Let’s say you are exploring the export potential for a local beer, finding out which country drinks the most beer per capita is probably a good place to start. Or maybe you’ve designed some beautiful new handbags and you want to find out which country’s women have the highest annual disposable income? Have you ever wondered if you are alone in your box set binge habits? Well good quality market research is what you need.
The Market Research guide introduces the two main sources we have available via the library, Mintel and Passport. The guide introduces each resource, giving you an overview of what you’ll find there, how best to find the information you need and links to lots of useful help, advice and tips.
You’ll also find market research, industry and country profiles in Business Source Complete and Nexis so it’s always worth checking multiple sources.
Want to know more about Mintel and Passport? View our quick introductions on SlideShare.