Newcastle University uses a Google Search Appliance (GSA) to search its website. This means our search works in a very similar way to ‘big’ Google.
The main difference is that ours is set to focus in on http://www.ncl.ac.uk and the sites that are part of it.
Newcastle University IT (NUIT) Service and Corporate Web Development manage the GSA. But it’s your web content that determines where your site appears in search results.
Search topics
We’re going to use this blog to help you understand how search engines work and how you can improve the ‘findability’ of your website.
There’ll be hints on how to improve your web copy on your site to raise its visibility in search results.
We’ll also look at the popular search terms on our website and see what it tells us about our choice of language online as well as which of our content is most important to our users.
We’ll provide case studies to highlight success stories and share insights into how ‘big’ Google works.
Take a look at the advice on our website (University Login required).
Suggest a topic
If there’s a topic you’d like us to cover – get in touch via the comments or via our website (University Login required).
