How Compression Can Increase User Satisfaction

Linking to documents that provide more information is vital for responsive design websites.

Let’s face it – no-one wants to read all your content for a specific topic on a single web page, or an endless number of web pages, on a mobile screen.

Having a 70-page research report or the terms and conditions of applying for a job as a downloadable PDF is sensible.

But what happens if that document is 15MB in size? First of all, you won’t get it in the university’s new content management system – it has an 8MB limit.

Even then, someone downloading 8MB on a 3G phone is going to be waiting a while to see it. They’ll also be eating into their data allowance at an alarming rate if they have a few of these to download.

Smaller is better

Making the file size of your documents smaller is key to improving your users’ experiences.

Compression can reduce the time documents need to load and cut the cost for those using mobile data.

Not everyone has access to Adobe Acrobat and its PDF resizing capabilities due to the cost. But there are free tools online to solve this issue; one of the best I’ve found is Smallpdf.

You can drag and drop your document from your computer onto its Compress PDF screen and it’ll do the rest. Then simply download the result for your website.

I’ve seen it take documents of 17MB and reduce them to 600KB, a much more palatable size for users. And there’s no loss of quality.

Even if you think your document is small enough not to bother with this, do it anyway. Every little helps with page loading speed and aiding user experience.

Smallpdf also provides many other PDF manipulation services that could prove helpful to you.

Make it easier for your users to access your documents and there’s every chance they will.

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Breaking Bad When It Comes to Links

Broken links are the bane of user experience.

There’s nothing worse than finding a 404 error page. And people who tart 404s up with quaint local dialect or jokes to apologise should just stop.

If you remove a page or change a url and leave the old link lingering elsewhere, you’re breaking trust.

You’re damaging the confidence people have that your website is up-to-date. You’re frustrating them with the promise of information you’ve snatched away.

Search engines won’t like you either. You are breaking their trust in sending people to your website.

Identifying broken links

You might say it’s unavoidable to have broken links. It’s not, it just requires care. If you’re killing a page, document or changing a url remember where you’ve placed links and change or remove them. This could be on your website, social media or even in print.

If you can’t remember where website links were, use these services to find them:

Make search engines work for you

What happens if search engines have indexed the page/document you removed?

They make it difficult enough to get up the search rankings without causing this kind of headache.

If you can’t redirect people elsewhere, it’s time to make Google and co work for you.

Do a search for the page/document you’ve just deleted and if you find it in their listings – report it.

Google (if you have an account) will remove dead links from search listings on request. Make them work for you.

Further reading

A Link is a Promise, Kara Pernice, NNg

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