We use Google Analytics to evaluate the performance of our website. We’ve been collecting data in this way for over 12 months. Using Google Analytics we can analyse:
- our audience
- how visitors get to our site
- how visitors engage with our content
We give our web editors access to the University’s Google Analytics account. This allows you to access data for your site at any time.
Analytics topics
We’re going to use this blog to help you understand what you can get from analytics and how. We’ll begin with some jargon busting and go on to provide tips for using Google Analytics itself.
There will be a regular feature that showcases how our web editors are already using analytics and how different sections of the site are performing.
In the meantime, you can request access to Google Analytics (University Login required).
Suggest a topic
If there’s a topic you’d like us to cover – get in touch via the comments or via our website (University Login required).
