Does anyone else think they might have a box set binge problem?

Let’s say you are exploring the export potential for a local beer, finding out which country drinks the most beer per capita is probably a good place to start. Or maybe you’ve designed some beautiful new handbags and you want to find out which country’s women have the highest annual disposable income? Have you ever wondered if you are alone in your box set binge habits? Well good quality market research is what you need.

The Market Research guide introduces the two main sources we have available via the library, Mintel and Passport. The guide introduces each resource, giving you an overview of what you’ll find there, how best to find the information you need and links to lots of useful help, advice and tips.

You’ll also find market research, industry and country profiles in Business Source Complete and Nexis so it’s always worth checking multiple sources.

Market Research Topic Guide homepage image

Want to know more about Mintel and Passport? View our quick introductions on SlideShare.

https://www.slideshare.net/newcastleunilibrary/mintel-academic

https://www.slideshare.net/newcastleunilibrary/market-research-passport-euromonitor-international

 

Ever wondered what Lord Alan Sugar does in his spare time?

Whether you are researching an individual company, a company director, sector or country, company information databases allow you to identify, analyse and compare companies based on their business success or profile. We have a number of resources that have been brought together on the Company Information guide that will help you find

  • data from public and private companies, locally and globally
  • key company profiles including financial data and executives
  • detailed financial analysis data
  • industry and country analysis

Each resource covers slightly different information so for most assignments you’ll need to gather data and evidence from multiple sources. The Company Information guide includes an introduction to what you’ll find in each of the resources linked there, help and guidance.

So if you have every wondered what percentage of the confectionery market in the United Kingdom is chocolate, how many employees Primark has or which supermarket made the biggest profit in 2017, the Company Information guide  will point you in the right direction.