The latest in our series of Quick Guides, here’s a reminder of best practice for:
Introductions
We have a simple three point guideline for writing introductions for the web. Introductions should:
- have fewer than 50 words
- be a summary of the page’s main point
- include keywords to support search engine optimisation
We’ve recently been talking about reducing the word limit even further. Could you explain what a page is for in 30 words?
Consider it from the point of view of different devices – whereas a 50 word intro can look roomy on a huge desktop screen, it suddenly becomes very cosy when seen on a mobile.
Keep it simple, and keep it to the point. There’s nothing more annoying than having to read halfway down a page to find out that you’ve been looking at irrelevant content.
