heidegger’s Philosophy of Art and Truth

Art enables us to interpret the world around us; just as Philosophy encourages us to understand our being in-existence. This project aims to discuss the way in which the art of theatre encourages us to reflect upon the world through a director’s recreation of reality upon a stage.

Heidegger’s notion of ‘being-in-the world’ and language in his work Being and Time, encourages us as beings to come to terms with the idea of Being, otherwise known as Dasein. From this, we are able to grasp the true nature of our existence.

I aim to pay close attention to the Artistic Director Sam Walters of the theatre in-the-round: The Orange Tree Theatre. Being-in-the-theatre is a process of entertainment, whereby as an audience we are faced with characters and scenarios that touch upon aspects of our own lives. Hence, there exists a fine line between forms of real life and the features of ‘make-believe’.

In order to connect the art of theatre with Heidegger’s philosophy, I aim to explore the concept of Being and art in his work The Origin of the Work of Art and Julian Young’s Heidegger’s Philosophy of Art, both of which consider and examine:
– The ‘origin’ of an art-work.
– The unconcealment of a ‘world’ via the metaphysical relationship between ‘earth and world’; shown through the Greek Temple.
– The notion of truth [Wahrheit] revealed through an art-work.

In order to test Heidegger’s thought on language, art and Being, I aim to discuss Alan Ayckbourn’s farcical creation of Taking Steps; a play that explores modern-day issues such as marriage and alcohol. As an audience, we recognise aspects of a ‘taboo’ subject-matter, but preserve our comfort-zone through laughter.

I aim to conclude, that through ‘being-in-the-theatre’ with Heidegger’s Philosophy, we essentially examine our world; and thus come to terms with the truth of our ‘being-in-the-world’.

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2010 Abstracts Stage 3

Property Magazine: the Realities of the Market

Many would acknowledge, that in some form, the contemporary financial landscape is separated from what we would consider ‘reality’. The money which is exchanged within in the financial markets seems to have no grounding outside the markets in which it is exchanged. This edition looks at the problem and enquires to what extent this is a problem.

Capitalism. Can capitalism and the markets that work within be justified on moral grounds? A Property Week special report puts aside our intuitive moral assumptions and looks in greater depth at the concept of capitalism and the ethical dilemmas that arise out of this system.

Hyperreality. By commencing deregulation in the global financial institutions, have the governments of Thatcher and Reagan of the 1980s created a new economic domain of hyperreality? This edition looks at whether responsibility can be placed back into the financial markets.

Questioning the economic realities of the market with particular reference to the commercial property market

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2010 Abstracts Stage 3

The Crisis of the Modern Subject

How has the pursuit of human knowledge brought about identity crises in the modern world? What is at stake when chasing ‘Space and Time’ eclipses the integrity of ‘Place’, for ‘where’ do we find ourselves? Does ‘architectural’ modification of our human environment respond to a need to cohere fragmented ‘place’? Will we never stop trying to pick up the ‘pieces’? Or are we beginning to appreciate that the fragmentation of experience characteristic of the contemporary, is something to which we always already belong. And to belong to an identity and a place, will not be found in ‘coherence’, but in our throwing ourselves headlong into the experience of fragmentation, as an affirmation of the accidental and random unfolding consequences that narrate each person into an unrepeatable individual existent. Is that affirmation, not ‘Place’…

Cavarero – Arendt – Harvey – Casey – Heidegger

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2010 Abstracts Stage 3

Is a Capitalist Society the Best Form for Individual Choice?

What kind of dining set defines me as a person? – Fight Club, 1999. This quote from the American film Fight club, and various advertisements by IKEA makes one beg the question, do these systems of consumerism really provide the individual with freedom, or do they somehow take it away?

Hegel argues that civil society is the best form for which we can express our individuality and satisfy our particular needs and desires, he argues that the more needs and desires one has the freer they become because they can’t be so easily defined.

Sartre thinks that consumerism in modern society is detrimental to individual freedom, that although one may believe in free choice, corporations such as IKEA cause a person to lose their individual identity instead taking on an identity believed by society to be more suitable – one is no longer simply furnishing a room, but defining oneself as a person.

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2010 Abstracts Stage 3

Ignoring the Other: an Enquiry into Levinasian Ethics and Child Abuse

For Levinas, the human being undergoes an ethical epiphany when it encounters the human Other. The subject, when faced by the Other, is commanded to respect it and care over it. A parent, when faced with the ethical presence of their newborn child, is called to rise to the responsibility and autonomy this human life demands…

16% of children experience serious maltreatment at the hands of their parents

The aim of this project is to explore ethical irresponsibility and the effects of abusive parenting. It shall argue that the experience of abuse distorts a child’s very structure of being. As such, the abuse victim’s understanding of themselves, their place in the world, and their relation to the Other is corrupted. This corruption can lead to difficulties in placing abuse within the construct of a coherent narrative identity. Similarly, it can effect a victim’s ability to appropriately relate to others as Other in later life.

It shall draw on texts from both Levinas’ philosophical discourse and cognitive research. To bring certain abstract concepts to life it shall introduce case studies of abuse victims.

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2010 Abstracts Stage 3

The Advantage of Intelligence: How Wealth Affects Wealth

We are promised at school that a degree will grant us the highest paid jobs. The guardian recently conducted a survey in which they asked 81 students whether they would be willing to pay more in tuition fees at university if it meant that they would be guaranteed the highest paid jobs.

The majority of them agreed to this idea.

I do not attempt to criticise the state of our educational system itself in terms of what it produces. Instead, I simply suggest that something is wrong, in a system where wealth seems to determine your place within the educational ladder long before you get to secondary school.

There seems to be a cycle: Wealth governs Education which governs Wealth.

Higher education is a luxury that most cannot afford, during which career progress comes to a standstill. Is the maxim ‘speculate to accumulate’ only available to the wealthier spectre of society? The lack of income during this period is intolerable, let alone the massive debt that is incurred, yet we remain steadfast and resolute in the opinion that it will all be worth it in the end, safe in the knowledge that, if it all comes to nothing, there will be financial aid to compensate for our arrears in the form of our wealthy benefactors. This is a reality that some are unfamiliar with, and is potentially why they do not opt for a university education. They would much rather be out in the world, working, earning money.

This leads me on to talk about Marx and his ideas of the Commodification of Education. It has become something that can be bought and sold. I also use his writings on exploitation and social conflict and the tension between the bourgeoisies and the proletariat, offering an idea that ‘intelligence’ is an illusory idea that can hold people at bay.

I also look to the works of Hans-Georg Gadamer, who investigates the nature of education using the framework of medicine and healing, highlighting the difference between objective and subjective knowledge, as well as the importance of ‘practice’, within the context of Hermeneutics.

Adorno’s thought features also, using his idea of the ‘Culture Industry’ to evaluate the differing mindsets towards education; exploring the possibility that a reluctance to pursue education after the state minimum might be an issue of culture, in terms of the Marxist nature of his thought.

In terms of offering a conclusion, I feel the most important thing is that I justify and fulfil my aims in this potentially controversial territory. I choose not to offer an alternative; that is for the labour of politics. Instead I offer a critique of education’s role in society. I don’t criticise schools in terms of what they produce. Again, that would be delving into the jurisdiction of politics. Instead I argue that our relationship to academia has changed. What once was a pursuit aimed at self-improvement and development – academia for academia’s sake – has been corrupted and is now a simple vehicle for financial gain.

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2010 Abstracts Stage 3

An Analysis of Nietzsche’s Notions of Culture, Self-Formation and Exploring Whether Such Notions, When Compared with Foucault’s Philosophy, Are Relevant in Contemporary Society

– Nietzsche’s notions of culture

– Nietzsche’s formation of the self

– Foucault’s aesthetics of existence

– Foucault’s advancement and caring for the “self”

– Ethical advancement and transition

This project will determine whether the ideas of both Nietzsche and Foucault can be translated in to today’s contemporary 21st Century world. The lightning pace of technological and cultural advancement present in today’s society can be viewed as an ethical minefield, and therefore I question whether the two philosopher’s concepts of culture and ethical transition can help 21st Century society in any way shape or form.

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2010 Abstracts Stage 3

The Philippine Condition: a Levinasian Account of Conflict

This stage three project will investigate the condition of Filipino society and the philosophical implications of its turbulent modern history. With a political past which has seen totalizing regimes with American and Spanish colonisation, dictatorship and a corrupt state of democracy influenced by Western materialism, this project will undertake an alternative philosophical approach in Emmanuel Levinas’ concept of the same and the Other to give a different assessment of power conception in Filipino history.

While the project takes into account events which have happened over the course of a century, particular attention is paid to the dictatorship in the 1970s under Ferdinand Marcos. In conjunction with this, the books Dekada 70 by Laulhati Bautista, and The Social Cancer by Filipino national hero Jose Rizal will be introduced to highlight the situation of the territory.

The philosophical aspect takes into consideration the work of Emmanuel Levinas. While beginning the project from an interpretive Heideggerian and Hermeneutic angle, a natural progression will be made to depart from a theory based mainly upon identity. By illustrating the historical narrative with the concepts of the same and the Other, this project shows how encounters on a global scale has allowed the Philippine condition to be an example of a state which is resistant toward totalisation.

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2010 Abstracts Stage 3

Credit to Capitalism: a Philosophical Examination of the Most Enduring System of Our Time

The aims of this project are:

-To gain a greater depth of knowledge regarding the origins and definition of capitalism.
-To offer descriptions of the vast differences between Chinese and American capitalism.
-To give in depth analyses of the economies of both the United States and China.
-To open up capitalism as an economic concept to philosophical debate.
-To assess whether notions such as freedom and human potential are relevant in a discussion of capitalism.
-To make philosophical assertions about capitalism in advancing the worth of the human being and encouraging humanity’s ‘flourishing’.

Capitalism is the most enduring economic system of our time, there has to be a reason communism and Marxism have failed and why democratic led reform and capitalism have become the most successful political and economic systems. Capitalism is widely regarded as being able to give every single individual the opportunity to achieve wealth and the opportunity to involve themselves within the business of profit.

Max Weber’s account of the origins of capitalism in The Protestant Ethic and the Spirit of Capitalism explains that religious protestant doctrine emphasises the moral goods of hard work, investment and discipline. During modernity, these ideals paved the way for the beginnings of unrestrained and individualist capitalism that is now the norm in the US. Weber identifies that an individual endeavours to involve himself in moral economic activity because of a ‘calling’ which can be seen as an obligation to God. Moreover, economic achievements were seen as the true measure of one’s moral standing.

I shall then focus on John Rawls’ most famous work, Political Liberalism; I believe that it is only in a liberal political system that true capitalism as we know it can be achieved. Liberal politics allows free trade and the opening up of an economy. The philosophical tradition of liberalism is widely regarded as enabling capitalism and engineering the free market that exists within some nations today.

My project will be a hermeneutical explanation of what capitalism essentially is, followed by an empirical investigation into the different strains of capitalism found in the USA and China and assess whether China can really be called a capitalist nation at all.

Sources used- Max Weber –The Protestant Ethic and the Spirit of Capitalism and John Rawls – Political Liberalism.

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2010 Abstracts Stage 3

“I Just Want to Climb Rocks. Is That too much to Ask?”

Can my life be defined by a sport?

“Climbing is a rich enough experience that it can be a valid focus for your life…. you can say I’m a rock climber and that, if anybody understands it, has as much value as anything else you can spend a day doing.”-Todd Skinner.

Project Object and Aims
The object I have chosen for my project is the way in which I centre my life around rock climbing.
In contemporary society, life tends to be primarily focused on one’s job. Activities such as climbing are defined as pastimes. My project aims to ascertain whether I can, in contemporary society, define myself by my sport. This is relevant to a wide audience, since, in my conclusions, climbing can be replaced with whatever one wishes to orient oneself towards.

Philosophy
The key thinkers I will investigate in my work are:

Manuel Castells who writes explicitly on the idea of “resistance” and “project” identities as a means of constructing real identity

Michel Foucault who formulates a theory of power which affects choosing an identity in contemporary society.

Gianni Vattimo advances the position of weak nihilism as a means of viewing a society which has a plurality of worldviews.

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2009 Abstracts Stage 3

The Threat of 21st Century Global Terror: are Terrorist Organisations Psychotic [Freud]?

Territory: Terror and the Suicide Bomber.
Terrorism is not a new weapon but in the 21st Century we have seen it used to devastating effect. A 21st Century phenomenon is the suicide bomber, the human bomb willing to sacrifice their own life for terrors cause. The suicide bomber is an utterly baffling weapon 9 times out of 10 it is unable to be defused and its explosive force can cause widespread damage to infrastructure, troops and civilians. For counter terror organisations around the world the suicide bomber presents the ultimate nightmare and risk to the civilian population. It is a bomb combined with human thought and human emotion, a bomb that shouldn’t exist.

Concept: Freudian Psychosis.
The aim of my project is to engage with the terrorist’s mind-set, in particular the suicide bombers with respect to Freudian psychology. The simple answer is to declare terrorism and its follower’s psychotic thought, but could this assumption merely be just a Western attitude?

Secondary Concept: Levinas’s Autrui.
For further discussion I will also engage the terrorist with Autrui [the Other] to discuss if the suicide bomber truly understands the people it destroys as Autrui.

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2009 Abstracts Stage 3

The Prevention of the two Possible Outcomes for Society

Territory: My project this year is a follow on from my project last year and so my territory has remained the same. My territory is society itself, but particularly the problems of society and the two possible futures for society those being either; the civilised state of nature where everyone is out to get everyone in order to increase their standing in society, this is seen in things such as the culture of legal action. The other scenario is a totalitarian state where the government take absolute control to prevent a collapse in the civilised state of nature or full anarchy, but it can also be seen happening through such things as political correctness and the nanny culture. Aim: My aim for my project is to find a way to prevent these two scenarios from occurring but also to find a way to tackle some of today’s societies problems. I plan to do this by looking for the root of the problem and then tackle the problem from the root up. I believe that the root is society’s obsession with liberty and equality with liberty being the more problematic of the two. To tackle the problem I shall be using theories from Social Contract thinkers such as Hobbes and Hegel to thinkers such as Levinas and their view on meaning. Overall I want to try and make a system where there is liberty and equality, but it is not an obsession rather a balance between liberty, equality, order and meaning to ensure a society where we can grow as moral human beings with the most pleasant life possible without having to resort to extremes to do so.

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2009 Abstracts Stage 3

Is the Shaping of Self-Identity in the Post-Modern Era in a Crucial Sense a Body Project?

I cannot help feeling as though there is something seriously wrong with society at the moment if the way we look is the main concern for many individuals. There are a number of things that one must take into consideration as to why and how all of this possibly came about: internet, mass culture, mass consumption the list goes on, ultimately it seems there is a distinct relationship between the way in which we perceive ourselves today and modernity, and the ultimate question then is, are we autonomous subjects within modernity? And is this ultimately affecting our transcendence? I believe the most appropriate research methods for this particular topic will be mainly observational and qualitative. I am also interested in the historical context of identity thinking and the relationship it has with the body for instance the history of dieting, the fashion industry and investigating whether or not there is a specific source or reason as to why we think about our body shapes and physical appearances the way we do today. It becomes obvious that this particular topic is relevant to history and the attitudes people have on the subject matter are tied within the social situations at various times. In my project I will be making philosophical reference to Kant and the autonomy of the subject, discussing how in our present day there are various structures between subjects, for instance the internet, networking systems which mediate our relationships with others. Today bodily existence and spiritual existence are projected as the same…is this making it harder for subjects to know themselves? Are we fragmented selves? Jean Baudrillard points out in the Consumer in Society that the body has taken over the soul’s moral and ideological role as an object of salvation, and Oscar Wilde says “To be really medieval one should have no body. To be really modern one should have no soul.” We have become a society obsessed with the way we look, but does the way we look in such a superficial sense really tell us anything at all about us as individuals… and is this way of thinking pulling us further and further away from ourselves and the understanding of others. In the case of a traditional dualism between the soul and the body, as especially found in Platonic and Christian traditions, the identity of the body will be relatively unimportant, because identity will primarily have to do with the soul, not the body. Increasingly however, it is the body that has taken centre stage in connection with the shaping of identity.