Top 5 Tips: Writing for the Web

Screenshot of Prezi - writing for the web

We often get asked about writing for the web as if it’s some mysterious dark art. It’s really not, it’s very simple.

We’ve pulled together our top 5 tips for improving web content.

View our Prezi to find out more: Top 5 tips: writing for the web.

Here’s a summary of what you’ll find there:

1. Be concise

It takes time to edit content and cut words – but it’s worth it – your users are more likely to read what you say.

Tip: try the Hemingway Editor to help you cut your copy and increase readability.

2. Be direct

Use clear, jargon-free language to get your point across to your readers.

3. Make your copy scannable

Use sub-headings, bullet points, lists and bold – all of these things help to get your content noticed.

4. Be conversational

It’s fine to be less formal on the web. Just imagine you’re having a cuppa with your reader and type as you’d talk!

5. Be active

Use hyperlinks to encourage people to read more of your site. Point out content that should interest them – what’s the next step you want them to take?

Feel free to get in touch via the comments – we’d love to hear your thoughts.

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About Linda

As manager of the Web Content Officers in the team, Linda makes sure that content meets the standards set in the University’s style guides. She also trains University web editors in writing for the web, project manages site developments and runs user testing sessions.