To help you keep track of the standards we use online – welcome to our quick guide to:
Lists
We like the use of lists online, they help you to break up large blocks of text on pages, by introducing white space. They also make your content instantly easy to understand, as they are quicker to scan read.
You can choose between bulleted and numbered lists. Here are the rules for each type of list.
Bulleted Lists
For most pages we’d recommend using bulleted lists. Make sure that you:
- follow on from a colon
- start each point with a lowercase letter
- don’t add punctuation at the end of a bullet point (or at the end of the list)
- use a minimum of three bullets but no more than six
- begin with keywords and use bold for emphasis
- keep each point short (not full sentences) – aim for up to 10 words
Numbered Lists
Numbered lists are recommended to use only when you want to guide a user through steps or a ‘top 5’.
- They don’t need to follow from a colon.
- Start each step with a capital letter.
- End each step with a full stop – each step should be a complete sentence.
Next time we’ll be covering introductions.
