As a globally recognised market analyst, Mintel produces hundreds of reports into UK-specific consumer markets every year. Each report provides a unique overview of a market’s dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. Mintel is also one of the many Business specialist databases that we subscribe to here at Newcastle University, which you can access via Library Search, or along with many other of our resources via our Business Subject Guide.
Mintel also produce an excellent podcast, A Little Conversation Podcast, on YouTube which covers ideas and new perspectives on how we eat, drink, shop, groom and think – from the key issues impacting society to trends in food, beauty, tech and retail, they discuss what consumers want and why.
So if you are looking for an alternative resource in market research, have a look at these podcasts. You can subscribe to their podcast via their website or where you normally download your podcasts.
Here’s their latest podcast which is looking consumer behaviour of upcoming holiday shopping: