Use Siteimprove to Find Which Sites You’re Linking To

We’re asking our editors to make sure that all links in web content link to the correct destination page. This will reduce the number of broken links in our websites

You can check what links are on your website and where they are linking to with Siteimprove’s Inventory module. You can also use the section link in T4 to link to web pages within the content management system.

Section links in T4

In T4 using a section link reduces the number of broken links on your website. If the page being linked to moves within a site structure the link is maintained. If the page being linked to is deleted the link will be removed from content.

Over 50% of our websites are now in the content management system, so you can link to most central and school websites with a section link.

Find out which sites your website links to

Before you can update your website links you need to find out what links are in your web pages.

You can use Siteimprove’s Inventory module to see a list of all links used in your website. The inventory also helps you find the page where a particular link is used.

The inventory also shows you links that use a redirect and the correct destination for that link.

To help you work through your website and update your links you can also export a list of links as a spreadsheet.

How to use Siteimprove’s Inventory module

You’ll find a link to the Inventory in the left-hand panel of your Siteimprove report.

Click to expand the menu and select ‘Links’ to see the list of links used in your website content:

Siteimprove Menu panel and inventory tab

Siteimprove Inventory Tab

Then search for the link or part of the link you want to review, eg

Siteimprove - search for a link

Hovering the cursor over the ‘Pages’ column and clicking ‘+’ opens a sub-list showing the location of all pages where the link is used:


In this example the link can be found in two pages. Using the inventory makes it easy to identify the sections in T4 which contain the link.

Having found the link in T4 you can re-link the content to the destination page using a ‘Section link’.

Find and replace redirected links

When a website moves into the content management system, its address may change. Pages can move within the site structure or be removed from the site.

To avoid creating broken links across our websites we may use a redirect. This takes you from the old page address to a new location within a site structure. But when a redirect expires the links in content will break.

Use the inventory to identify which links use a redirect and update the links so that they point to the correct destination page.

A link which redirects is marked in the Links overview list as 301 Moved Permanently. 

Clicking to the right of a link shows you where the link appears in content. Clicking to the left of the link displays the redirect destination page:

Redirect links destination address

In this example, the link in the content is but the new destination is

As the new destination page is located in T4 you can use this information to help you find the link in the content management system. You can then change it to a ‘Section link’.

Keeping on top of broken links

Broken links on your site cause frustration for the user, and can damage your reputation. It’s important therefore that you keep on top of fixing existing broken links, and pre-empt any future broken links that might occur when redirects expire.

Using Siteimprove to do this makes the task much easier. We’ll also help you out by sending lists of sites to our editors, after each batch is moved into T4.

Access to Siteimprove

Request access to Siteimprove (University Login required).

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Using Siteimprove to Find Content and Assets on your Website

You may already be using Siteimprove Quality Assurance reports to help fix broken links and misspelling on your website, or find content inconsistencies. If so, then I hope you’ve found it a useful tool to help keep content up to date.

The Inventory module is another function of Siteimprove that we think you’ll find useful when reviewing website content and assets.

You might want to locate a document or telephone number on your website or need help with decluttering your website to prepare for Go Mobile. The inventory module can help with this.

How to use the Inventory module

Siteimprove’s Inventory module provides an overview of all content on your site including:

  • pages
  • links and link text
  • documents
  • media files
  • scripts
  • personal information eg email addresses and telephone numbers

You’ll find a link to the Inventory in the left-hand panel of your Siteimprove report. The summary page lists the number of assets on your site:

Screenshot of Siteimprove inventory

To get at the details you can click into the categories on the left.

In this example, clicking the documents’ section gives an overview of:

  • documents types (PDF, Excel, Powerpoint)
  • Internal (documents within your website)
  • External (links to documents on other websites)

Screenshot of Siteimprove Documents overview

From this table you can click through and view all documents (useful if you’re decluttering your site) or focus on a particular document type:

Siteimprove Inventory module - PDF list

Here you can see a list of all PDF files linked to from the website broken down by:

  • url of each document
  • file size
  • link status – eg broken
  • pages that link to the document
  • last time modified

You can filter the list to view just external or internal PDFs by clicking on the ‘all categories’ field. You can also sort documents within each column.

For example, you can sort the ‘last time modified’ column to find out when a document was last uploaded to your site. This is useful to help you decide if an asset should be updated or removed.

You can also see where a document is linked from on your site and from here click through to view the document link in the page. If a document is not linked up this usually means it can be deleted as it’s not in use.

As you can see from the example below, the Marine handbook is linked to from three pages on the website:

Siteimprove Inventory module - PDF referer links

Using the Inventory module to review content


As shown by the examples above, you can use the inventory tool to locate and check documents on your site.

Keep emails and phone numbers up-to-date

Out-of-date contact information will affect the credibility of your content. Use the inventory module to review email addresses and telephone numbers and check the format against our editorial style (University Login required).

image files

You can also use the inventory tool to check where an image is on your site, and when it was last updated. Updating the images on your site helps with search engine optimisation (SEO), giving the search fresh content to crawl.

Regularly review and update content

It’s important to regularly review and update your content as inaccurate content can damage the credibility of your site.

Next time you review your website content, try out the Inventory module in Siteimprove.

View the Siteimprove Inventory video tutorial to get started.

Access to Siteimprove

Request access to Siteimprove (University Login required) to get started on your website content clean up.

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Decluttering Your Website: How to Prepare for Go Mobile

As we embark on phase 2 of Go Mobile, eager editors across the University are asking when their site will be going through the process. We’re thrilled that our editors are keen to get started.

We’re still finalising the schedule for phase 2. In the meantime, there’s plenty you can do to prepare your site for Go Mobile. In fact, the more you do beforehand the easier the process will be.

Delete, delete, delete

One of the most useful tasks you can do to prepare for Go Mobile is to delete any clutter from your site. Delete old versions of documents, images and logos that you’re no longer linking to in your content.

Similarly, delete old news and events items that are no longer relevant. If this information is still needed, rework it. For example, you could write a review of an event that has already taken place.

Check the currency of your content and consider whether it’s still relevant.

If content is out of date and no longer relevant to your site purpose it’s best to delete it. For more information about how out of date information can harm your website read Jane’s blog post: Why Deleting Old Stuff on Your Website is Good.

Check the accuracy of your content

It might seem like a dull task but ensuring that your content is accurate is crucial to the credibility of your site.

Users will be less likely to trust what you say if your content is littered with spelling and grammar mistakes, or if a link leads to nothing but a dead end. As pointed out by Kara Pernice from the Neilsen Norman Group, a link is a promise.

Tools like Siteimprove can help to find broken links and misspellings on your site.

Improve readability

The easier content is to understand the more accessible your message will be to your target audience.

Online readers are more task-focused and tend to scan content rather than read it all. Smaller screens increase this behaviour. So it’s essential to optimise your content for a smaller screen so that users can understand your content on any device they view it on. Part of this involves deleting unnecessary words.

For advice on optimising content for mobile take a look at our top five tips for writing for the web. An effective tool for identifying the readability of your writing is the Hemingway Editor.

Source new assets

As you’ll find out when you attend our Website Media Management training, images need to be larger in the new template. This is so that they retain their quality across all devices.

The majority of images that currently exist on your site won’t be big enough to work in the new template. Sourcing the original images will therefore give you a head start for when your site goes through Go Mobile. Check our Go Mobile Demo site for an idea of the new image sizes.

Go Mobile is an opportunity to check that your imagery is effectively supporting your messages. For guidance on sourcing imagery read Jane’s blog post on improving your website images and videos. For advice about editing images read Emma’s post: Editing Images for Use on Your Website.

Insights into Go Mobile

Find extra tips from editors who have already been through the Go Mobile process in our series of guest posts. Fiona Simmons from the Institute of Social Renewal talks about her experience of Go Mobile. Ivan Lazarov from the Press Office shares his reflections on the Go Mobile training.


So that’s a whistle stop tour of how you can prepare your site for Go Mobile. The most helpful thing you can do is to review your content. Make sure it will be readable on a mobile phone and delete old content and assets that are no longer relevant to your messages. Go forth and declutter!

Get in touch

Let us know in the comments if you have any questions about preparing your site for Go Mobile.

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Content Governance: People, Processes and Policies

I’m not sure why I’ve drawn the short straw here: I get to introduce you all to the idea of content governance. Wait, don’t leave yet!

2005: we had websites with no direction

We only have to roll back about 10 years to see what our website was like with minimal governance. We had duplicated content all over the place. There were sites that didn’t follow our branding. We had a team of content-putter-uppers who just did but didn’t ask why.

What’s changed?

We still get asked to “just build a website” or “stick some content on this page”. But, nowadays, the answer is just as likely to be “no” as “yes”.

This is because we have content policies, style guides, training and the right people: our content governance.

Going mobile is helping us with content governance

We’re using the Go Mobile programme to reinforce the importance of governance. There are some elements to making it a success: people, lifecycle, style guides and training.


With each new project we’re making sure we have at least one named editor. This means we’ve got a person in post whose job it is to manage the website and its content.

We’re still not 100% there. Web editor roles are often part of another post at the University. We are getting some accountability. And we’re working on making sure content editors have enough time to edit.

Content life cycle

Each Go Mobile site development isn’t just a project with an end date. We’re planning reviews of site content to make sure we’re maintaining quality.

We’re working with editors to introduce content management tools. These include editorial calendars, analytics and Siteimprove.

Style guides

We’ve had a set of web content standards from day one. We’ve just not been good at letting people know about them or enforcing them.

Go Mobile is raising awareness not only that our standards exist but also of their importance. These are not rules for the sake of it. They’re there to help our site users access the content they need on all devices.

If content doesn’t meet our standards, we have the authority to say it doesn’t go live.


We can’t write a style guide, leave it hidden in a cupboard somewhere and then moan if people don’t use it! So we’ve developed training to help communicate our standards. We’ve produced a demo site that presents our new content design in the context of our standards.

Beyond Go Mobile

Through Go Mobile, we’re developing a skilled group of content editors. They are responsible for our web content and will be ambassadors for maintaining quality websites.

We’ve bench-marked our sites. We know how well they score for readability and whether they follow our new standards.

We’re planning to review sites around 6-8 months after they’ve launched. This will help us make sure we’re maintaining quality.

Content governance covers much more than I’ve outlined here – if we can get this right though, we’re well on our way to managing our web content effectively.

Let us know in the comments how you keep on top of content quality. Do you have any formal content governance?

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Find Content Inconsistencies Quickly and Easily using Siteimprove Policy

Use of consistent language and terminology helps to raise the reputation of your website.

We have content standards and style guides in place for the University.

But, with over 100 websites and many editors, communicating and maintaining standards is a challenge.

We use Siteimprove, a quality assurance software, to help us find and fix broken links and misspellings on our websites.

Use Siteimprove Policy to remove unwanted content

Siteimprove also has a Policy function that we’re using to inform our editors about:

  • terms we don’t want on the website – such as ‘click here’
  • content changes – eg name of an Academic Unit or Service, or highlighting content that has changed its address
  • reinforcing a standard term – eg Newcastle University not University of Newcastle upon Tyne

Siteimprove does the hard work of finding and listing the content that needs fixing. This makes it easy for editors to follow our content standards.

If you’re a University web editor already using Siteimprove you can start using the Policy tab today.

How it works

You can find the Policy tab in the Services drop down menu:

Siteimprove - how to find the Policy  function

Here you’ll find a list of policies created by the web team, and the number of violations on your website:

Policies list in Siteimprove Web Governance Software

Clicking on a policy description reveals:

  •  a policy summary
  • advice on what the editor needs to do
  • list of all pages where a violation occurs

Siteimprove policy summary and location of violations

You know where the errors are, now let’s get those violations down to zero!

Create your own policies

You can create local website policies for terms that are specific to your content. View the Siteimprove Policy video tutorial to get started.

Access to Siteimprove

Request access to Siteimprove (University Login required) to get started on your website content clean up.

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