One of the major resources we have for students, researchers and staff within the Business School is Passport. This is particularly good if you’re looking for information on Market Research which can be anything from consumer preferences and buying habits, companies and their products and market share.
We’ve got a great Market Research guide which highlights the different products we have access to. There are also different ways to learn more about the platform such as their help guide.
The company who provide Passport, Euromonitor have a great YouTube channel where they upload short videos which covers information on sectors, trends and hot topics. These are created by data analysts who work closely with that sector and collate the data which feature in the reports and charts.
We think this is great way to quickly identify developing markets, flourishing segments and areas for predicted growth and trends. So if you have been asked to pick or research a growth area or identify a gap in the market to launch a new and viable product you might to browse through their channel.
If you click to display by videos and ensure you’ve got them displayed by newest first you’ll see some trends videos so for 2020 so you’ll get a good idea of consumer trends, top cities to watch, industry and economic trends.
Euromonitor have also curated their videos under a section on their channel called “playlists” So if you’ve been asked to look at a specific market you might want to browse through playlists and see what videos they have.
They are short, snappy and give you enough insight which might spark an idea or help you decide on a product or market. Watching the consumer trends video I’ve just learnt that in 2021 we will be seeking more reusable packaging, using social media to be directed to buy products, using multifunctional homes and working from home more and using our mobiles more than ever to navigate our lives.