Reflections on Go Mobile Training – a Guest Post by Ivan Lazarov

This is the second in a series of posts giving you an insight into the Go Mobile programme from the perspective of a web editor.
Ivan Lazarov
Ivan Lazarov is a Public Relations Assistant in the Press Office. His work involves a range of projects, including the International Research Impact campaign, raising awareness of the outstanding work carried out at the Careers Service, helping promote entrepreneurship stories, developing publicity opportunities in India and creating video content.

As part of Go Mobile he is editing the Press Office and Research websites.

Key take-aways from Go Mobile training

I changed my attitude towards creating and publishing content thanks to the Go Mobile training. It helped illustrate the importance of a structured approach prompted by the evolving media production and consumption. Starting with analysing the website data, through to having a hard look at your content to some great tips and ideas. The training covered all aspects that help publishers deliver key messages and engaging content.

I learned a lot of new skills, but I must admit that I still need to look at cheat sheets when editing. Hopefully, this will change soon. The Top 5 Tips for writing for the web are excellent. I refer to them even when I’m not creating web content – they are a useful when I write press releases and internal newsletter articles.

The Hemingway App and headline analyser tools are interesting and I try to use them to streamline my content when possible. I also use Fotor to crop photos and do other minor editing when I don’t have Photoshop available. I highly recommend all of these tools.

The training is hands-on, with plenty of examples and scenarios to work with – I really enjoyed that. Also, the small-group dynamic ensured that all participants were engaged throughout the session. The exercises (not intended to put you on the spot!) helped us put the training into context and align it with what we do every day.

Getting stuck in to editing

The T4 training has been essential to help me get up and running. I’ve edited a number of pages within the Research website and the training is now helping me better understand the development of the Press Office website. Once the Press Office website goes live, we’ll be using T4 all the time to publish press releases and multimedia content.

The Writing for the Web training is helping me craft content that will be fit for the new content types and users’ expectations. As I mentioned, it has helped me optimise the way I write in general.

Advice for other Go Mobile editors

Try to put the training in context and ask lots of questions. The Web Team are friendly and very helpful. Also, use the opportunity to talk to the other editors and exchange ideas.

Don’t worry about taking too many notes – I am a profuse note taker, but the Web Team have produced detailed guides which include everything you need to know and can be used as a reference once you hit the ground running.

Ongoing support from the web team

The web training team run regular drop-in sessions for Go Mobile editors. They also provide space for editors to work when they need some quiet time. I think this is great and recommend you to make use of it.

When I come across any issues, I talk to the Web Team and get them sorted out right away. Many thanks! For me, the support available is more than enough.

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