We often get asked about writing for the web as if it’s some mysterious dark art. It’s really not, it’s very simple.
We’ve pulled together our top 5 tips for improving web content.
View our Prezi to find out more: Top 5 tips: writing for the web.
Here’s a summary of what you’ll find there:
1. Be concise
It takes time to edit content and cut words – but it’s worth it – your users are more likely to read what you say.
Tip: try the Hemingway Editor to help you cut your copy and increase readability.
2. Be direct
Use clear, jargon-free language to get your point across to your readers.
3. Make your copy scannable
Use sub-headings, bullet points, lists and bold – all of these things help to get your content noticed.
4. Be conversational
It’s fine to be less formal on the web. Just imagine you’re having a cuppa with your reader and type as you’d talk!
5. Be active
Use hyperlinks to encourage people to read more of your site. Point out content that should interest them – what’s the next step you want them to take?
Feel free to get in touch via the comments – we’d love to hear your thoughts.