Introduction to User Research

It’s fascinating to see people use our websites – it lets us see where they have problems and how we can make sites easier to use. We use this research to help us develop, structure and improve the usability of our undergraduate and postgraduate websites at Newcastle University.

We base our testing on training provided by the Nielsen Norman Group, a market leader in the user experience field.

But did you know that you only need five people to test a site?

That doesn’t seem many, but data from your first user gives immediate results – you’ve already learned almost a third of all there is to know about the usability of your design.

The second user will repeat some things with maybe a few new things, but you don’t learn as much as you did from that first user. Same goes for the third user, in fact the more users you have, the less you learn because you will keep seeing the same things again and again.

However, we can’t effectively test with just one user as you risk being misled by the specific behaviour of that single user.

So in this case at least, five is the magic number.

User Research topics

We will share case studies of the user research we’ve completed recently on our postgraduate and undergraduate websites, and how the findings directly informed changes to content, design and layout.

We’ll also take a look at the latest developments in user research – and let you know our plans for the next batch of user testing.

We may even be asking for volunteers

In the meantime, take a look at this introduction to usability by the Nielsen Norman Group.

Suggest a topic

If there’s a topic you’d like us to cover – get in touch via the comments or via our website (University login required).  

Share this post:
Share

Introduction to Tools

Our web editors currently use Contribute web publishing software and an in-house database (Site Manager) to publish content on over 20,000 external facing web pages. We provide training and support in the use of these tools. Find out about training on our website (University Login required).

In the coming months the Go Mobile programme will see us migrating to a new Content Management System. This will support our editors in the production of content that is mobile responsive.

Tools topics

We’ll give you tips to help you use Contribute and Site Manager and  introduce you to our new Content Management System.

We’ll also tell you about some useful tools you can use to:

  • find broken links and misspellings on your website
  • grade your content for readability on the web
  • see how your content looks on mobile and tablet

Suggest a topic

If there’s a topic you’d like us to cover – get in touch via the comments or via our website. – (University Login required).

Share this post:
Share

Introduction to Search

Newcastle University uses a Google Search Appliance (GSA) to search its website.  This  means our search works in a very similar way to ‘big’ Google.

The main difference is that ours is set to focus in on http://www.ncl.ac.uk and the sites that are part of it.

Newcastle University IT (NUIT) Service and Corporate Web Development manage the GSA.  But it’s  your web content that determines where your site appears in  search results.

Search topics

We’re going to use this blog to help you understand how search engines work and how you can improve the ‘findability’ of your website.

There’ll be hints on how to improve your web copy on your site to raise its visibility in search results.

We’ll also look at the popular search terms on our website and see what it tells us about our choice of language online as well as which of our content is most important to our users.

We’ll provide case studies to highlight success stories and share insights into how ‘big’ Google works.

Take a look at the advice on our website (University Login required).

Suggest a topic

If there’s a topic you’d like us to cover – get in touch via the comments or via our website (University Login required).

Share this post:
Share

Introduction to Go Mobile

The Newcastle University website was designed to be viewed on standard desktop monitors. Yet in 2014 25% of global web traffic comes from mobile devices. Our website analytics show that visits to our site reflect this trend, with 28% of traffic coming from mobile devices.

The Go Mobile programme is an exciting mission to give our users what they need – high quality web content that is mobile responsive.

What we’re doing

We’re making a commitment to improve our web content.

We’re making our sites responsive. Users of tablets, mobiles and desktops see the same website optimised for viewing on their screen.

We’re improving our Content Management System. We have over 20,000 external facing web pages and the systems used to edit and publish them are out of date. We’re moving all our sites into the Terminal 4 Content Management System (T4).

People involved

The Corporate Web Development team are leading this project with the support of the IT Service.

Programme updates on our blog

We’ll be using this blog to provide updates. This could be anything from a key project milestone to a ‘show and tell’ type post on a new responsive feature or design component.

Expect to see blood, sweat, tears and plenty of photos of post it notes as we plan this huge programme of work.

Get in touch

If you have any questions about the project please contact us.

We’ll also be adding project updates to our website (University Login required).

Share this post:
Share

Introduction to Analytics

We use Google Analytics to evaluate the performance of our website. We’ve been collecting data in this way for over 12 months. Using Google Analytics we can analyse:

  • our audience
  • how visitors get to our site
  • how visitors engage with our content

We give our web editors access to the University’s Google Analytics account. This allows you to access data for your site at any time.

Analytics topics

We’re going to use this blog to help you understand what you can get from analytics and how. We’ll begin with some jargon busting and go on to provide tips for using Google Analytics itself.

There will be a regular feature that showcases how our web editors are already using analytics and how different sections of the site are performing.

In the meantime, you can request access to Google Analytics (University Login required).

Suggest a topic

If there’s a topic you’d like us to cover – get in touch via the comments or via our website (University Login required).

Share this post:
Share