Territory: Beer advertisements. Object: Carlsberg advertisements. Aim: The aim of my personal project is to show the changing attitudes and social values of the early 20th century society as opposed to our contemporary society. I have decided to show this using the marketing of beer. I also intend to point out how these represent the introduction of “Lad Culture” which became apparent in British society during the 1990’s along with ‘lads’ magazines such as maxim, FHM and Loaded as well as TV shows such as ‘men behaving badly’. It also shows a distinct change in attitude towards the consumption of alcohol in general; the development of the binge drinking culture that is so prevalent in today’s youthful society. I also believe these adverts show a distinct decline in the strong family values that we saw in the first half of the 20th century. I will thus talk about Hegel’s view of family values and compare them to that of a lesser known modern philosopher, David Cooper’s, works called ‘The death of Family’.
Category: Stage 2
Project Outline: In our daily lives we experience a huge amount of artistic representation in the things we see and do. This art can take any form, be it adverts, architecture or sculptures; but on the whole it goes unnoticed by the observer. This project is looking to uncover hidden meanings behind these artworks to explain their origins and placement in the urban environment whilst focusing on the implications to the observer. Methods and Sources: Architecture, Advertisements, Film, Street Art, Photography, Sculptures,Television Etc. The Ideas: What is the purpose of art? – Modernity vs. Postmodernity; do they exist?; Why do people create art? – Existentialism in art and the principles of Sartre; What is good art? – Aesthetic qualities from Kant and Hegel.
One Flew Over the Cuckoo’s Nest is an inspiring novel by Kevin Kesey which brought to attention the shocking treatment of the mentally ill in the old gothic asylums of the early Twentieth Century. My aim for this project is to… • Learn how the mentally ill have been treated through history. • See how things have changed and see whether this change has been positive or negative. • Use literature like One Flew Over The Cuckoo’s Nest and Human Traces (by Sebastian Faulks) to analyse the changes. • Pinpoint which treatments work and do not work in modern day times. • Try and see different ways we can move forward in helping the mentally ill to be more accepted in society.
Key concepts: University education system, changes in teaching methods, the idea behind university, vocational elements to further education, course structure and the general university institution set up/structure. Object and territory: The object-Is represented by the student; the student represents the consumer of the territory and is essentially the most affected and involved aspect of the movements occurring within the university education system. Within my project I have looked to the student with regards to how they are affected by changing teaching methods, different forms of institution, funding issues, course structure changes, employability aspects and government incentives etc. The territory- Is Newcastle University; this institution gives me an example of a 19th century university which offers various types of degree. In order to use this university within my project I researched into the history and future of the institution in terms of the significant changes that were either planned or has already occurred. The university was essentially used as a representative for universities nationally, because my project homes in more generally to university systems as a whole rather than one specific university. This is possible because the issues and transformations that have occurred for Newcastle are typically apparent within all universities nationally. Research methods: In order to research my topic I used a variation of methods, most of my research coming from newspaper articles, radio broadcasts, books and experience of my course itself. I also looked to the ‘Idea of a university’ put forward by John Newman in order to gain some perspective on what originally made a university; this allowed me to compare the postmodern ideas of education to a previous account of what a university institution originally represented. Essentially I wanted my research to focus on the major changes that were occurring within university education and I wanted to highlight these for individuals in order for them to note the possible future that may exist within the university system. The change: Within my project in terms of research into the university I am looking to its origins in comparison with today’s situation. This is a broad time spectrum hence obviously within this time scale I will be focussing more on the modern and contrasting it back to make the changes apparent. I also want to bring in the postmodern and consider the future of university education which will tie in specifically with Lyotard and my considerations over the possibility of computerised learning. Philosophical concepts: Within my project I want to tie in 3 key thinkers with regards to the focus of my project. Initially I will bring in the more general thinkers, Kant and Mill. Kant who will emphasise the importance of learning essentially because we are rational beings and it can be seen as a benefit to educate because it allows man to become ‘man.’ We have a duty to be educated within the world and to use this to continue to act rationally and essentially make good actions to display goodness in society. Hence my ideas on Kant will tie in with the more traditional methods of teaching which emphasis moral training. Then I will bring in Mill that will focus on the utility principle and claim education is always correct and beneficial regardless of its methods, if it benefits society and this is clearly apparent when we consider the needs of the labour market and the emphasis on low unemployment. Finally I will bring Lyotard and his ideas on the inhuman and tie them in closely with the changing teaching methods of education specifically to computer learning or Open University degrees where everything is done via a computer. Personal change/ development: I feel I have through my project developed a wide variation of skills especially my organisation and research skills; this project has ensured that I work to deadlines and collect sufficient information to ensure I produce a good end product. I have been allowed to investigate something interesting to me that I otherwise would not have had the time to look to in depth. It has taught me about the institution of which I am part of and has given me insight into something particularly relevant to myself. I can use my findings in the future to explain myself and my degree in greater detail than before undergoing this project.
Territory: Women and their representation within society over the last 100 years. Object: Within Territory looking at women in relation to Identity, Self-Image and Social Determination. Philosophical Concepts: Sartre – Existence preceding essence. Debord – Society of the Spectacle, Donna Haraway – Cyborg and a sexless society. Over the last 100 years, the representation of women within society has completely turned around. With advancements in liberation and law, women now enjoy an equal status in UK society. I was initially inspired by fashion, and how women have used fashion as a vehicle of expression. However I realised the way women dressed and expressed themselves, merely mirrored the social and cultural changes of the time. I looked at each decade over the last 100 years in the UK, studying the major changes of each decade which have impacted women’s liberation. How women’s identity has changed from a second class citizen, to the role of a strong maternal figure, to enjoying equal status. Key historical moments like WWI/WWII and women getting the vote have helped. Women’s self-image has changed, as women enjoy relaxed rules about dress, sex, marriage and children. This has allowed women to liberate the way they are seen and how they feel about themselves. Fashion movements like the mini skirt along with movie stars like Marilyn Monroe encouraged women to view and express themselves differently. Women’s social determination has moved to a point where first and second wave feminism are contradicting each other and influences from the media mean women are confused about their true role and representation within society. From Thatcher to Madonna, how are women now supposed to fit into society?
A friend once told me visiting Cuba is like “the closest thing to time travel”. To understand exactly what they meant I did no less than visit the place myself. When I arrived the immediate visual images I saw confirmed this. Foremost I noticed the appearance of the buildings and transport; many still used horse and cart, and there was an abundance of 1950’s cars and likewise Soviet cars from the 1970’s. But even more strikingly there was a lack of imagery that one takes for granted in a capitalist society. Instead of seeing a huge Coca-Cola signs leering at me as I drove down the road I would see a huge monument of Che Guevara eyes staring down at me. In place of brand-name slogans are sentiments of an anti-bush propaganda. Does this country really exist? It of course got me to thinking about how this country has come to exist amids such an advanced capitalist and technological world? What has inspired this country so strongly that it has not only sustained itself without support from the western world but has managed to resist attack from it? To understand this country as it is today, first must be understood the movement which inspired such a revolution as Che Guevara’s and Fidel Castro’s. Che Guevara was inspired by Marx and the revolution can be seen as an honest attempt to put implement the theory of Marx’s science. I will explore Marx, in particular reference to Hegel and further explore what relevance the concepts of such a movement have today. Having explored the past of Cuba and what has led it to become the place that it is today, I will then ask what future can not only Cuba as a place have but what future there are for all the ideologies that surround it. Is Cuba only the shadow of an old History? Or will the direction the Globalised world takes revert back to some of these ideologies?
Territory‐ Football, the supporters, the industry and its change in relation to society. Questions and Objectives‐ Explore why we wish to be part of a group, Is identity simply an external concept? To show the social importance of sport, football in particular and how it integrates but also divides us in society. It is a Working‐class game; does the team give males another source of pride in their identity? rather than in work for example. Is it more important to be a valuable part of society and ‘fit in’ or should you aim to be an individual? Ideas involving freedom, does it exist? Key sources: Sartre, Being and Nothingness; Freud, on individualism, psychoanalysis, Massenpsychologie und Ich‐Analyse; Nietzsche, various texts on individualism and socialism; Durkheim, Sociology, Institutional Analysis; Hargreaves, Sport, Power and Culture.
Territory: ∗ For my Project territory I chose to look at the work of Derren Brown, I chose this territory because I was interested in exploring the idea of free will, and the influence of others over our free will. I considered that Derren Brown is a perfect example of another human being having a strong influence over someone else’s actions. Concepts: ∗ The concepts I chose to explore were the influence of other people on our free will and consequently how much freedom do we actually have? Philosophical ideas and Objectives: ∗ My exploration of the concept of freedom lead me to examine the work of various philosophers including Kant, using in particular the ‘Categorical Imperative’ taken from his Groundwork of the Metaphysic of Morals. ∗ After this examination I hope to be able to conclude whether or not we free and consequently responsible for our actions.
The basic aim of my project is to explore the fundamental themes of both aesthetic and ethical lives. What does drive us to make decisions and what should drive us to make decisions; in other words what sort of a life should we live? Through the exploration into my territory “The Picture of Dorian Gray” by Oscar Wilde, I identified the key concept of aestheticism and observed the character’s downfall due to his choice of life. This led me to explore the life of the aesthete in comparison with the ethical in the context of existentialism. The existentialists believed that it is the choices that we make as individuals on how we live our lives that provides the central sense of meaning to our existence. In particular I chose to look at Kierkegaard and more specifically at his work “Either/Or.” Kierkegaard closely explores the relationship between the aesthetic life; where the individual is consumed by beauty and the fulfilment of the senses, and the ethical; where the individual bases decisions on commitment and rational thought. He shows that the aesthete is ultimately doomed to a life of despair due to the limited nature of such a life. Those that live within the ethical stage of life will on the other hand achieve happiness in balancing aesthetical values with ethical conduct and responsibility. The final thought on my project brings these values of aesthetics and ethics into modern society in order to observe the concepts in relation to today’s generation. It seems that the majority of today’s youth are being consumed by the media and having aesthetical values forced upon them. Magazines are primarily concerned with looks and bombard the senses with images telling the reader how to think of themselves and others. Little is done to promote ethical values in this modern age and as this worsens future generations could suffer.
Territory: The ‘Byker Wall (1973-1978). Constructed by Ralph Erskine in the 1970’s this remarkable As an example of social housing, does not only highlight innovation of modern urban design but was the first in the UK to be a joint project between architecture and the people of the community, and has often be hailed as Newcastle’s best kept secret. The harshness of the exterior is purposely so to protect the flats and houses from the north wind and the noise of traffic. The uniqueness of the design is that the wall actually ‘turns’ in on itself with the interior being the all important feature. Object: In 1953 Byker had 1,200 dwelling unfit for human habitation, meaning a clearance of the area and a planned re-development. What is off significant is that 80% of the residents wanted to stay. Why? There were high crime rates, poor housing and a high density of population. What the residents did value was the community spirit of Byker, the working-class community with its social bonds, shared value and family ties. Along with Newcastle city council it became important for that to be retained. This was the first time that community had been recognised as something intrinsically valued within itself, this led to the appointment of architect Ralph Erskine known for his humane and climate conscious urban designs, together they created a Byker for Byker people. Objectives: – To investigate through the philosophical discourse of Alasdair MacIntyre (After Virtue) how we value the traditional concept of community within our contemporary society. – Does community shape our identity? – Are we being deceived by modern morality and virtues? – If so, how is it possible to extradite ourselves from that? – Universalism vs. Particularism – Is the liberal democratic method of the industrialised west our only option? – Will individualism finally result in our own isolation?
How has surrealism changed the way we can look at “art” and how has art changed since its “rebirth” in the 16th century Italian Renaissance? Kant’s notion of art posed against the Surrealist Philosophy using the object of Un Chien Andalou. Critically comparing this form of art against the notions of the Renaissance period assessing the emergence of the fascination with the Sublime in Surrealism from the typical Beauty in Renaissance. Philosophers and Artists: I shall be involving the philosophers Kant and Breton in discussing the merit of art and surrealism, as well as the Artists Salvador Dali, Luis Bunuel and various Renaissance artists. I shall also involve insights from the work of Sigmund Freud.
Territory: The territory of my choice is Newcastle University. In the perspective in which I will be looking at University, it will be easy to consider all universities the same, as the aim of this project it to illustrate the dramatic change that has happened in the educational body of this country. Therefore, though I will be dwelling on the change that Newcastle has undergone, it will be representative of University as a whole in the United Kingdom. My aim: My aim in this project is to illustrate the change in university, both in its purpose and how it has become run. In this project is to show that University has changed from a place of excellence in learning, to a place that prepares one for the world of work. Therefore the emphasis on money making is not only in the minds of the applicant but also of the University. It will be important for me to draw upon the ideas of Marx and Lucaks for the idea of the ‘commodification of education’ which will be corroborated with several other sources from modern writers.
Detournement provides a creative outlet that is free from commodification. A subversion of form as a negation of the Bourgeois values they originally represented. The only historically justified response tactic to the propaganda of state is innovation. The situationists disbanded following the riots and occupation of Paris in May 1968.
TERRITORY: The history of popular music in the 20th century. Looking at: growth in access, development of technology, social and cultural changes through the decades. OBJECTS: Arnold Schoenberg & The Rolling Stones. I will be using each as a case study, pre and post war, to show changes in ideologies in the music, change in their status as musicians, how has the music industry changed them. SOCIAL CHANGE: Exploring the social political and cultural changes that have directly influenced music culture, music industry, music ideologies. Also looking the influence of the media through the decades with the development in T.V. radio and internet. What role has capitalism played in music culture? CONCEPTS: Primarily Artistic Value using Theodor Adorno and Simon Frith as my core texts. Also more briefly looking at Hegel on aesthetics and Marx on capitalism and the role they play in popular music.
The aim of this project is to explore the belief that music can work as a healing or soothing mechanism for people suffering from cases of mental illness, bereavement, and any other personal problems. Music as a form of therapy • Although a relatively new form of practised therapy, music has been used as a way of helping people for hundreds of years; whether it be in calming physical disabilities, helping people to express repressed emotions, dealing with unconscious fears. • The British Society for Music Therapy was founded in 1958 by Juliette Alvin. It now treats a number of people, from adults to children, suffering from bereavement to illnesses such as cerebral palsy. Even though some illnesses are incurable, music is used as a way of providing joy and creating bonds between patient and client, and also between clients. Historical value • In Ancient Greece, it was commonly believed that music providing a form of communication with the gods. • The belief was still held in the Middle Ages, that music also symbolised a link with Satan, often being associated with the work of witches. Expressionism • Expressionism saw the emergence of pieces of music composed through unconscious emotions, rather than like previous decades of music which conformed to forms, strict melodies, rhythms and timbres. Aspects of Nietzsche’s theory of dualism emerged in many expressionist works. • Key figure was Schoenberg, who wished to see the elimination of the conscious will in expressionism. • Leads to exploring Freud and Hegel’s theories on consciousness and unconscious; overcoming problems which lie in the unconscious by realising and thus being able to treat them. The Enlightenment • The avant-garde movement had key figure Andre Breton, who developed his theory of automatism; this can be related to the way music is now used to help release emotions without the interference of thought processing. Foucault • Studies in madness; Foucault recognised the effects music could have on those suffering from forms of madness.
CONCEPT: We live in uncertain and chaotic times. As globalisation propels us forward, it is undoubtedly provoking a unique identity crisis, at the level of both the individual and the society. The vast displacements of persons during the twentieth century has demographically revolutionised the Western nation-state; multiculturalism and diversity have already been engrained into the social fabric. Concurrently, technology is creating the framework for a new culture, firmly rooted in aesthetic ideals, quickly dismantling traditional borders while subtly performing an institutionalisation of the individual. Marcuse’s “One-Dimensional Man” has come about. METHOD: The project aims to investigate such factors as the erosion of the nation-state, the “deterritorialization of culture” and the technologies of alienation in order to demonstrate how an extreme individualism, bred in Nietzsche’s shadow, is engulfing our society into new degrees of superficiality. MAIN TEXTS: Various works of Friedrich Nietzsche, Culture and Imperialism, by Edward Said, Civilisation and its Discontents, by Sigmund Freud, Culture, Globalisation and the World-System, edited by Anthony King, and One-Dimensional Man, by Herbert Marcuse.
Territory: I have chosen to investigate the ways in which capitalism and modern consumerism have changed and shaped our concept of moral values. I will focus on the way in which consumerism manipulates and controls our society and whether the values of modern Britain are gradually being eroded. Questions that need addressing: I wish to discover why there has been a shift in the material condition of humanity in the west and how the post-modern power structures have changed us. This shift to a capitalist world with the significance of materialistic values is a model that I wish to dissect with the purpose of unveiling the mechanism of change that brought it about. The outcome of this will be the ability to grasp the shift from the old centralised ideology of value systems to the material values which are fashionable and sought after today. Additionally, I hope to discover whether the decline in religious belief in Britain is associated with the erosion of moral values. Key thinkers and sources: The main sources of my research will lie within the philosophical thought of Max Weber and Friedrich Schiller. I will also be drawing upon the ideas of Karl Marx and the modern sociologist Mike Featherstone.
Territory: This project will focus on the development of surfing from its roots in Hawaiian culture to the position we find it in today. The key points in this progression will provide indications of the motivating factors behind the world’s top surfers. Object: • Kelly Slater – 8 Time world champion and arguably the greatest competitive surfer of all time • Laird Hamilton – Big wave pioneer who helped develop tow-in surfing Philosophy: The work of Hobbes and Hegel will form the foundation of the philosophical content. Hobbes’ social theory will help to place surfing in context with the ever changing situations that are a result of the cultures we experience. However, his concept of the state of nature in which we find humans stripped down to their most primitive form provides a strong argument to suggest extreme sports such as surfing are irrational and unnecessarily dangerous. The analysis of Hegel’s Phenomenology of Spirit will provide an alternative approach to nature of risk taking.
In August of 2006 I noticed a Headline on a copy of The Sun newspaper, the most popular newspaper in the United Kingdom. Accompanying a full page picture of the celebrated reality television star Jade Goody, the headline read: “THE FACE OF EVIL” This headline inspired me to focus my second year project on celebrity culture. Specifically I am interested in this modern phenomena present within our culture of individuals gaining celebrity seemingly for merely the fact that they are available to us to observe on a mass scale, at peak times, the ratings for the T.V. show on which Jade Goody found her fame, Big Brother reached to over seven million. Following the notorious incident of alleged racial abuse committed by Jade onto another contestant, our chancellor of the exchequer and soon to be Prime Minister Gordon Brown made a public apology in concerns to the incident. This led me to ask several questions. Is Jade Goody seen as a public representative of British culture and standards? For what reason specifically do we ‘celebrate’ people who have gained fame in this manner? On what basis could we reasonably suggest that jade is evil personified? My suspicion is that this culture is an element of a grand illusion, a mere spectacle. Exploring this subject I have drawn on the writings of the situationist Guy Debord, and various publications concerning modern mythology.
The book about the time James Frey spent in a rehab clinic found its way onto the New York Times bestseller list after Oprah Winfrey added it to her “World’s Most Powerful book club.” Starting up with concepts such as freewill and determinism and the authenticity of autobiographies I began to look at what part the self plays in writing such works. Looking at Rousseau’s Confessions amongst other things it was obvious that a shift had occurred in terms of human responsibility coinciding with the greater importance placed upon the individual through the centuries. Starting with the different approaches of Rousseau and Frey I began to contrast the concept of Freewill in terms of Addiction. Modern thought would be to class addiction as a chronic illness where both the involuntary cravings and the voluntary use (of given substance) are CAUSED. However, “The recognition that addiction is a brain disease does not mean that the addict is simply a hapless victim” Whilst also taking into account the contemporary philosophy of Jean-Paul Sartre, I looked at to what extent the addict can be held responsible for his actions. The extreme philosophy of Sartre and to an extent Frey leaves the responsibility solely on the shoulders of the individual, whereas modern thought including genetic work claims a strong link to Determinism.