If you’re looking for market research related information then we’ve got a range of information sources for you. One of which is called Mintel, within our subscription we have access to trends, statistics, information on brands and companies and demographic data on a range of UK Sectors.
Mintel has recently went through some platforms changes so if you’ve used this source before you’ll see a different search screen when you access the website.
You’ll now see a search box when you can enter the word of the product, brand or sector e.g. Biscuits. Mintel tries to help you out and suggests topics for you. It also suggests names of reports which your keyword might fall into.
Within your results list, you’ll see the search banner where you can change the drop down. So you might want to only search “reports” instead of all content types. Instead of displaying your results by relevance you might want to re-sort to display the most recent results first.
On the search toolbar you can also browse in different ways :
- Category ; Select from pre-defined categories e.g. food, drink, retail. So this is good if you’re starting off broad or not sure which topic you’re looking. You can narrow down using the category suggestions.
- Trend Drivers : These are 7 different categories ranging from technology, wellbeing and experiences. These are key themes which might be important in the next 10 years. These tags feature are reports and you can search them thematically.
- Demographics; This section is being added to but the main ones are there e.g. gender and age.
Once you’ve located and accessed a report, you’ll find the same familiar layout. So use the drop down or content map to navigate to sections of the report.
Look out for the symbols which allow you to export sections of the report and then download them in different ways e.g. zip files.
Look out for “star” symbols so you can favourite reports to your own profile (if you’ve set one up which we recommend you do)
In the next few weeks as new help materials are released from Mintel we will update our own help pages to reflect the changes to the interface. If you’re logged into the platform click on the question mark symbol and there is a basic help PDF already available from Mintel.