People have different behaviour when reading online. They dedicate less time, are more task-focused and won’t read everything. As a result, writing for the web is different from writing for printed publications. This is particularly important as people are now viewing web content on a variety of mobile devices.
Content topics
We’ll be using this blog to help you improve your content management, so that your web content is more user-focused, task-driven and sustainable.
You’ll find information about planning content. Topics will range from how people read online to determining the purpose and goals of your web content and calls to action.
We’ll cover writing and formatting content, particularly for mobile. This will include topics such as language, voice and tone and making copy scannable.
There’ll also be posts about asset management, including standards for images and file types.
We’ll be sharing tips from industry experts and will let you know about useful editorial apps and websites.
What we currently offer
The Corporate Web Development Team guides and supports the University’s web editors to create and maintain high-quality, relevant web content.
We currently provide editorial support, advice about content management and training.
Visit our website (University Login required) to see our content style guide and read our top 5 tips for writing good web copy.
Suggest a topic
If there’s a topic you’d like us to cover leave a reply or get in touch via our website (University Login required).
